December 10, 2009<br />1<br />Monetizing Games through <br />Market Research Surveys<br />
About Peanut Labs Media<br />Founded in 2005 by folks who love games and have built or run independent game companies befo...
Network of200+ Partners. 80+ million users. <br />
 Market Research - Global Market <br />Social Media Sampling, a niche that Peanut Labs dominates, is a small but fast grow...
Surveys: The Food Chain<br />12/10/09<br />5<br /><ul><li>Peanut Labs Research Partners: Honomichl Top 50 Research Firms</...
Research Surveys: User Experience Wins!<br />12/10/09<br />7<br />Happy users!<br />Great User Experience<br />
Offers vs. Surveys: The Breakdown<br />Surveyed users on average completed 4x surveys as offers across all ages<br />12/10...
Surveys: How they work<br />12/10/09<br />9<br />
Click below to see what a survey experience is like.<br />12/10/09<br />10<br />
Iframe Example: Monetizing the Young Audience on WeeWorld.com<br />WeeWorld Users:<br /><ul><li> Younger audience, most wi...
Users can still take free Peanut Labs surveys
 Free surveys offer a better experience than CPA offers for younger users:
No Spam
No identifiable information</li></li></ul><li>Direct Research Surveys (Peanut Labs) vs. Recruitment Survey Offers (other O...
Observed Revenue Trend with Surveys & Offers<br />X-axis: eCPM, Y-axis: Number of Weeks <br />*for an average typical set ...
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Preso Surveys121009

Published on: Mar 4, 2016
Published in: Business      Technology      
Source: www.slideshare.net


Transcripts - Preso Surveys121009

  • 1. December 10, 2009<br />1<br />Monetizing Games through <br />Market Research Surveys<br />
  • 2. About Peanut Labs Media<br />Founded in 2005 by folks who love games and have built or run independent game companies before. <br />Venture-funded by BV Capital and Leapfrog Ventures<br />Strong financials, 30 employees. Offices in San Francisco and Seattle. <br />100+ direct research clients in the Fortune 500<br />200+ MMO, Casual Gaming and Social Gaming partners.<br />2008 Awards: FAST Top 50, ARF Silver Innovation Award<br />2009 Awards: OnHollywood Top 100 winner <br />
  • 3. Network of200+ Partners. 80+ million users. <br />
  • 4. Market Research - Global Market <br />Social Media Sampling, a niche that Peanut Labs dominates, is a small but fast growing segment on the total $4 Billion market <br />Social Media Sampling is far more efficient than email surveys - it is the future. <br />Peanut Labs will complete 10+ million surveys in 2009 - 70% of the total social media sampling market in North America<br />12/10/09<br />4<br />Social Media<br /> Sampling<br />
  • 5. Surveys: The Food Chain<br />12/10/09<br />5<br /><ul><li>Peanut Labs Research Partners: Honomichl Top 50 Research Firms</li></li></ul><li>User Preference: Surveys vs. Offers<br />In October 2009, surveyed 11,678 users to learn more about user preferences alternative payment options:<br />60% of users prefer surveys to offers. <br />13% prefer offers <br />The other 27% had no preference or preferred direct payment options<br />12/10/09<br />6<br />
  • 6. Research Surveys: User Experience Wins!<br />12/10/09<br />7<br />Happy users!<br />Great User Experience<br />
  • 7. Offers vs. Surveys: The Breakdown<br />Surveyed users on average completed 4x surveys as offers across all ages<br />12/10/09<br />8<br />
  • 8. Surveys: How they work<br />12/10/09<br />9<br />
  • 9. Click below to see what a survey experience is like.<br />12/10/09<br />10<br />
  • 10. Iframe Example: Monetizing the Young Audience on WeeWorld.com<br />WeeWorld Users:<br /><ul><li> Younger audience, most without credit cards or cell phones
  • 11. Users can still take free Peanut Labs surveys
  • 12. Free surveys offer a better experience than CPA offers for younger users:
  • 13. No Spam
  • 14. No identifiable information</li></li></ul><li>Direct Research Surveys (Peanut Labs) vs. Recruitment Survey Offers (other Offer companies)<br />
  • 15. Observed Revenue Trend with Surveys & Offers<br />X-axis: eCPM, Y-axis: Number of Weeks <br />*for an average typical set of 1000 daily active users from the same site or game over 12 weeks<br />
  • 16. “By offering Peanut Labs&apos; surveys to our community, we can provide our players an alternative to using money in order to get the coveted in-game items. Many of our members, especially the younger ones, do not always have access to credit cards to purchase items. We see a significant increase in revenue using Peanut Labs.”<br />Howard Marks, <br />CEO Acclaim Games<br />“As a popular online internet gaming destination, IJJI.com&apos;s collaboration with Peanut Labs has enabled us to play an integral role in the evolution of how market research accesses the sought after teen sample, particularly for growing industries like gaming, while at the same time, providing us with a substantial new revenue stream. Our experience with Peanut Labs has proven to be a win-win.”<br />Whon Namkoong, <br />CEO NHN-USA<br />
  • 17. Thank you! Contactuswith any questions.<br />Lauren Chow<br />Associate<br />Peanut Labs Media<br />lauren.chow@peanutlabs.com<br />www.peanutlabsmedia.com<br />415.248.6695<br />Shane Bliemaster<br />Marketing Associate<br />Peanut Labs Media<br />shane.bliemaster@peanutlabs.com<br />www.peanutlabsmedia.com<br />415.710.8140<br />

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