August 2015
Nabd Media Kit
About
Waveline
Media
Operational
offices in
UAE, Kuwait,
KSA & EGYPT
Established
in 2010 - Mobile
Marketing
Association
Memb...
WHAT IS NABD ?
NABD is a personalized Arabic magazine App; enabling
users to stay up-to-date with their favorite topics
vi...
Apple Selects Nabd in “Best of 2014” Apps
Nabd in
numbers
Downloads
5.2 Million6.8 Million
Monthly Unique
Users
Monthly
Pageviews
504 Million 2.4 MIllionstories sha...
Featured by Google & Apple
Nabd is the First Arabic App To Get Featured on Google's Play Store
top #1
news
app
ranking
united arab of emirates
Saudi arabia
EGYPT
kuwait
jordan
bahrain
QATAR
?
why
nabd
Over 800 News Sources in One Place
Instant Breaking News Alerts
Tons of Social Sharing Features
Mobile & TABLET...
Monthly Status -
loyalty & engagement
Returning Visitor
New Visitor
5%
95%
HIGH ENGAGEMENT: 8 Minutes Avg. Visit Duration
...
Country / Territory Visits Pages / Visit Avg.VisitDuration Unique Visitors Page Views
Saudi Arabia
Jordan
Egypt
Oman
Qatar...
USER
ratings
ios android
Nabd iOS
News
32,441 Ratings
Nabd Android
News & Magazines
133,775 Ratings
Targeting
Capabilities
Reach Exact Target Audience
Twenty Verticals
Additional Targeting
Capabilities
Carrier
Device
Count...
AD
UNITS
powerful MPU
(300X250) Banner
Standard
(320x50)
Rich media ads
Expandable Banner Interactive MPU (multiple call to actions)
VidEO ads
Expandable Video Interactive Expandable Video (multiple pages)
Full-Screen Ads/
Interstitial Ads
Android Tablet / iPad InterstitialAndroid / iPhone Interstitial
Native Ads -
Sponsored Stories
Ads appear as part of the content
Text, Image, or Video Ad
(or combination)
Displayed at pr...
splash
Sponsorship
Sponsor Splash Appears when
App is launched
Sponsor logo & color theme
Booked on 6-month or annualbasis
SOME OF OUR CLIENTS
Case Study:
Turkish Airlines
Campaign Objective
- Raise brand awareness of Turkish
Airlines in MENA
- Branding Campaign (v...
Case Study:
chevrolet uae
Campaign Objective
- Promote end-of-year offers in UAE
- Generate sales, drive in-store traffic
- P...
Level 33, Panasonic Tower
Fahad Al Salem Street, Kuwait City, Kuwait
Tel : +965 2227 3769 Fax : +965 2227 3759
E-mail: inf...
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Nabd_MediaKit_August_2015

Published on: Mar 3, 2016
Source: www.slideshare.net


Transcripts - Nabd_MediaKit_August_2015

  • 1. August 2015 Nabd Media Kit
  • 2. About Waveline Media Operational offices in UAE, Kuwait, KSA & EGYPT Established in 2010 - Mobile Marketing Association Member of the PrimarilyFocused on Mobile Marketing 157 Brands & Advertiers across MENA Serving in MENA via Proprietary Platforms Proprietary Mobile Ad Platforms Yabila! Platform Nabd Platform MEMBER
  • 3. WHAT IS NABD ? NABD is a personalized Arabic magazine App; enabling users to stay up-to-date with their favorite topics via a convenient, mobile-friendly interface. NABD is FREE for iOS and Android devices
  • 4. Apple Selects Nabd in “Best of 2014” Apps
  • 5. Nabd in numbers Downloads 5.2 Million6.8 Million Monthly Unique Users Monthly Pageviews 504 Million 2.4 MIllionstories shared via Nabd per month Over Over Top #1 Highly Ranked news app 5-starReviews
  • 6. Featured by Google & Apple Nabd is the First Arabic App To Get Featured on Google's Play Store
  • 7. top #1 news app ranking united arab of emirates Saudi arabia EGYPT kuwait jordan bahrain QATAR
  • 8. ? why nabd Over 800 News Sources in One Place Instant Breaking News Alerts Tons of Social Sharing Features Mobile & TABLET Friendly Interface
  • 9. Monthly Status - loyalty & engagement Returning Visitor New Visitor 5% 95% HIGH ENGAGEMENT: 8 Minutes Avg. Visit Duration HIGH LOYALTY 95% Retun Visits
  • 10. Country / Territory Visits Pages / Visit Avg.VisitDuration Unique Visitors Page Views Saudi Arabia Jordan Egypt Oman Qatar Bahrain Kuwait United Arab Of Emirates 66,267,948 32,727,619 12,469,189 4,479,151 2,697,120 2,769873 1,055,303 905,566 703,447 7.61 7.48 8.32 8.90 7.59 6.98 5.74 7.02 7.35 Monthly Status - Country Breakdown 00:08:26 00:08:08 00:09:10 00:10:29 00:08:23 00:07:56 00:06:10 00:07:41 00:06:45 5,261,808 2,918,816 798,422 257,676 255,294 173,018 114,022 67,990 88,890 504,624,227 244,731,233 103,798,353 39,856,535 20,475,893 19,330,906 6,057,740 6,355,363 5,170,958 (July 1 - July 31, 2015) Google Analytics
  • 11. USER ratings ios android Nabd iOS News 32,441 Ratings Nabd Android News & Magazines 133,775 Ratings
  • 12. Targeting Capabilities Reach Exact Target Audience Twenty Verticals Additional Targeting Capabilities Carrier Device Country – City Operating System Finance Sports Automotive Technology Lifestyle Women KSANews Kuwait News JordanNews Bahrain News QatarNews YemenNews LibyaNews UAE News Egypt News LebanonNews Syria News PalestineNews MoroccoNews Tunis News
  • 13. AD UNITS
  • 14. powerful MPU (300X250) Banner
  • 15. Standard (320x50)
  • 16. Rich media ads Expandable Banner Interactive MPU (multiple call to actions)
  • 17. VidEO ads Expandable Video Interactive Expandable Video (multiple pages)
  • 18. Full-Screen Ads/ Interstitial Ads Android Tablet / iPad InterstitialAndroid / iPhone Interstitial
  • 19. Native Ads - Sponsored Stories Ads appear as part of the content Text, Image, or Video Ad (or combination) Displayed at premium locations, top of newsfeed
  • 20. splash Sponsorship Sponsor Splash Appears when App is launched Sponsor logo & color theme Booked on 6-month or annualbasis
  • 21. SOME OF OUR CLIENTS
  • 22. Case Study: Turkish Airlines Campaign Objective - Raise brand awareness of Turkish Airlines in MENA - Branding Campaign (video) Targeting - Geo: KSA, Kuwait, UAE, Qatar, Jordan - Device: iPhone, Android - All Carriers Results - 3,942,763 Impressions - 120,762 Clicks - 3% CTR
  • 23. Case Study: chevrolet uae Campaign Objective - Promote end-of-year offers in UAE - Generate sales, drive in-store traffic - Performance campaign Conversions – out of 6,000 clicks - 78 Completed Quote Requests - 73 Click to calls - 65 Completed Dealer Locator - 6 Completed Test Drives - +1,800 conversion interactions Targeting - Geo: UAE – All Cities - Device: iPhone, Android - All Carriers
  • 24. Level 33, Panasonic Tower Fahad Al Salem Street, Kuwait City, Kuwait Tel : +965 2227 3769 Fax : +965 2227 3759 E-mail: info@wavelinemedia.com Kuwait Office – Headquarters Office EO17, Floor 8 Thuraya Tower II, Dubai Media City, Dubai, UAE Tel : +971 4 428 0605 Fax: +971 4 429 3236 E-mail: info@wavelinemedia.com UAE Office Level 18, Faisaliah Tower King Fahed Highway, Olayah District, KSA Tel : + 966 1490 3829 Fax : +966 1490 3999 E-mail: ksa@wavelinemedia.com Saudi Arabia Office Egypt 22nd Floor, Nile City Towers (North) Cornich El Nile, Cairo, Egypt Tel: +202-24618571 Fax: +202-24618501 E-mail: info@wavelinemedia.com

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