Search engine optimisation is the process of improving the visibility of a website or a web page in search engines via the...
The Internet 2010<br />Source: Internet World Stats – www.internetworldstats.com<br />Estimated: Internet users are 1,966,...
The Internet 2011<br />"By the beginning of this year (2011) those numbers have mushroomed to over five billion mobile use...
People search with intent<br />
Ranking ‘organically’<br />
Does my company need to appear at the top of the ‘organic’ search engine listings?<br />Over 90% of people will never clic...
Eye Tracking Heat Map<br />Top three positions receive <br />100% visibility<br />85% click through rate<br />Paid adverti...
Keywords<br />Key words/phrases you want to be found for.<br />Balance between relevancy and search volume.<br />Tells the...
How Search Engines rank a website<br />Back end code<br />And Keywords<br />
How Search Engines rank a website<br />
How Search Engines rank a website<br />Site Map<br />Under each heading<br />Content should read<br />Like a professional ...
Link Building (Holy Grail of SEO)<br />3rd party/Partner website<br />Your website<br />
Anchor Text<br />If 100 sites link to a site with the link "Texas Architect" or similar words, the search engine can be fa...
ROI<br />Note: This is only for one keyword search term.<br />A company MUST be able to handle rapid expansion<br />once p...
Investment<br />Be found over your competition<br />Takes time to move up the search rankings<br />Depends on how competit...
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National Positions (UK) SEO Presentation

Search Engine Optimisation allows search engines to quickly catalog your website showing the engine how accurate your site is and helps with your rankings for keywords. That way, when a user searches the Internet for your product or service, you have a better chance at being seen by your audience. Search Engine Optimisation (SEO) should be an integral part of any organisations marketing strategy and it is also useful to note that this process takes time and is extremely labour intensive. SEO should be seen as an investment.
Published on: Mar 3, 2016
Published in: Business      Technology      
Source: www.slideshare.net


Transcripts - National Positions (UK) SEO Presentation

  • 1.
  • 2. Search engine optimisation is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid search results.<br />Define SEO<br />
  • 3. The Internet 2010<br />Source: Internet World Stats – www.internetworldstats.com<br />Estimated: Internet users are 1,966,514,816 (June 2010)<br />
  • 4. The Internet 2011<br />"By the beginning of this year (2011) those numbers have mushroomed to over five billion mobile users and over two billion subscribers to the Internet” HamadounToure, head UN's telecommunications agency<br />Note: by the end of 2011, 95% of <br /> mobile phones will be ‘smart’.<br />
  • 5.
  • 6. People search with intent<br />
  • 7. Ranking ‘organically’<br />
  • 8. Does my company need to appear at the top of the ‘organic’ search engine listings?<br />Over 90% of people will never click an advert or reach page two of a search engine (think about own habits).<br />Pay Per Click (PPC) Costs every time someone clicks on your advert whether they purchase or not.<br />9 times out of 10 people perceive a company which appears in the natural listings as having more credibility than a paid advert.<br />A company which appears in the top 3 positions of the natural listings enjoys 85% of the market share.<br />If your company doesn’t rank, you will always lose out to the competition.<br />
  • 9. Eye Tracking Heat Map<br />Top three positions receive <br />100% visibility<br />85% click through rate<br />Paid advertising receives around<br />50% visibility in top position<br />Drops to 10% in position 5<br />>10% click through rate<br />Costs your company every time <br />Someone clicks<br />Source: Enquiro<br />
  • 10. Keywords<br />Key words/phrases you want to be found for.<br />Balance between relevancy and search volume.<br />Tells the Search Engines what yourcompany should be found for.<br />
  • 11. How Search Engines rank a website<br />Back end code<br />And Keywords<br />
  • 12. How Search Engines rank a website<br />
  • 13. How Search Engines rank a website<br />Site Map<br />Under each heading<br />Content should read<br />Like a professional article<br />Utilising keywords 3-5%<br />
  • 14. Link Building (Holy Grail of SEO)<br />3rd party/Partner website<br />Your website<br />
  • 15. Anchor Text<br />If 100 sites link to a site with the link "Texas Architect" or similar words, the search engine can be fairly confident that the site is about an architect in Texas.<br />
  • 16. ROI<br />Note: This is only for one keyword search term.<br />A company MUST be able to handle rapid expansion<br />once properly optimised for all agreed keywords.<br />Keyword: “Landscaping Edinburgh” <br />480 local monthly searches<br />85% click through = 408 people entering website<br />Conversion rate typically 5% but we’ll be conservative at 3% = 12 new customers p/m<br />Ave profit per job £500 = £6000 profit p/m<br />
  • 17. Investment<br />Be found over your competition<br />Takes time to move up the search rankings<br />Depends on how competitive your keywords are<br />Over time you can cut down/eliminate your PPC spend<br />Provides more relevant content for consumers<br />

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