MBA 4th Morning
Page | 1
Submitted to: Madam Amara
Submitted by: MBA 4th
Morning
Group Members:
Saira Sharif: MBA-12-15
Se...
MBA 4th Morning
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ACKNOWLEDGMENT
For assisting us in all respect and regard to complete this assignment our heartfe...
MBA 4th Morning
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MBA 4th Morning
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INTRODUCTION OF ChenOne:
ChenOne as the name states stands for changing life styles forever. It i...
MBA 4th Morning
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FOUNDATION INTRODUCTION AND INSTIGATION:
Every business has its social dimension, CSR or Corporat...
MBA 4th Morning
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 The foundation has been and further wants to pursue in the spectrumof credit fund establishment...
MBA 4th Morning
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ChenOne stores all across Pakistan as the platform for this useful propagation. The spirit of the...
MBA 4th Morning
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dynamically involved in taking care of its society. We view corporate responsibility as a strateg...
MBA 4th Morning
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MBA 4th Morning
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HISTORY OF COCA-COLA:
Coca-Cola India was established as the Indian subsidiary of the US-based C...
MBA 4th Morning
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COCA COLA CSR ISSUES:
CSR has evolved into a complex concept that is now a key component of from...
MBA 4th Morning
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main allegations made by the NGO against Coca-Cola were that it sold products containing unaccep...
MBA 4th Morning
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in annual sales was a decline of 15% in overall sales in 2003– in comparison to prior annual gro...
MBA 4th Morning
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 Collaborated with NGO (Guwahati based NGO)
 All visiting patients issued “AerogramHealth Card...
MBA 4th Morning
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LESSON TO BE LEARNT:
 Company should be ethically and legally responsible and aware of environm...
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Business Ethics and CSR of National and international cmpny

Report on Business Ethics and CSR
Published on: Mar 3, 2016
Published in: Education      
Source: www.slideshare.net


Transcripts - Business Ethics and CSR of National and international cmpny

  • 1. MBA 4th Morning Page | 1 Submitted to: Madam Amara Submitted by: MBA 4th Morning Group Members: Saira Sharif: MBA-12-15 Sehar Shahid: MBA-12-06 Raba Khalid: MBA-12-11 Bashiran Raffique: MBA-12-14 Ayesha Shamim: MBA-12-16 Iqra Khadim: MBA-12-18 Saliha Mukhtar: MBA-12-30
  • 2. MBA 4th Morning Page | 2 ACKNOWLEDGMENT For assisting us in all respect and regard to complete this assignment our heartfelt thanks to our Madam Amara, who enriched us knowledge with wealth led ideas to pursue and power of writing this assignment. It could not have been possible to accomplish this assignment without her thoughtful guidance and expertise. Finally for all possible errors, omissions and shortcomings in writing of this assignment only we are responsible for which we hope that all concerning regards of this assignment will forgive us. Thank You
  • 3. MBA 4th Morning Page | 3
  • 4. MBA 4th Morning Page | 4 INTRODUCTION OF ChenOne: ChenOne as the name states stands for changing life styles forever. It is not just retail outlet but also an ultimate shopping experience providing comfort and satisfaction. It is one of a kind as it is providing all products regarding textile and accessories under one roof. “Chen” means Chenab House of elegance and novelty whereas “One” is in its literal meaning, the one that is unique in its approach and operations. So the name stands for the parent company being one of a kind. ChenOne is a project of Chenab Limited or Chenab Group. It has been in the export business since 1975. This company opened the first branch (functional) of ChenOne in October 1997 in Islamabad. ChenOne takes high class living & alluring lifestyle a step further with the introduction of its business development service entitled to serve a touch of class & the trademark ChenOne lifestyle to the corporate industry. ChenOne's business development department is aimed at the corporate sector, which includes the hospitality industry, i.e. hotels, prestigious clubs, restaurants, civil & armed forces guest houses, government & private institutions and local & multinational companies. This department offers a wide range of coordinated concepts in bed linen, bed basics, curtains, table linen, furniture, bath & kitchen accessories & other home apparels. VISION STATEMENT: To be a competitive and customer focussed organization with continuing commitment to excellence and standards. MISSION STATEMENT:  To be the business house of first choice for customers.  To be a change leader.  To produce innovative, relevant and cost effective products.  Setting and maintaining high standards.  To earn profits by achieving optimum level of production by using state of the art technologies.  To provide ideal working conditions to employees and to take care in their career planning and reward them according to their skill and responsibility.  To meet social and cultural obligations towards the society being a patriotic and conscientious corporate citizen. CORPORATE SOCIAL RESPONSBILITY in ChenOne: Corporate social responsibility is the "economic, legal, ethical, and discretionary expectations that society has of organizations at a given point in time" The country and the people suffer from disaster, ChenOne, as a corporate Organization has the duty and responsibility to share worry of the country and the people and solve their difficulties. It is ChenOne desire to create campaign that allows consumers to badge their goodness credentials:  They are doing charity work with believe that giving is the new receiving.  They are fulfilling their desire for feeling virtuous as well as for looking good.  They just want making people feel good about spending money and want to be associated with beauty of both object and behavior. So, customers can express their “goodness” publicly and ChenOne will be rewarded with loyalty. ChenOne establishes foundation by name ChenOne Foundation to fulfil its corporate social role.
  • 5. MBA 4th Morning Page | 5 FOUNDATION INTRODUCTION AND INSTIGATION: Every business has its social dimension, CSR or Corporate Social responsibility has become an integral fragment of business today.ChenOne bearing the status of the largest luxury lifestyle brand of Pakistan has not overlooked the expectations of its stakeholders, and realizes its national and moral obligations ever so strongly. The brand holds itself responsible for the persistence of philanthropic and socially sustainable business practices. With the consciousness of social obligation, ChenOne believes in making a difference in lives - a difference that is able to permeate the very fabric of society towards uplifting the social and economic standards of the people. In the same caliber of corporate altruism, it has realized ChenOne foundation as an articulation of a platform to fulfil genuine social responsibility it bears from the community it is operating in since last many years. ChenOne foundation is a non-profit welfare organization, registered under Societies Registration Act 1860, in November, 2010, but is pragmatically in operations since last many years, working for the neglected niche of the society. With the backdrop of immense deprivation of health care facilities in Pakistan and perceiving it as the most primary aspect of life, the foundation has been fundamentally involved in various pursuits of health care facilitation for the community. Besides, ChenOne foundation has been attached and involved in many tasks of social and cultural enlightenment. The core thrusts of the foundation are Education, health care and community building which entails activities for women empowerment, children welfare and relief efforts during and after natural calamities have emerged. Having a significant rear of a preferential brand, ChenOne foundation has been tremendously vigorous and dynamic in its evolution with its resolute and wide-ranging directive of social progress and development. OBJECTIVES OF THE FOUNDATION:  ChenOne foundation has an all encompassing objective of community well being and restoration, all of its diverse undertakings comply with this sole aim of the foundation.  ChenOne foundation aims to enhance the persistent provision of first-rate medical and health facilities to the deserted segregations of the society.  The foundation pledges to work in coalition as well as independently for all the community reinstatement programs in any national calamity that might cross the country.  Considering the intellectual strength as the primary credential to the community elucidation, ChenOne foundation deems to facilitate the process of educational evolution in the country. And in this pursuit, it looks forward to enter into affiliation with various educational institutions so that the opportunities of gratis education could be made possible for the needy students.  Pertaining to the prevalence of unemployment and redundancy in the country, ChenOne wants to endorse vocational and technical education in Pakistan, acting as a platform of benefaction in many prospective aspects.  ChenOne foundation believes to support and elaborate the right notion of women empowerment in Pakistan. Considering this fact, the foundation wants to pursue many projects of women education, vocational training and employment as an aid to enhance the status of women as well the economy of the country.
  • 6. MBA 4th Morning Page | 6  The foundation has been and further wants to pursue in the spectrumof credit fund establishment or micro finance support programs for the deprived community in the spirit of its genuine contribution towards the reduction of unemployment and prevailing poverty. PROJECTS AND PERSUITS:  Cardiac Care Unit (CCU) Tobah Tek Singh Realizing the criticality of the need, ChenOne foundation has set up the Cardiac Care Unit in Tobah Tek Singh. The CCU was launched in March, 2007. Being one of the remote areas of the country, the vicinity was deprived of any outfitted clinic specifically looking after the patients suffering from heart ailments. ChenOne foundation filled up this gap and is persistently running the Unit as an absolute financial benefactor. In the last year, 40% of the indoor patients and 30% of the outdoor patients have been provided with free of cost medical treatment by CCU. CCU contains extensive heart monitoring and testing equipment as well as staff trained and certified in the treatment of heart diseases. The unit is equipped with first-rate emergency requisites, lab and other operational facilities. The unit is design to reduce the mortality rate due to the heart ailments in the locale of Tobah Tek Singh. This CCU and its certified team of cardiologists also aim at disseminating the useful information in the verve of creating awareness about the possible treatment and care of heart diseases.  Liver Clinic & General Hospital Toba Tek Singh After the successful continuation of CCU, ChenOne foundation launched Liver Clinic attached to the general hospital in Toba Tek Singh endowing the medical facilities to the liver patients. The hospital is stocked with capacitated physicians, liver specialists and support staff to facilitate the community. The Liver Clinic is working under the surveillance of Chairman Liver Trust of Faisalabad Prof. Dr. Zahid Yaseen Has hmi. The clinic arranges considerate campaigns for the local community regarding the liver maladies. Competent doctors and research teams are called upon to conduct conferences to share the latest researches and studies with the doctors and staff of clinic. Efficient equipment as well as sound infrastructure has been ensured in the clinic to deal with any sort of emergency situations and to reduce the vulnerability of any health hazard.  2010/11 Flood Relief Programs In the turmoil of 2010 flood, and then again in the 2011 floods which obliterate a vast area of the country and left a tremendous fraction of population all desolated, ChenOne foundation has confirmed its participation in community restoration, through its substantial flood relief programs. The foundation has established Relief Fund collection centers upon all ChenOne Stores across Pakistan. Considerable donations fromChenOne customers and employees sized up the piles to help out the flood victims.  Shaukat Khanum Memorial Cancer Hospital Khyber Pakhtunkwa Recently the foundation has taken another step forward in its philanthropic pursuits, by patronizing the construction of SKM Hospital in KPK. ChenOne foundation has started off another campaign fromthe arcade of ChenOne stores throughout the country to collect donation for the hospital. The donation is being transparently gathered by putting up charity boxes on all ChenOne Stores.  Pink Ribbon Campaign Since 2010, ChenOne foundation has been handing out to another bleak nook of the society. The foundation joins hands with Shaukat Khanum Memorial Hospital in every October in order to patronize the Pink Ribbon Campaign. It is a significant effort to disseminate information about the prevention and cure of Breast Cancer mobilizing
  • 7. MBA 4th Morning Page | 7 ChenOne stores all across Pakistan as the platform for this useful propagation. The spirit of the support is to stay close to the million women for whom the colours of life have been dulled due to this dreadful ailment.  Shaukat Khanum Zakat Collection Campaign In the month of Ramadan, ChenOne extensively support Shaukat Khanum Memorial Trust in their collections of Zakat and donations. The Zakat collection boxes of Shaukat KhanumMemorial Trust are placed on ChenOne stores all across Pakistan. With a broad and certainly crème of the crop customer base ChenOne proves to be a remarkable assistance in the very virtuous process of Zakat accumulation under the umbrella of ChenOne foundation.  Patronizing Sports Culture in Pakistan In the view of its role as a pragmatic and socially responsible organization, ChenOne has always gone all-out to enlighten the standards of the society. With the good faith of promoting healthy sports culture in Pakistan, ChenOne has patronized Pakistan Tennis Federation by arranging a copious musical night at Faisalabad Serena on May1, 2011. The entire fund raised at the event was lucidly handed over to the concerned parties of Pakistan tennis Federation. Afterwards ChenOne made a profound donation towards Pakistan Football Federation in the same spirit of contributing to create a sports edifying social environment.  A philanthropic Business Approach In the modern business proceeds socially sustainable business practices are the word of the time. This sagacity is never only required to be grabbed at; instead its indisputable and comprehensive articulation should be reflected in the strategic reservoir and management attitude of an organization. ChenOne has materialized the very notion of Corporate Social Responsibility by establishing a separate strand, ChenOne foundation, so that the vitality of this corporate altruism would never be hindered but buffered along by all means of the acquisitive business continuance. This well fare entity of ChenOne has been legally registered as a foundation to certify the crystal clear flow and utilization of donations with a hard held management and BOD surveillance. The selection of the BOD has been made considering the straightforward and vividly clear record and reputation of few able and fairly competent capacities. To surely permeate down the level, both internal and external audit committee has been formulated to ensure the just and effective deployment of charity and donations. FUTURE PLANS:  Build Hospitals, Health centres & dispensaries. Provide opportunities to unemployed people to get mechanical & technical education. Affiliation with National & international institutes so students get highereducation free of cost. To work & build resource centre for development of human resources. Guide & arrange financial support for women. Establish credit fund to provide mice finance for needy people. Establish libraries & provide books for students. Provide assistance to government during national disasters. CONCLUSION: We believe that a company stays simply a business; a brand remains merely a brand and can never attain the status of a larger than life entity, if it does not take care of the relationship and the resultant responsibility it bears with the community it is operating in. These are the fundamentals which have envisioned the concept of Corporate Social Responsibility in the minds and pursuits of ChenOne. ChenOne aspires that to be a great brand, it needs to be
  • 8. MBA 4th Morning Page | 8 dynamically involved in taking care of its society. We view corporate responsibility as a strategic, management- driven task that integrates our business, environmental and citizenship activities to create sustained tangible and intangible value for our company and our stakeholders by ethically sound means. ChenOne under the solid umbrella of ChenOne foundation has been reflecting its corporate enlightenment in its socially conscious business practices and intends to ceaselessly perpetuate these endeavours. ..........................................................
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  • 10. MBA 4th Morning Page | 10 HISTORY OF COCA-COLA: Coca-Cola India was established as the Indian subsidiary of the US-based Coca-Cola Company (Coca-Cola) in 1993.Keeping in mind the fact that it was one of the largest beverage companies in India; Coca-Cola India said it had made CSR an integral part of its corporate agenda. The company used large amounts of water and energy in its beverage production and tons of packaging material for its products, it had taken up several initiatives to act as a responsible company and reduce its environmental impact. In addition to water, energy, and sustainable packaging, Coca-Cola India also focused on several community initiatives in India as part of its social responsibility initiative. COCA-COLA’S PROFILE: Coca-Cola started its business in 1886 as a local soda producer in Atlanta, Georgia (US) selling about nine beverages per day. By the 1920s, the company had begun expanding internationally, selling its products first in the Caribbean and Canadian markets and then moving in consecutive decades to Asia, Europe, South America and the Soviet Union. By the end of the 20th century, the company was selling its products in almost every country in th e world. In 2005 it became the largest manufacturer, distributor and marketer of non-alcoholic beverages and syrups in the world. Coca-Cola is a publicly-held company listed on the New York Stock Exchange (NYSE). CORPORATE SOCIAL RESPONSIBILITY REVIEW: “The European Commission is ‘the responsibility of enterprises for their impacts on society and companies acting in accordance with societal demands” (Han, 2010. p.12) In 1971, Committee of Economic Development introduced “Three Concentric Circles”:  Outer layer (biggest circle) is also achieved and performed by Coca Cola India.  Second circle of CSR is not fully met by Coca Cola India at the early operation of its plants in India.  Inner circle (economic function) is including growth, products and jobs creation are fulfilled. However the situation is slowly changed .The conflicts of water became a catalyst for Coca Cola India to be more proactive in their CSR activities Being more involved in actively improving the social environment. Awareness of changing social values Economic function
  • 11. MBA 4th Morning Page | 11 COCA COLA CSR ISSUES: CSR has evolved into a complex concept that is now a key component of fromthe beginning of 2000.The corporate decision-making of a number of multinationals that are considered to be the frontrunners in integrating CSR. Campaigns and public scandals involving issues ranging from environmental pollution to child labor and racial discrimination resulted in unwanted media attention. Due to the lack of public regulations regarding corporate best practices in most countries, sustainability reporting has become increasingly relevant. COCA-COLA’S CSR POLICIES AND REPORTING: In 2007 Coca-Cola launched its sustainability framework Live Positively embedded in the system at all levels, from production and packaging to distribution. The company’s CSR policy Live positively establishes seven core areas where the company sets itself measurable goals to improve the business’ sustainability practices. The core areas are beverage benefits, active healthy living, the community, energy and climate, sustainable packaging, water stewardship and the workplace. Coca-Cola has a Code of Business Conduct which aims at providing guidelines to its employees on – amongst other things – competition issues and anti-corruption. The company has adopted international CSR guidelines such as Global Compact and Respect and Remedy Framework but these guidelines do not seem to be integrated into the Code of Business. PARTNERSHIP: After the conflict in India, in 2007 Coca-Cola formed a partnership with the World Wildlife Fund (WWF) and became a member of the CEO Water Mandate, as water is one of the company’s main concerns. COCA-COLA’S CONFLICTS OR DEAD INVESTMENT: Several campaigns and demonstrations followed the publication of a report issued by the Indian NGO Centre for Science and Environment (CSE) in 2003. The report provided evidence of the presence of pesticides, to a level exceeding European standards, in a sample of a dozen Coca-Cola and PepsiCo beverages sold in India. With that evidence at hand, the CSE called on the Indian government to implement legally enforceable water standards. The report gained ample public and media attention, resulting in almost immediate effects on Coca-Cola revenues. The
  • 12. MBA 4th Morning Page | 12 main allegations made by the NGO against Coca-Cola were that it sold products containing unacceptable levels of pesticides, it extracted large amounts of groundwater and it had polluted water sources. THE PRESENCE OF PESTICIDES: Regarding the allegation about Coca-Cola beverages containing high levels of pesticide residues, the Indian government undertook various investigations. The government set up a Joint Committee28 to carry out its own tests on the beverages. The tests also found the presence of pesticides that failed to meet European standards, but they were still considered safe under local standards. Therefore, it was concluded that Coca-Cola had not violated any national laws. However, the Indian government acknowledged the need to adopt appropriate and enforceable standards for carbonated beverages. In 2006, after almost three years of ongoing allegations, the CSE published its second test on Coca- Cola drinks, also resulting in a high content of pesticide residues (24 times higher than European Union standards, which were proposed by the Bureau of Indian Standards to be implemented in India as well).CSE published this test to prove that nothing had changed, alleging that the stricter standards for carbonated drinks and other beverages had either been lost in committees or blocked by powerful interests in the government. Finally, in 2008 an independent study undertaken by the Energy and Resources Institute (TERI) ended the long-standing allegations by concluding that the water used in Coca-Cola in India is free of pesticides. However, because the institute did not test the final product, other ingredients could have contained pesticides. WATER POLLUTION AND THE OVER-EXTRACTION OF GROUNDWATER: Coca-Cola was also accused of causing water shortages in – among other areas – the community of Plachimada in Kerala, southern India. In addition, Coca-Cola was accused of water pollution by discharging wastewater into fields and rivers surrounding Coca-Cola’s plants in the same community. Groundwater and soil were polluted to an extent that Indian public health authorities saw the need to post signs around wells and hand pumps advising the community that the water was unfit for human consumption. In 2000, the company established its production operations in Plachimada. Local people claimed that they started experiencing water scarcity soon after the operations began. The state government initiated proceedings against Coca-Cola in 2003, and soon after that the High Court of Kerala prohibited Coca- Cola from over-extracting groundwater. By 2004 the company had suspended its production operations, while it attempted to renew its license to operate. Coca-Cola argued that patterns of decreasing rainfall were the main cause of the draught conditions experienced in the area. After a long judicial procedure and ongoing demonstrations, the company succeeded in obtaining the license renewal to resume its operations. In 2006 Coca-Cola’s successful re-establishment of operations was reversed when the government of Kerala banned the manufacture and sale of Coca-Cola products in Kerala on the ground that it was unsafe due to its high content of pesticides. However, the ban did not last for long and later that same year the High Court of India overturned Kerala’s Court decision. More recently, in March 2010, a state government panel recommended fining Coca-Cola’s Indian subsidiary a total of $47 million because of the damage caused to the water and soil in Kerala. Also, a special committee in charge of looking into claims by community members affected by the water pollution was set up. The long legal procedures against the Indian government that Coca-Cola had to face were not the only consequence of the conflict. The brand suffered a great loss of consumer trust and reputational damage in India and abroad. In India there was an overall sales drop of 40% within two weeks after the release of the 2003 CSE report. The impact
  • 13. MBA 4th Morning Page | 13 in annual sales was a decline of 15% in overall sales in 2003– in comparison to prior annual growth rates of 25- 30%. This highly publicized conflict in India also caught the attention of consumers in the US. After a series of demonstrations by students who joined two activist groups in the US, ten American universities43 temporarily stopped selling Coca-Cola products at their campus facilities. CSR INITIATIVES by COCA COLA INDIA:  Growth  Council of Applied Economic Research (India premier economic research institute) reported that the industry has a 2.1 of multiplier effects.  Job opportunities (25 000 direct and indirect employees of > 150 000).  “Parivartan” program (means change towards the better) for enhancing skills among retailers.  At the end of 2009, the program had trained 30 000 retailers in North India.  Environment a) Water Stewardship b) Recycling Water c) Water Replenishment Initiatives d) Drip Irrigation Projects a) Water Stewardship In 2005 Improved water use efficiency by is greater than 25%. Water usage ratio is equal to amount of litre of water used for the production of 1 litre of finished product. b) Recycling Water Treated water is used for utility (e.g. boilers, chillers, landscape irrigation & dust control) used for 2ndary purposes (e.g. toilet cleaning, floor washing, etc). c) Water Replenishment Initiatives End 2009, 500 rainwater harvesting been installed in 20 state = 93% groundwater used d) Drip Irrigation Projects It was started in 2008. 27 farmers & covering 13.5 hectares of agriculture land. End 2010, 300 drip system installed in is greater than 150 hectares area.  Climate  Registered device name “Energy Management System”  Reduce energy consumption by 35%  Material used are recyclable  E.g. cardboard boxes, gunny bags, & wooden scrap.  Community  Various aids provided like providing bottled drinking water, use delivery vehicles for aid distribution & employee volunteerism  Rehabilitation projects – partnership with NGOs (World Vision India, Plan India & Save the Children) for reconstruction of classroom Aerogram Health Clinic  It is dedicated to the local community in March 2011
  • 14. MBA 4th Morning Page | 14  Collaborated with NGO (Guwahati based NGO)  All visiting patients issued “AerogramHealth Card” & free basic medicine provided  On average, 200 patients visit the clinic every month.  Workplace  Company given attention to abide rules and laws regarding local and international labor practice.  Employees have right to report any violation without fear of retaliation.  Every employee is treated fairly, with dignity and respect in Coca Cola.  To provide a customized health assessment report to each employee & Annual Check Up Policy for all employees  INR35 000 a year to partly sponsor employee sports related expenses, including gymnasium membership & purchase of sports equipment by company.  To develop functional experts each year, enhancing skills, to take on future roles within the Coca Cola system CORPORATE GOVERNANCE ETHICS:  The Code of Business Conduct  Abide to Anti-Bribery Policy.  Coca Cola also abide to the U.S. Foreign Corrupt Practices Act  The Company is a signatory to the United Nations Global Compact, by which it is committed to work against corruption and bribery around the world.  The Code of Business Conduct for Suppliers  Effective in February 2008. CONCLUSION: Whenever companies do more harm, more good then will be produced.CSR initiatives as a way to compensate corporate social irresponsibility (water issues). Comprehensives CSR initiatives are implemented by Coca Cola India has provided better environment to local people. The Coca-Cola Company should be ethically and legally responsible and aware of environment where they operate their business Avoid any conflicts and also to provide/deliver their philanthropy to people.CSR is the best way for company to show their concern for environment that they operate and to those people who are affected by their operation. Coca-Cola initiated such efforts by adopting initiatives that are tailored to remedy the water problems it caused in India and to improve its image towards its customers. Such initiatives include research and partnerships with the Indian local government. Subsequently, Coca- Cola adopted water management as one of the core elements of its global CSR policy and the company has committed itself to meet quantifiable targets concerning water management efficiency. Coca-Cola opened an exclusive website, www.cokefacts.org, which addressed the allegations related to India and other countries. The National Geophysical ResearchInstitute78 (NGRI), which had concluded that there was no field evidence of overexploitation of the groundwater reserves in the area surrounding the plant .Coca-Cola stated that the technology used for waste water treatment at the plant was among the most advanced in the world .Coca-Cola India had carried out its CSR activities across 45 bottling plants at an annual spend of Rs. 70 to 80 million.
  • 15. MBA 4th Morning Page | 15 LESSON TO BE LEARNT:  Company should be ethically and legally responsible and aware of environment where they operate their business  Avoid any conflicts and also to provide/deliver their philanthropy to people.  CSR is the best way for company to show their concern for environment that they operate and to those people who are affected by their operation REFERENCES: http://business.goldsea.com/Chenpehong/chenph.html http://en.wikipedia.org/wiki/ChenOne http://www.authorstream.com/presentation/aSGuest38126-324993-vission-2010-asim-idea-business-finance-ppt- powerpoint/ http://cocacola.com/india.html http://business.goldsea.com/Cocacola/india.html