Sales Institute National ConferenceMaximising Sales Performance - Retention• The Topaz Business• Our Dealer Business – Ou...
The Face of …
The Journey to Topaz100 years of change 2006 Topaz acquires Statoil ...
The Topaz Business Retail Commercial ...
Topaz Mission and Vision Better Service Better Returns Better People ...
Our Dealer BusinessMarket Backdrop• Oil major focus on large sites with Retail potential• The entry of new players to fuel...
Our Dealer BusinessWhat have we achieved ?
Our Dealer BusinessBuilding Success
The Brand… transitioning from two legacy brands of strongheritage
A proven success ….. Total Awareness Availability Spontane...
Dealer +… a new commitment to partnership
Sales… a journey from account management to acquisition
A Targeted Approach… selling our strengths into the competitionsnetwork
Continuous Engagement….. A partnership approach with a common purpose Engagement ...
National conference 2011 eddie o'brien - topaz energy (26.05.11)
National conference 2011 eddie o'brien - topaz energy (26.05.11)
National conference 2011 eddie o'brien - topaz energy (26.05.11)
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National conference 2011 eddie o'brien - topaz energy (26.05.11)

Published on: Mar 3, 2016
Published in: Business      Technology      
Source: www.slideshare.net


Transcripts - National conference 2011 eddie o'brien - topaz energy (26.05.11)

  • 1. Sales Institute National ConferenceMaximising Sales Performance - Retention• The Topaz Business• Our Dealer Business – Outperforming the competition in a challenging market
  • 2. The Face of …
  • 3. The Journey to Topaz100 years of change 2006 Topaz acquires Statoil 1992 Statoil 2005 Topaz acquires BP acquires Irish followed by JET Shell in 1995 1976 BP & Shell de- merged 1931 Merger of BP & Shell 19xx Irish BP 1902 Irish Founded Shell Founded
  • 4. The Topaz Business Retail Commercial Wholesale• 311 branded forecourts in Ireland, • 2 billion litres per annum; 32% • Largest importer of finished oil incl 109 CoCo. Adding 10-15 new market share products into Ireland DoDo stations per year • Largest supplier of home heating oil and commercial fuels to business, via • Approximately 45% of imports• 25-30% market share its Topaz branded company owned and independent distributors • Largest supplier of Aviation fuel in• Topaz forecourt retail concept • Largest supplier of oil products to Ireland operates in a shop footprint of 50m2 third party fuel distributors in Ireland, to 150m2 such as Tesco • National import infrastructure• Expert in high margin offerings, such as coffee, deli counters etc
  • 5. Topaz Mission and Vision Better Service Better Returns Better People Better Topaz
  • 6. Our Dealer BusinessMarket Backdrop• Oil major focus on large sites with Retail potential• The entry of new players to fuel such as Supermarkets• Major brands under-invested due to exit strategies
  • 7. Our Dealer BusinessWhat have we achieved ?
  • 8. Our Dealer BusinessBuilding Success
  • 9. The Brand… transitioning from two legacy brands of strongheritage
  • 10. A proven success ….. Total Awareness Availability Spontaneous Awareness Brand used last
  • 11. Dealer +… a new commitment to partnership
  • 12. Sales… a journey from account management to acquisition
  • 13. A Targeted Approach… selling our strengths into the competitionsnetwork
  • 14. Continuous Engagement….. A partnership approach with a common purpose Engagement process Insight & Standards Dealer +

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