Press Release Digital Athlete 19 January 2016
Published on: Mar 4, 2016
Transcripts - Press Release Digital Athlete 19 January 2016
VENTURE CAPITAL FUND LAUNCHES TO BOOST
ONLINE MARKETING FOR COMPANIES
An Australian first makes it easy for CEO’s to boost their online
sales with “Influencer” marketing
19 January 2016 9:00 am
Strategic Consulting upstart Digital Athlete, which specialises in Influencer Marketing has bolted out of the
blocks in 2016 launching a Venture Capital Fund to enable companies to boost their online sales.
The Venture Capital Fund is a joint venture and will support and/or fund 'online sales' pilot campaigns for
For forward thinking CEO’s believing online sales potential is high, it means that barriers to success
(monetisation) such as timing, opportunity cost, investment and risk can be mitigated with this fund in play.
Never seen in Australia, this unique approach of taking “skin in the game” with their clients, will see Digital
Athlete and the Venture Capital Fund, put their money where their mouth is!
Digital Athlete CEO, Sandra Pigram states “Influencer marketing whilst gaining huge traction in the USA, has
lagged behind in Asia. Mostly because advertising agencies do not know how to harness powerful digital assets
of the Influencers or Celebrities to effectively run their campaigns. It’s a complex solution, not a creative one.
Experience shows that up to 15 times ROI can be achieved if managed by an experienced specialist team”.
“Recently, Estee Lauder used Kendell Jenner to become their online Influencer across Instagram. Both Estee
Lauder and Kendell Jenner launched the same campaign simultaneously. Kendell Jenner boosted performance
by 65 times that of Estee Lauder.
Today CEOS with almost any product, any size, has access to a number of influencer choices. This fuels the
potential to scale exponentially, online. Many of the traditional advertising barriers are gone" reports Ms
Influencer marketing will soon surpass TV as the most effective advertising enabler giving weight to statistics
that 88% of consumers do not believe the communications from Brands.
The Digital Athlete Team identified a key hold back for CEOS from investing further in online programmes, is
Rightly so, most CEOS are experts in building products, managing supply chain and employing traditional sales
and marketing channels. It's their core. A hefty upfront outlay in order to contract a “digital influencer” or
celebrity, pay digital media costs, in a digital buying environment is non-core. This Digital Athlete approach
smooths the impact away from upfront fees, and matches growth goals and objectives inline for both the
Brand and the Celebrity or Influencer.
Digital Athlete’s uniqueness stems from their ability to align traditional business strategy with online sales and
Their influencer management team are experts at identification, on-boarding and the commercialisation of
long term relationships, and as such back themselves to offset investment risk.
Companies wishing to challenge their competitors’ positions in the online marketspace, and are interested in
understanding the Venture Capital Fund opportunities should contact Digital Athlete for more information.
“For us the challenge is identifying companies that have seriously high potential for online sales. Our fund
grows with success. In turn CEOS seem to appreciate an honest and strategic business conversation with
regard to online monetisation potential", comments Ms Pigram.
For more information contact,
Sandra Pigram - CEO
Digital Athlete Pty Ltd
ph: 0401 500 105