Tata Motors launches new variant of Safari Storme
Key Highlights:
 Safari Storme VX, powered by Tata Motors new 2.2L VARI...
Performance & Safety: The new Safari Storme VX is a refined vehicle, delivering a performance of
0 - 100 km/hr in less tha...
The range is available in four variants VX, EX and LX in five classy colors - Arctic Silver, Urban
Bronze, Pearl White, As...
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Press Release - Tata Motors launches new variant of Safari Storme 400 NM

Press Release - Tata Motors launches new variant of Safari Storme 400 NM
Published on: Mar 4, 2016
Published in: Automotive      
Source: www.slideshare.net


Transcripts - Press Release - Tata Motors launches new variant of Safari Storme 400 NM

  • 1. Tata Motors launches new variant of Safari Storme Key Highlights:  Safari Storme VX, powered by Tata Motors new 2.2L VARICOR 400 engine, producing renewed power @ 400 Nm and 156 PS, mated with a new 6-speed manual gearbox  Available in both 4X2 and 4X4 drive options with ESOF (Electronic Shift on-Fly)  Commandingdriving position, with height adjustable driver’s seat, aiding in better all-round view  Superior Safety with crumple zones, side intrusion beams on all four doors, with Dual SRS airbags and a collapsible steering column, with ABS (Anti-lock Braking System) and EBD (Electronic Brake Distribution) for reassuring vehicle control  Perfect balance between comfort, handling and performance with a ground clearance of 200 mm  Vehicle interiors designed to offer maximum space, with fine materials & well-crafted details, with dual air-conditioning for all-round cooling, for a comfortable drive  Integrated CONNECTNEXT Infotainment System by Harman™, with ultrasonic reverse parking sensors Mumbai, December 08, 2015: Tata Motors today launched a new variant of the Safari Storme VX powered by a new 2.2L VARICOR 400 engine. The newest addition to the Safari Storme family, the Safar Storme VX is available in both 4x2 and 4x4 drive options, and is priced @ Rs 13,25,530 for the 4X2 option, with the VX 4X4 option priced at Rs 14,59,952 (ex-showroom New Delhi) With renewed 156 PS power, the new 2.2L VARICOR 400 engine now produces 400Nm of torque, delivered through a new 6-speed manual gearbox, with a self-adjusting clutch, for a perfect balance for power, performance and a car like feel. With power delivered to all-4 wheels with a Shift-on-the fly four-wheel drive system,the vehicle is fitted with Limited Slip Differential (LSD)which enables the vehicle to negotiate any surface with ease. The Safari Storme VX also features Tata Motors new integrated CONNECTNEXT system with 6- speaker surround sound by Harman™, all routed to Tata Motors new signature steering wheel. Designed with 3 spokes, the new steering wheel, boasts smart control features and an ergonomic grip, for superior command and convenience. The new CONNECTNEXT system has contemporary features like - Speed Dependent Volume Control, Bluetooth™ Hands Free, with CD/MP3/Radio/Aux/USB and iPod connectivity, Phone Book Download, Audio Streaming and a Reverse Parking Sensor Display. Commenting on the launch, Mr. Mayank Pareek, President – Passenger Vehicle Business Unit, Tata Motors, said, “We at Tata Motors are delighted with the launch of a new more powerful variant of the Safari Storme –the Safari Storme VX. With a massive road presence, along with superior on-road and off-road capabilities, the new VX variant of the Safari Storme with Tata Motors new VARICOR 400 engine and a new 6-speed gear box, will further exemplify the excitement and performance quotient of India’s most popular SUV. With features and capabilities of the new Safari Storme based on our HORIZONEXT approach, we are committed to constantly listening to our customers, making the country’s most popular SUV even more popular and a perfect companion on every journey.”
  • 2. Performance & Safety: The new Safari Storme VX is a refined vehicle, delivering a performance of 0 - 100 km/hr in less than 13 seconds. The new VARICOR 400 engine, turbocharged with VTT (Variable Turbine Technology), delivers 156 PS power & 400 Nm torque, providing easy drivability, swifter response and lower NVH (Noise, Vibration and Harshness), with fuel efficiency at 13.9 kmpl as per ARAI. The 4X4 variant also features ESOF (electronic shift-on-fly) technology, enabling engagement of the 4X4 or 4X2 mode on the move. The Safari Storme’s rigid ladder frame chassis constructed with advanced hydro-formed members for high structural strength, adds robustness, enabling best load carrying capabilities, enhancing rigidity, while simultaneously reducing weight. Boasting a turning circle radius of 5.4 meters, the Safari Storme makes driving and maneuvering in tight confines, absolutely easy. The ground clearance of 200 mm, with a gradability of 33% adds to the off-roadability of the vehicle. ABS (Anti-lock Braking System) & EBD (Electronic Brake Distribution) brings in the reassurance for better control of the Safari Storme on every terrain. Crumple zones,side intrusion beams on all four doors, dual SRSairbags and the collapsible steering column keeps passengers safe from all sides. In addition, there are features like the inertia switch and an auto engine immobilizer. In an exigency, the inertia switch automatically cuts off the fuel supply to the engine, unlocks all the doors and also switches on the hazard warning lights, warning other road users.The Safari Storme is also fitted with PES headlamps for better illumination and unwanted glare. Looks & Style: An all-new upper and lower front look grill in Charcoal Grey and Ocean Grey (variant wise), gives the new Safari Storme a fresh powerful look. A new diamond motif has been adopted, to further create a classier effect, with ‘Storme’ now embossed in black, on the silver cladding of the hood of the vehicle. The roof rails of the new Safari Storme also sport subtle changes, adding to the sportiness of the vehicle. The interiors of the SUV are now lifted by a Java Black colour theme, highlighted by a Warm Silver accents on the dashboard and door handles. The seat fabrics are designed to complement the interior with a fresh pattern on the insert and contrast stitching. Opulence & Comfort: The luxurious and spacious interior of the new Safari Storme has ample leg space and headroom to accommodate a family of 5 in comfort, with plenty of luggage space for longer rides. The 5-Link Suspension with Coil Springs for the rear wheels, with double wishbone suspensionat the front, adds to the ride comfort,with the new 260 mm diameter Self Adjusting Clutch enables seamless gear shifting, for a smooth ride. The new Safari Storme has been updated with a newly integrated CONNECTNEXT Infotainment System by Harman™, along with Tata Motors new Signature Multi-Functional Steering Wheel, with integrated controls for added driver convenience. Tata Motors has over 500 dealership touch points across the country and plans to open 200 outlets during this fiscal year. This is in continuation to the company’s objective of delivering world class ambience, purchase experience and high-quality of after-sales service. The company is focusing on enhanced customer engagement levels at the dealerships backed by technology-enabled sales, service and spare part support.
  • 3. The range is available in four variants VX, EX and LX in five classy colors - Arctic Silver, Urban Bronze, Pearl White, Astern Black and Arctic White. The Safari Storme will also be offered with a warranty of 3 years or 100,000 kms, whichever is earlier, extendable upto 4 years or 150,000 kms. The new Safari Storme has a range of accessories,designedand validated in-house, by Tata Motors Genuine Accessories. For outdoor enthusiast, Tata Motors Genuine Accessories also offers a range of camping equipment all of which can be purchased at all Tata Motors PV Dealerships. - ENDS - About Tata Motors Tata Motors Limited is India’s largest automobile company, with consolidated revenues of INR 2,62,796 crores (USD 42.04 billion) in 2014-15. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India. With over 8 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top in passenger vehicles. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS and Russia. For further information, please contact: Mr. Arthur Serrao Corporate Communications Tata Motors Limited Email – arthur.serrao@tatamotors.com Phone - +91 9619977723