Press Information
15th May, 2015
Mercedes-Benz expands its AMG footprint in India;
inaugurates two AMG Performance Centres...
Eberhard Kern, Managing Director & CEO, Mercedes-Benz India commented, “Mercedes-AMG is
synonymous with ‘high performance ...
AMG is synonymous with the race track owing to its superlative performance and next generation research and
development. T...
Media Contact: Mercedes-Benz India Pvt. Ltd.:
Shekhar Das Chowdhury | shekhar.daschowdhury@daimler.com |+91 98508 36477
Re...
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Mercedes India opens two new AMG Performance Centres in 2015

Published on: Mar 4, 2016
Published in: Automotive      
Source: www.slideshare.net


Transcripts - Mercedes India opens two new AMG Performance Centres in 2015

  • 1. Press Information 15th May, 2015 Mercedes-Benz expands its AMG footprint in India; inaugurates two AMG Performance Centres in Hyderabad and Pune in two days  AMG Performance Centre in Hyderabad and Pune now puts India in an exclusive circle of 400 selected AMG Performance Centres worldwide  Mercedes-Benz expands the highly exclusive AMG network in India; two AMG Performance Centres inaugurated in two days in Hyderabad and Pune  AMG Performance Center provides an immersive experience of AMG performance products, concepts and accessories  AMG Performance Centre features the exclusive AMG Private Lounge – Access to exclusive owners community  The sports car and performance brand, Mercedes-AMG, posted a record year in 2014 with sales of 47,632 vehicles  The entry into the compact class and the expansion of the model offering have brought new customer groups and successes for Mercedes-AMG in established and new markets Pune: Underlining the strategic focus on the AMG performance brand in India, Mercedes-Benz India inaugurated India’s fourth and fifth AMG Performance Centre in Hyderabad’s Mahavir Motors and B.U. Bhandari Motors in Pune. With the expansion of these two brand new AMG Performance Centre (APC), Mercedes-AMG will now be offering an exclusive and personalized service to the AMG customers. With these inaugurations in two days, Mercedes-Benz now boasts of five high-end AMG Performance Centres in Delhi, Mumbai, Bangalore, Hyderabad and Pune. Mercedes-Benz India achieved a record last year by inaugurating three state-of-art AMG Performance Centres in three days, which was the fastest roll-out of the APCs anywhere in the world. These AMG Performance Centres are designed to offer an exclusive and customised Mercedes-AMG product experience and a commitment to first-class service quality at every stage in the customer relationship. Luxury car owners and aspirants today increasingly prefer exclusivity and Mercedes-AMG is committed on creating a long lasting bond with these customers by offering them an unforgettable and very special brand experience. The AMG Performance Centres are characterized by a consistently applied and unique AMG brand identity. High quality interiors with exclusive furnishings and a palette of colours that is representative of AMG, creates an exclusive atmosphere for driving enthusiasts. These distinct AMG Performance Centres along with an impressive AMG portfolio comprising seven models, promises a strong growth for the AMG brand in India.
  • 2. Eberhard Kern, Managing Director & CEO, Mercedes-Benz India commented, “Mercedes-AMG is synonymous with ‘high performance driving’ and the increasing popularity of the AMG brand in India excites us. The inaugurations of two more AMG Performance Centres strongly reaffirms our clear customer centric focus which aims at getting the customers closer to the AMG brand, and offering them the globally renowned and highly customised AMG brand experience. We are also very proud of the fact that India now belongs to an exclusive circle of 400 selected AMG dealers worldwide with the addition of AMG Performance Centre in Hyderabad and Pune. The AMG Performance Centre will serve as the right place for performance car enthusiasts to experience and discover the right AMG model, concept and accessories for an unparalleled driving and ownership experience. These exclusive brand outlets have their own distinct branding and focus on AMG performance brand, AMG products and concepts, as well as on the individualisation options which will create a bespoke and immersive brand experience for the valued customers. We have seen the demand for the high-end performance cars on a steady rise in both Hyderabad and Pune and the inauguration of these AMG Performance Centre will boost this even further.” “It is an exciting time for Mercedes-Benz and our success in the luxury car segment clearly underlines that our strategy to focus on the top of the pyramid product strategy is paying off rich dividends. With seven AMG products, Mercedes-AMG offers the largest performance cars portfolio for our customers and we comprehensively lead the top-end performance cars segment in India. With the two new AMG Performance Centres inaugurated, we will be expanding our AMG customer base even further, enabling more customers to experience the brand and the fascination associated with it. AMG cars are unmatched in terms of performance motoring and we will be introducing some of the most exciting AMG vehicles as part of our ‘15 in 15’ approach.” Mr. Kern added. AMG Performance Centres: The AMG Performance Centres are the key pillar of the Mercedes-AMG growth strategy in India and offers unique experience to AMG customers and performance driving enthusiasts. The AMG sales and service experts ensure first-class service delivery at every touch-point throughout the customer relationship, through a rigorous and uniform global training program. Globally, the AMG Performance Centres are a central pillar of the AMG growth strategy. These sales touch points, which have been part of the Mercedes-Benz distribution network since 2008, create optimal market reach for the brand. AMG Private Lounge AMG Private Lounge is an exclusive AMG owner’s online community designed to interact and benefit from the knowledge of AMG owners worldwide. Some of the highlights of engagement include lifestyle events and driver training courses all over the world. The AMG Private Lounge serves as a perfect place for AMG drivers and experts to exchange their opinions, techniques and experiences. AMG success in Formula 1
  • 3. AMG is synonymous with the race track owing to its superlative performance and next generation research and development. The performance aspect of AMG brand is highlighted at its best on the Formula 1 track. The MERCEDES AMG PETRONAS F1 team won the FIA World Championship in 2014 season and has already put up a strong performance this season. Mercedes currently leads the Constructors Championship by 70 points, with a total of 202 points from five races. ### About Mercedes-Benz India: Established in 1994, Mercedes-Benz India Pvt. Ltd. pioneered the luxury car market in India and boasts of more than 129 years of cutting edge innovation in the luxury automobile industry globally. Set up in 2009, Mercedes - Benz India’s world class production facility is spread over 100 acres in Chakan near Pune. The production facility is among the fastest green-field operations ever to be created and is rated among the top most CKD plants of Mercedes-Benz, globally. The production facility carries an investment of INR 1000 crores and has an installed production capacity of 20,000 units annually, largest for any luxury car maker in India. Mercedes -Benz India product portfolio comprises the locally produced S-Class, E-Class, C-Class sedans and the GL- Class and the M- Class SUVs. Completely Built Imported cars portfolio include the A-Class, B- Class, CLA-Class, GLA-Class, CLS- Class, SLK-Class, E-Class Cabriolet etc. The product portfolio also comprises the iconic off-roader G 63 AMG as well as a wide range of other AMG performance cars like the CLA 45 AMG, E 63 AMG, SLK 55 AMG, GL 63 AMG, ML 63 AMG and the GLA 45 AMG. Continuing its growth momentum into 2015, Mercedes-Benz India announced its philosophy for the year 2015 as the year of ‘Live the Best’, which is based on its brand philosophy of ‘Best or Nothing’. The growth strategy is built on 5 key initiatives with an aim to provide nothing but the ‘BEST’ to its customers, through BEST products, BEST operations, BEST touch points, BEST customer experiences and BEST corporate citizenship. ‘Live The BEST' which is the new driving philosophy for Mercedes-Benz India in 2015, aims to also achieve the objectives of growing a profitable and sustainable business in India and to further extend its customer focused approach. The company has already started the 2015 on a high with five key product launches, these being the, the CLA-Class, the C 220 CDI, the new B-Class, the E-Class Cabriolet and the CLS 250 CDI along with a new dealership inauguration in Jamshedpur, Jharkhand, the first luxury dealership in the ‘steel city’. In Q1 2015 Mercedes-Benz also became the leading luxury car manufacturer in India by registering a stellar 40% growth, selling 3566 units. Mercedes-Benz also inaugurated a new 3S dealership in Jamshedpur. Currently Mercedes-Benz India has 72 outlets located in 39 Indian cities including 3 standalone Mercedes-Benz Certified outlets, making it the brand with the densest network presence in the luxury segment, in India. Mercedes -Benz for the second consecutive year has emerged as the ‘most awarded luxury car brand’ in India. The brand has won as many as 34 prestigious automotive awards conferred by different media houses across India, the highest won by any luxury automotive brand in India.
  • 4. Media Contact: Mercedes-Benz India Pvt. Ltd.: Shekhar Das Chowdhury | shekhar.daschowdhury@daimler.com |+91 98508 36477 Reuben George | reuben.george@daimler.com | +91 98239 69057