a u t u m n 2 0 1 1 c o l l e c t i o n
SUNLENS BY
panamÁ
Autumn 2011
This Autumn, Super has taken research
and development to a whole new level,
visible in the extensive co...
a u t u m n 2 0 1 1 c o l l e c t i o n
panamÁ
The Panamá silhouette set the basis and standards for all of the sunglasses developed in this Autumn Winter 2011/20...
cod. 475
cod. 476
cod. 474
SUNLENS BY
Perfect for every physiognomic shape. In metropolitan or bohemian styles, for the wh...
américa
The América is a timeless re-modelling of a cult design, with equal parts ‘90s and ‘50s. This model invokes a part...
cod. 490
cod. 488, 490
SUNLENS BY
cod. 488
paloma
Its Resistant structure and reliable design for sunglasses of classic appeal declinable in the characteristic color...
cod. 482
cod. 483
cod. 485
SUNLENS BY
new classics
We present the Fall release of our most representative silhouettes, the models that have shaped Super, making...
Flat Top Laca
Popularly endorsed and often imitated in these past years, the Flat Top has become instantly recognizable am...
cod. 536, 535 cod. 534, 533
SUNLENS BY
Lucia & People Piedra
Organic, natural colors and materials are amongst the main characteristics of this Panama’ collectio...
cod. 532, 531 cod. 529, 530
SUNLENS BY
The 49er celebrates the classic explorer sunglasses. Super revisits the idea with contemporary freshness, never losing the...
cod. 464
cod. 465
cod. 466
SUNLENS BY
shirt or a double breasted Jacket, one way or another your look is complete with a 4...
Flat Top small
For those of you who love the flat tops but felt like they are too big of a fit, or if you simply prefer sm...
cod. 527, 528 cod. 524, 525, 526
SUNLENS BY
PRINTS
A streamlined version of the classic favorites pick up a concept we had introduced in the past with our collaborati...
cod. 508, 511 cod. 509, 517, 510
SUNLENS BY
giaguaro
“49er’s” cousin and next of kin “Giaguaro” with its slightly rounder shape is available in the Havana light versi...
cod. 472
cod. 472
cod. 472
SUNLENS BY
press@retrosuperfuture.com
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PRESS_RELEASE_AUTUMN11_RSF

Published on: Mar 4, 2016
Source: www.slideshare.net


Transcripts - PRESS_RELEASE_AUTUMN11_RSF

  • 1. a u t u m n 2 0 1 1 c o l l e c t i o n SUNLENS BY
  • 2. panamÁ Autumn 2011 This Autumn, Super has taken research and development to a whole new level, visible in the extensive combinations and color palette without losing sight of its origins as a brand. Tradition and quality trademark Super’s high standards, thanks to the use of sturdy materials and Carl Zeiss Lenses. The formula remains intact: once again Super Satisfies every request when it comes to style whilst gaining a 360 degree customer base season after season; concentrating on the heritage of eyewear making – celebrating the past while looking towards the future. Autumn 2011 represents the natural aesthetic evolution to the previous seasons.Whatsuperacquiresinmaturity of the product it has maintained in freshness and spontaneity, qualities so true to this brand’s unique approach to design. The Autumn Winter 2011/2012 collection has a way of connecting even the most eclectic lifestyles, underlining the word unisex and transposing it into a global way of life, shedding new light on nonchalant elegance and irresistible cool with the slightest of ease. “Panamá” is a kaleidoscopic encounter betweentraditionandhistory,eclecticin color and prints. The Panamá collection is a breaking point between old and new, the Atlantic and Pacific Ocean, North and South America, a place of trades, commerce, fusion and legends. The spirit of Panama’ is synthesized in a collection of immediate visual impact however never invasive or imposing. The range of the collection and its models do not derail from the origins of Super as a brand. Each model allows for a vast variety of choices: pieces for the more subdued individual, pieces for the exuberant, pieces for the types who steal from grandparents’ closets, and pieces for those who channel their inner most Robert Redford. The air Super breathes is vaguely nostalgic never overpowering in its contemporary nature. This time around Super adds to its repertoire hand- designed prints. In this collections you will also see a revisited version of bestseller models such as the Flat Top, which has been scaled down and streamlined for a new take on a chromatically surprising classic. Now more then ever color is what counts, but in a revisited atmosphere of refined elegance and good taste: a handful of organic tonalities (caramel, deep bottle green, earthy browns and cobalt blues) brought together with mastery, Savoir-Fair with unexpected precision. Bold acetates and gold accessories are found throughout the metal framing and detailing, with the lenses, give way to tradition then its body and frame is revamped with opaque acetates accentuating its ever so avant-garde qualities.
  • 3. a u t u m n 2 0 1 1 c o l l e c t i o n
  • 4. panamÁ The Panamá silhouette set the basis and standards for all of the sunglasses developed in this Autumn Winter 2011/2012 collection. A variation of 4 colors cover the entire evolution of the season. A result of much research, the metal and acetate are the perfect synthesis of the Super aesthetic for Autumn 2011: unique, recognizable, eternal. In spirit, Panamá evokes within all of us the desire for escapism from everyday life, perhaps an imaginary haven with which you are transported when a single ray of light reflects on your face. cod. 473 SUNLENS BY
  • 5. cod. 475 cod. 476 cod. 474 SUNLENS BY Perfect for every physiognomic shape. In metropolitan or bohemian styles, for the wholesome or for the rebels, these are eye-catching classics that never try to hard. Golden structures are combined with black acetate and paired with Tobacco brown lenses, while the classic Havana in the Opaque version is masterfully combined with blue or green lenses according to the tonality chosen. Its darker version marries a wild pattern reminiscent of a Leopard print. Enjoy.
  • 6. américa The América is a timeless re-modelling of a cult design, with equal parts ‘90s and ‘50s. This model invokes a particular Americana: jukeboxes, Cadillac and Johnny Cash, seen through the lens of a 90’s Wrigley’s commercial. A solid silhouette with sturdy arms, with a clean rectangular shape, the América is available in dark havana acetate for a dramatic impact, in light caramel-colored havana with contrasting green lenses and an eternal solid black for modern, light-hearted updating of a cult classic. cod. 487 SUNLENS BY
  • 7. cod. 490 cod. 488, 490 SUNLENS BY cod. 488
  • 8. paloma Its Resistant structure and reliable design for sunglasses of classic appeal declinable in the characteristic color combos of the season: Green lenses, opaque acetates or with see thru structures. Its is useless to say much more about them, I am sure that at this point you are ready to throw away your old 80′s sunnies. cod. 485 SUNLENS BY
  • 9. cod. 482 cod. 483 cod. 485 SUNLENS BY
  • 10. new classics We present the Fall release of our most representative silhouettes, the models that have shaped Super, making it recognizable throughout these years. The shape, which made Super sunglasses famous across the universe! Now better than ever, brown lenses or Depression glass green, Opaque semi-transparent acetates bring new light to the trusty ol’ Basic, which thanks to these unexpected combinations come back with a vengeance. cod. 495, 498 cod. 497, 496 SUNLENS BY
  • 11. Flat Top Laca Popularly endorsed and often imitated in these past years, the Flat Top has become instantly recognizable amongst the evergreen silhouettes. Thanks to its sharp, straight to the point design and classic appeal it has satisfied a wide clientele base. This Fall we are releasing them in a selection of new tortoise acetates with an addition of a simple touch, a sleek dip into colored lacquer. cod. 533 SUNLENS BY
  • 12. cod. 536, 535 cod. 534, 533 SUNLENS BY
  • 13. Lucia & People Piedra Organic, natural colors and materials are amongst the main characteristics of this Panama’ collection. As the new Basic shapes are tinted of rich earthy minerals and elements, we see the new Lucia and People models made of a significant mineral matter. The Piedra series are colorful and full-bodied acetates, cut into the eloquent Super silhouettes of the People and Lucia (another highly replicated piece these past seasons). The sharp angles and smooth curves of these two designs combined with the expressive stone material – with all its components clearly visible – create unique pieces, yet maintain the classic features of an everyday sunglass. cod. 531 SUNLENS BY
  • 14. cod. 532, 531 cod. 529, 530 SUNLENS BY
  • 15. The 49er celebrates the classic explorer sunglasses. Super revisits the idea with contemporary freshness, never losing the authenticity of the historic model incarnate. With a slight “Retro” feel, the resistant, metal, skeleton is partially enveloped in acetate. The classic design adapts to every need representing function in form as well as being equally iconic and transversal. Available in total black for the design savant, or in a selection of havana tortoise with deep glass green colored lenses for that touch of Panama, characterized through the whole of collection. Wear it on a safari on your Range Rover or on the streets of Miami basking in the sun. Pair them with a Hawaiian cod. 462 SUNLENS BY 49er
  • 16. cod. 464 cod. 465 cod. 466 SUNLENS BY shirt or a double breasted Jacket, one way or another your look is complete with a 49er. Wear it on a safari on your Range Rover or on the streets of Miami basking in the sun. Pair them with a Hawaiian shirt or a double breasted Jacket, one way or another your look is complete with a 49er. The metallic structure available in the Havana and Havana Light versions are golden, on the clear acetate it is a silver with see-through detailing purposely on display to further accent the finesse of the avant-guard design, and on the pure black model with a unique dark ruthenium.
  • 17. Flat Top small For those of you who love the flat tops but felt like they are too big of a fit, or if you simply prefer smaller fitting sunglasses, do not despair! Super has thought up a new smaller version of these beloved sunnies. Created to satisfy both women and men, this smaller small version has an elegant, more gentleman appeal, yet maintains the sleek and sharp look of its bigger brother. The Flat Top Small are also available in 4 new colors: blue with brown lenses, brown with green lenses, green with brown lenses and last but not least resin with green lenses. The more streamlined silhouette makes for more accessible wearability, concentrating on its clean cut shape, sweetly giving way to simple elegance. cod. 36, 524 SUNLENS BY
  • 18. cod. 527, 528 cod. 524, 525, 526 SUNLENS BY
  • 19. PRINTS A streamlined version of the classic favorites pick up a concept we had introduced in the past with our collaborations: hand-designed prints. The fantastic tone-on-tone retro palm-tree print, designed in collaboration with up-and-coming artist Ana Kras, is reminiscent of retro textiles and Club Tropicana wallpaper. The print is mounted on cream interior, set against a shiny tortoise exterior, and is available in a selection of our evergreen silhouettes. A covetable and collectible for the SUPER aficionados. cod. 517 SUNLENS BY
  • 20. cod. 508, 511 cod. 509, 517, 510 SUNLENS BY
  • 21. giaguaro “49er’s” cousin and next of kin “Giaguaro” with its slightly rounder shape is available in the Havana light version with golden amber colored structure. The matte acetate further underlines the research and innovation present in Super’s design. Giaguaro represents a valid alternative for those who reach for tradition with a sense of freshness and new cool. cod. 472 SUNLENS BY
  • 22. cod. 472 cod. 472 cod. 472 SUNLENS BY
  • 23. press@retrosuperfuture.com

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