Presspasses and Their Uses
The term presspass evokes an image of crusty old reporters lined up to get into a building or event with little buttons on their lapels being flipped at the door keeper with no challenges. Now that clearly would not happen if it ever did. Now it’s more likely the name is more for marketing and not really related to the press at all.
Published on: Mar 4, 2016
Transcripts - Presspasses and Their Uses
Presspasses and Their Uses
The term presspass evokes an image of crusty old reporters lined up
to get into a building or event with little buttons on their lapels being
flipped at the door keeper with no challenges. Now that clearly would
not happen if it ever did. Now it’s more likely the name is more for
marketing and not really related to the press at all.
A presspass is a form of identification carried by reporters, journalists,
cameramen, photographers, and other crew members for media
outlets to give easier access to events, or non public areas or even
crime scenes. There are several organizations that issue passes to
their members, usually for a fee, although mostly they only identify
the bearer is employed in the media. Police organizations in some
places issue their own passes but those passes are still restricted when
it comes to an ongoing investigation. The presspass usually carries no
legal authority but assists organizers in handling press requests or
logistics. Many venues and events have specific credentials for press
and other participants needing special access.
Reporters often require special access to government buildings, such
as court rooms, meeting rooms, council chambers, or offices.
Reporters who work specific beats will probably have relationships with
certain officials who make the carrying of identifications or so called
press passes unnecessary. A news truck with television logos and
satellite dishes probably do more for identifying a member of the press
than any small card.
With easy access to digital photography and software, anyone can
create a realistic looking presscard so they do not carry the prestige
they may have once carried. People, who might fake one, might do so
to attend a closed event or a major sporting event or meet famous
people. Security could be easily breached if these cards were accepted
on face value. Large event organizers
have media relation departments that
can sort out the legitimate press
organization from the fakes. They issue
their own credentials once they are
satisfied of the qualifications and need.
Another use of the presspass is for
marketing. Many discount cards are
named presspass or similar names to
give a customer a feeling of special
treatment. Press discount cards might
be associated with a news organization
such as newspapers issuing discount cards to their subscribers. The
cards would be used for discounts at some of the newspapers
advertisers like restaurants, hotels, department stores, spas and
gyms. Clearly any organization, merchant or store can call their
discount card a presscard or maybe a VIP card but the purpose is the
same. The intent is to make their customer feel valued and to give
them some return for their loyalty.
Although the concept of the presspass is the same as it was decades
ago, it no longer has the cachet it once had. It might have been more
Hollywood than reality, but the reporter with a pass clipped to their
lapel or hat was an image burned into the minds of moviegoers. Lines
of reporters entering the sporting event or the police station merely
being identified by the little badge or button probably never existed.
There have always been security concerns and concerns about people
trying to sneak into events, but today nothing can be taken for
granted. It is very doubtful any organization would accept a presspass
as the only requirement for entry. Most likely more official
identification if not a clearance would be demanded.
To get detailed information, visit: http://www.ia-pp.com