Cláudia Correia, Margarida Teles, Patrícia Cabral, Robert Kriegl
“Your Window to the Future”
 Business Model
 Customer Segments
 Empathy Map
 Persona & Day-in-a-life
 Scripts & Interviews
HEAR
 Economic crisis
 High Unemployment rate
 Low salary
 Not many jobs offered for internationals
 “Enjoy your Seme...
HEAR
Economic crisis
High Unemployment rate
Low salary
“You should think in doing an internship, it would
be good for ...
HEAR
•Economic crisis
•High Unemployment rate generally
•High youth unemployment
•Low salary
•Not many jobs offered
•Tax i...
PROFILE
 Michael Maier, 20 years old
 Lives in Stuttgart, Germany
 Student at University of Stuttgart
 2nd year of Mas...
PROFILE
 Joana Rodrigues, 19 years old
 Lives in Lisbon, Portugal
 Student at Universidade de
Direito de Lisboa
 1st y...
PROFILE
 Tiago Krauss, 22 years old
 Lives in Lisbon, Portugal
 Graduated in Pharmaceutics at
University of Lisbon (EST...
Script: 3
Questionnaires in toal
 designed for each
specific segement
Interviews
2 Interviews for each
segment to test...
Follow us on Facebook
preStudents tryapresentation 16.03
preStudents tryapresentation 16.03
preStudents tryapresentation 16.03
of 13

preStudents tryapresentation 16.03

Dear Professors, here our presentation for Monday. Best regards, Team 2
Published on: Mar 4, 2016
Published in: Presentations & Public Speaking      
Source: www.slideshare.net


Transcripts - preStudents tryapresentation 16.03

  • 1. Cláudia Correia, Margarida Teles, Patrícia Cabral, Robert Kriegl “Your Window to the Future”
  • 2.  Business Model  Customer Segments  Empathy Map  Persona & Day-in-a-life  Scripts & Interviews
  • 3. HEAR  Economic crisis  High Unemployment rate  Low salary  Not many jobs offered for internationals  “Enjoy your Semester/Studies abroad”  “Private universities are pretty expensive”  “Money I get from Erasmus/parents is low”  “Do you speak the required language?”  Talk with friends and family about daily life  Social networks and social media (internet as the main channel)  TV and Radio; newspaper  Aims to be independent and successful  Have enough free time to travel, parties and enjoy myself  Balance between personal and professional life  Dreaming about a better life, money, a family and her own feet Money to travel; enjoy with friends; spend on clothes etc. Goal is to have a great (international) job in the future  Parties keep her/him up at night Think & Feel Small Variety of jobs University environment Friends (young people (other foreigners or locals) Friends from sports and social activities/media) “Outside the apartment” environment “Where can I find a job?” Websites not in English/mother tongue Job opportunities websites (with advanced search options) “What is the legal working framework in the foreign country?” Poor mobile support of job websites Unclear and unstructured design•Open minded •Self confident •Secure and looking for a new experience •Enjoy life and being flexible •Used to new technologies •“I need more money to go out and party” • “Where and how can I find a job that I like and suits me” Say & Do See  “Where should I apply?” “Shall I just party or also do/work something here abroad?” “Why do the companies don’t offer jobs in my language or generally in English?” “Do I have to take a bank credit to get some money or shall I ask my parents?” Although there are websites with job offers, no one has personal assistance “Why do the websites not offer jobs I am looking for?” “What are the legal requirements to work in the country?” (duration/earnings) Pain Success (Personal and financial) Money (Financial independency from government/parents) Relationship or family Having some money to spend for him-/herself abroad Buy an apartment/house and not live on rent Apply to all possible job positions Get Contacts/Connections to start working there even after graduation Gain
  • 4. HEAR Economic crisis High Unemployment rate Low salary “You should think in doing an internship, it would be good for you” Increasing competition in professional and academic environment Talk with friends and family about daily life Social networks and social media (internet as the main channel) “We should planning another summer trip” TV and Radio Aims to be independent and successful Balance between university/work and leisure time Concerns about the future (in terms of career and money) Money to travel and enjoy with friends Friends (young people; friends from school, university, social activities and sports) University environment Family and family’s friends Job opportunities websites (with advanced search options) Poor mobile support of job websites Unclear and unstructured design Job offers with low flexibility in schedule (difficult to conciliate with studies) • “Where should I apply?” • Being limited for time constraints •“Will I be able to conciliate university and work?” •“There are websites with offers but no one has personal assist.” •“How should I prepare my CV and a Cover Letter?” •“Which companies would be better for my career/aspirations?” •“Where should I apply?” •To be independent •To be successful •Have money for travel •Search for opportunities •Make new contacts •Try to find help (talk to family, friends, university,…) •Open minded •Curious and dynamic •Enjoy life and being flexible •Used to new technologies •“I really needed some money” • “Where and how can I find a job that I like and suits me” Think & Feel Say & Do See Pain Gain
  • 5. HEAR •Economic crisis •High Unemployment rate generally •High youth unemployment •Low salary •Not many jobs offered •Tax increase along with bills •Increasing competition for finding a job professional environment •Talk with friends and family about daily life •Social networks and social media (internet as the main channel) •Newspaper •TV and Radio • •Concerns about the future (in terms of career and family) keep her up at night •Aims to be independent and successful •Dreaming about a better life, money, a family and her own feet •Money to travel or enjoy with friends or spend on clothes or… •Balance between personal and professional life •Family, friends or Boy-/girlfriend keep her/him up at night •Family •Friends (young people, from other jobs or also unemployed, social activities and sports) •Home/room environment •Small Variety of jobs •Job opportunities websites (with advanced search options) •Easy to navigate websites •Newspaper job offers •Poor mobile support of job websites •Unclear and unstructured design • Why I was not accepted for that job?” •“Where should I apply?” •“How Am I going to get over that phase of my life?” •“Which companies would be better for my career/aspirations?” •“Do I have to take a bank credit to get some money or shall I ask my parents?” • There are websites with job offers no one has personal assist. •Success (Personal and financial) •Money (Financial independency) •Relationship or family •Having a job you like and enjoy •Buy an apartment/house and not live on rent •Apply to all possible job positions •Look for jobs in other cities or abroad •Open minded •Not very self confident •Unsecure •Enjoy life and being flexible •Used to new technologies •“I am broke, I really need money” •“Where and how can I find a job that I like and suits me” Think & Feel Say & Do See Pain Gain
  • 6. PROFILE  Michael Maier, 20 years old  Lives in Stuttgart, Germany  Student at University of Stuttgart  2nd year of Master studies in Germany  Abroad on Erasmus in Lisbon  Internships for Commerzbank and another Start-up company in Germany  Preferred communication: various social media channels, E-Mail, or via mobile phone  Likes: meeting with friends, parties, adventures, exploring something new, good food and drinks  Hates: lies, unpunctuality, having no Internet access, cleaning up OBJECTIVES Personal  Study/free-time balance  Social acceptance  Health Professional  Career success  Well-education DAY-IN-A-LIFE  8:00 – waking up, getting ready, coffee, WhatsApp, email  9:00 – way to university via metro, checking Facebook  9:30 – at university , talk with friends before and after class  11:00 – coffee break, check Facebook and WhatsApp for what is going on tonight  13:00 – lunch break, communication with friends  14:00 – group work at university, 2nd coffee, checking emails  17:00 – leaving university, go for a coffee/beach/shopping with friends  19:00 – going home, skype with girlfriend/friends at home  20:00 – dinner with flat mates  22:00 – go to bed or go out to a party
  • 7. PROFILE  Joana Rodrigues, 19 years old  Lives in Lisbon, Portugal  Student at Universidade de Direito de Lisboa  1st year of Law Degree  Worked as Summer Camp monitor – Carnide Parish Council  Preferred communication: skype, E-Mail, or via mobile phone  Likes: Travelling, reading, cinema, theatre, sports  Hates: having too much free time, having no battery on mobile phone and waiting OBJECTIVES Personal  Work/free-time balance  Travelling  Healthy lifestyle Professional  After graduation, enter in Portuguese Bar Association  Career/studies success DAY-IN-A-LIFE  7:00 – waking up, breakfast, instagram, watch TV series, getting ready,  8:00 – way to university via metro, checking Facebook, whatsapp, text her colleages  8:20 – at university , talk with friends before and after class  13:30 – finishes classes , lunch friends from university  15:00 – Coffee with high school friends  17:00 – Going home, check the e-mail, instagram, facebook, text friends  19:00 – Gym  21:00 – Dinner with family (parents and brother)  22:00 – Study  23:30 - Go to bed or go out
  • 8. PROFILE  Tiago Krauss, 22 years old  Lives in Lisbon, Portugal  Graduated in Pharmaceutics at University of Lisbon (ESTESL) in 2014  Currently looking for a job  Internship for Pharmaceutics in Barcelona in 2014  Worked in a Water Quality company in Lisbon in 2015  Preferred communication: live conversations, E-Mail, or via mobile phone  Likes: meeting with friends and family, parties, adventures, good food and cinema  Hates: lies, unfairness, friends or family rejecting its opinion OBJECTIVES Personal  Free-time balance  Well-being  Enjoy day-to-day life Professional  Career success  Expertise DAY-IN-A-LIFE  8:00 – waking up, getting ready, breakfast, watching News  9:00 – checking e-mail, search for job opportunities and sending applications  11:00 – coffee break, check WhatsApp for what is going on and talk with friends  12:00 – Home workout maintenance  13:30 – Lunch break  14:30 – Go out to search for jobs and deliver Resumes in hand  17:30 – going home, coffee break and updating on Family  18:00 – Watching a movie  20:00 – Preparing dinner  22:00 – go to bed or go out to a party
  • 9. Script: 3 Questionnaires in toal  designed for each specific segement Interviews 2 Interviews for each segment to test the Hypotheses
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