Pricing EE
for Success
Ryan Battles
Ryan Battles
• Owner of Jovia Web Studio
• Cofounded Director-eeBoard)
(EE Community Site & Job
• Cofounded Harpoon Freela...
Questions Answered
• How do others price their services?
• How much should I be charging?
• How do I raise my rates?
Takeaways
• How to position yourself for success
• How others are pricing their services
• The average income of an EE dev...
Imagination Time
•
•
•
•
•
Design a website
•
•
•
•
•
Landing Page Tool
Marked up Responsively
E-commerce
Blog
Control Panel for Multip...
8
$
/mo
The key to success is to form
A Business Partnership
Pricing Strategies
• Flat Project Fee
• Flat Value Fee
• Hourly × Total Hours
• Hourly × Range of Hours
Pricing Strategies for ExpressionEngine Builds
Flat Fee
Total Hours
Range of Hours
45%
19%
34%
Combo 2%
A survey o...
What About Addons?
How do you pass on the cost for Addons?
Don't mention them
43%
Mention & absorb cost
29%
Mention & itemize cost
Clie...
How do you handle Add-on license purchases?
Client purchase directly
24%
Keep in my name
Transfer license
67%
22%
O...
How do you handle ExpressionEngine license purchases?
Client purchase directly
29%
Keep in my name
Transfer license
6...
What is the climate of
charging for EE services?
Personal Annual Income
$0 - $24K
$50K - $74K
$100K - $124K
$150K - $174K
A survey of 100 #eecms followers on Twitter
...
Story
Raising Rates
Recurring Income
Run your business
like a business.
Thank You!
ryanbattles.com/pricing-ee
@harpoonapp
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Pricing ee for success

Have you ever wondered if you are charging enough for your services? Have you debated whether to charge by the hour or by project? In "Pricing EE for Success", we'll discuss the pros and cons of billing strategies, explore methods for coming up with an appropriate rate, talk about how to increase your prices without alienating your clients, and much more.
Published on: Mar 4, 2016
Published in: Business      Technology      News & Politics      
Source: www.slideshare.net


Transcripts - Pricing ee for success

  • 1. Pricing EE for Success Ryan Battles
  • 2. Ryan Battles • Owner of Jovia Web Studio • Cofounded Director-eeBoard) (EE Community Site & Job • Cofounded Harpoon Freelancers) (Financial Planning App for
  • 3. Questions Answered • How do others price their services? • How much should I be charging? • How do I raise my rates?
  • 4. Takeaways • How to position yourself for success • How others are pricing their services • The average income of an EE developer • How your prices affect how clients see you
  • 5. Imagination Time
  • 6. • • • • • Design a website • • • • • Landing Page Tool Marked up Responsively E-commerce Blog Control Panel for Multiple Authors Responsive Image Gallery Image Editing Tools Progressive Image Loading Tie in a CDN • • • • • • • • Tie in Dropbox • Password-protected site areas Social Network Sharing Auto-Tweets Facebook Page Integration Google Analytics Setup Disqus Commenting Engine Google Maps Form Builder that submits to Google Docs or Mailchimp
  • 7. 8 $ /mo
  • 8. The key to success is to form A Business Partnership
  • 9. Pricing Strategies • Flat Project Fee • Flat Value Fee • Hourly × Total Hours • Hourly × Range of Hours
  • 10. Pricing Strategies for ExpressionEngine Builds Flat Fee Total Hours Range of Hours 45% 19% 34% Combo 2% A survey of 100 #eecms followers on Twitter
  • 11. What About Addons?
  • 12. How do you pass on the cost for Addons? Don't mention them 43% Mention & absorb cost 29% Mention & itemize cost Client purchase directly 34% 18% A survey of 100 #eecms followers on Twitter
  • 13. How do you handle Add-on license purchases? Client purchase directly 24% Keep in my name Transfer license 67% 22% Other 3% A survey of 100 #eecms followers on Twitter
  • 14. How do you handle ExpressionEngine license purchases? Client purchase directly 29% Keep in my name Transfer license 63% 28% Other 2% A survey of 100 #eecms followers on Twitter
  • 15. What is the climate of charging for EE services?
  • 16. Personal Annual Income $0 - $24K $50K - $74K $100K - $124K $150K - $174K A survey of 100 #eecms followers on Twitter $200K +
  • 17. Story
  • 18. Raising Rates
  • 19. Recurring Income
  • 20. Run your business like a business.
  • 21. Thank You! ryanbattles.com/pricing-ee @harpoonapp

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