Presspasses and Their Uses
The term presspass evokes an image of crusty old reporters lined up
to get into a building or ...
on face value. Large event organizers
have media relation departments that
can sort out the legitimate press
organization ...
of 2

Presspasses and Their Uses

The term presspass evokes an image of crusty old reporters lined up to get into a building or event with little buttons on their lapels being flipped at the door keeper with no challenges. Now that clearly would not happen if it ever did. Now it’s more likely the name is more for marketing and not really related to the press at all.
Published on: Mar 4, 2016
Published in: Career      
Source: www.slideshare.net


Transcripts - Presspasses and Their Uses

  • 1. Presspasses and Their Uses The term presspass evokes an image of crusty old reporters lined up to get into a building or event with little buttons on their lapels being flipped at the door keeper with no challenges. Now that clearly would not happen if it ever did. Now it’s more likely the name is more for marketing and not really related to the press at all. A presspass is a form of identification carried by reporters, journalists, cameramen, photographers, and other crew members for media outlets to give easier access to events, or non public areas or even crime scenes. There are several organizations that issue passes to their members, usually for a fee, although mostly they only identify the bearer is employed in the media. Police organizations in some places issue their own passes but those passes are still restricted when it comes to an ongoing investigation. The presspass usually carries no legal authority but assists organizers in handling press requests or logistics. Many venues and events have specific credentials for press and other participants needing special access. Reporters often require special access to government buildings, such as court rooms, meeting rooms, council chambers, or offices. Reporters who work specific beats will probably have relationships with certain officials who make the carrying of identifications or so called press passes unnecessary. A news truck with television logos and satellite dishes probably do more for identifying a member of the press than any small card. With easy access to digital photography and software, anyone can create a realistic looking presscard so they do not carry the prestige they may have once carried. People, who might fake one, might do so to attend a closed event or a major sporting event or meet famous people. Security could be easily breached if these cards were accepted
  • 2. on face value. Large event organizers have media relation departments that can sort out the legitimate press organization from the fakes. They issue their own credentials once they are satisfied of the qualifications and need. Another use of the presspass is for marketing. Many discount cards are named presspass or similar names to give a customer a feeling of special treatment. Press discount cards might be associated with a news organization such as newspapers issuing discount cards to their subscribers. The cards would be used for discounts at some of the newspapers advertisers like restaurants, hotels, department stores, spas and gyms. Clearly any organization, merchant or store can call their discount card a presscard or maybe a VIP card but the purpose is the same. The intent is to make their customer feel valued and to give them some return for their loyalty. Although the concept of the presspass is the same as it was decades ago, it no longer has the cachet it once had. It might have been more Hollywood than reality, but the reporter with a pass clipped to their lapel or hat was an image burned into the minds of moviegoers. Lines of reporters entering the sporting event or the police station merely being identified by the little badge or button probably never existed. There have always been security concerns and concerns about people trying to sneak into events, but today nothing can be taken for granted. It is very doubtful any organization would accept a presspass as the only requirement for entry. Most likely more official identification if not a clearance would be demanded. To get detailed information, visit: http://www.ia-pp.com

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