Nairn’s Oatcakes Ltd
Business &
Management
Challenges
SOE08101 - 2016 Group Presentation
Team: Sarah-Jane Treacy, Elodie R...
Presentation Outline
Nairn’s Oatcakes Ltd
• Background
• Locations
• Products
• Market Analysis
Background
1896 a couple John and Sarah Nairn opened a village bakery in Strathaven, Lanarkshire.
Sarah’s idea for the bak...
Location
Production Plant 1
Nairn’s Oatcakes Limited
90 Peffermill Road
Edinburgh
EH16 5UU
Production Plant 2
Under Constr...
Products
Organic
Gluten Free
Markets
Main market is the UK
7 Key Customers
International markets
USA, S. Africa and Cyprus
Market Analysis
Risk & Root Model
PESTEL Analysis
Political Economic Social
Technological Environmental Legal
5 Forces
SWOT
Strengths
Nairn's values, history, mission and
commitment to health and community
* Strong experience in the industry...
Opportunities
* Government support of healthy
products
* Customers are more health
conscious
* Growth in gluten free aware...
Value Chain
Financial Performance
-
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
2007 2008 2009 2010 2011 2012 201...
Business Growth
Simmers Ltd
2005 Nairn's Oatcake Ltd
2008 £5 Million investment in
new production line & start of
R&D deve...
Other Business Challenges
• Key customers
• Only one Supplier of oats
• Competition from similar products
• Entry market f...
Business Leaders
Currently there are four senior managers at Nairn's all of which
were part of the buyout from United Bisc...
Thanks for your attention
If you have any questions please feel free to email the team
Sarah-Jane
Treacy
Elodie Ripoll
Rik...
VIDEO
Video can be viewed HERE: https://youtu.be/9QK7v0pCnhk
After a trip to the factory in Edinburgh the team had more of...
Bibliography
Image References
http://thiscornerofthewoods.com/2013/05/
http://www.express.co.uk/news/uk/426779/British-eco...
Bibliography
luten Free Reference:
USA - Food & Drug Agency (FDA)
http://www.fda.gov/ForConsumers/ConsumerUpdates/ucm36306...
Bibliography
PESTEL REFERENCE:
https://www.hwb-accountants.com/news/news-bulletins/2015/07/13/tax-changes-announced-in-the...
Bibliography
https://www.food.gov.uk/enforcement/regulation/foodstandardsact
http://www.foodstandards.gov.au/code/userguid...
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Nairn’s ppt presentation Recording

Nairns oatcakes presentation
Published on: Mar 3, 2016
Published in: Business      
Source: www.slideshare.net


Transcripts - Nairn’s ppt presentation Recording

  • 1. Nairn’s Oatcakes Ltd Business & Management Challenges SOE08101 - 2016 Group Presentation Team: Sarah-Jane Treacy, Elodie Ripoll, Rikki McAdam, Renata Krol, Sandra Wilson
  • 2. Presentation Outline Nairn’s Oatcakes Ltd • Background • Locations • Products • Market Analysis
  • 3. Background 1896 a couple John and Sarah Nairn opened a village bakery in Strathaven, Lanarkshire. Sarah’s idea for the bakery was to have oatcakes in the bakery exactly like they had been baked in her own kitchen In 1996, the business was bought out from United Biscuits by current Nairn’s chairman Mark Laing and three co-directors Today Nairn’s are the market leaders in the UK for oatcakes and gluten free oatmeal products “Our aim is to make simple, natural, wholesome food that tastes great” – Nairn’s
  • 4. Location Production Plant 1 Nairn’s Oatcakes Limited 90 Peffermill Road Edinburgh EH16 5UU Production Plant 2 Under Construction Edinburgh
  • 5. Products Organic Gluten Free
  • 6. Markets Main market is the UK 7 Key Customers International markets USA, S. Africa and Cyprus
  • 7. Market Analysis
  • 8. Risk & Root Model
  • 9. PESTEL Analysis Political Economic Social Technological Environmental Legal
  • 10. 5 Forces
  • 11. SWOT Strengths Nairn's values, history, mission and commitment to health and community * Strong experience in the industry * Only producer of oat gluten-free products in the UK * Good relationship with the supplier * HR policies, very good and respectful approach to employees * Encourages a healthy lifestyle through their product ranges * Strong financial record Weaknesses * Reliance on one supplier of the core product * Requires agents for international exports. - e,g. M&S in Canada * Narrow customer base * Not having clear and strong plan how to deal and manage with strong demands Internal
  • 12. Opportunities * Government support of healthy products * Customers are more health conscious * Growth in gluten free awareness globally * Mainstream shops stocking gluten free products Threats * Potential competition in the gluten free market * Only as good as the agent Nairn's use * Difficulty in establishing market abroad , cultural differences, perception etc. *( Sustainability on foreign market problem) ExternalSWOT
  • 13. Value Chain
  • 14. Financial Performance - 5,000,000 10,000,000 15,000,000 20,000,000 25,000,000 30,000,000 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 £'s Year Profit & Loss Statment for 2007-2016 Turnover Operating Profit Profit for Financial Year
  • 15. Business Growth Simmers Ltd 2005 Nairn's Oatcake Ltd 2008 £5 Million investment in new production line & start of R&D development 2009 Introduced gluten free porridge 2010 Investment in packaging 2011 Gulten free oatcakes launched 2015 Fully automated packaging investment 2016 New production location and plant dedicated to gluten free products 0 5,000,000 10,000,000 15,000,000 20,000,000 25,000,000 30,000,000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Nairn's Oatcakes Ltd Financial Performance Simmers Nairn's Recession Nairn's Year £ "recession no serious threat to organic foods and drink" (Passport 2011)
  • 16. Other Business Challenges • Key customers • Only one Supplier of oats • Competition from similar products • Entry market failures • Staff skill audit
  • 17. Business Leaders Currently there are four senior managers at Nairn's all of which were part of the buyout from United Biscuits. Technical Director - Gavin Love Finance Manager - Ken McGarrity Sales & Marketing Director - John Holroyd Managing director - Mark Laing
  • 18. Thanks for your attention If you have any questions please feel free to email the team Sarah-Jane Treacy Elodie Ripoll Rikki McAdam Renata Krol Sandra Wilson
  • 19. VIDEO Video can be viewed HERE: https://youtu.be/9QK7v0pCnhk After a trip to the factory in Edinburgh the team had more of an insight about production, markets etc. Please enjoy the video of our visit
  • 20. Bibliography Image References http://thiscornerofthewoods.com/2013/05/ http://www.express.co.uk/news/uk/426779/British-economy-set-to-rocket-as-growth-expectation-doubles- for-2013 http://freelancefolder.com/four-new-social-networking-trends-for-freelancers-to-explore/ http://www.instamedia.com/technology/computers-revolutionised-manufacturing-process/ http://www.winslowtree.com/?p=38 http://www.tri-c.edu/administrative-departments/office-of-legal-services/legal-clinics.html http://www.prweek.com/article/1289580/nairns-oatcakes-appoints-ccd-uk-wide-pr-push http://www.nairns-oatcakes.com/ Video Music http://mp3tunes.cc/download?id=7rjbrqcQ5Sw
  • 21. Bibliography luten Free Reference: USA - Food & Drug Agency (FDA) http://www.fda.gov/ForConsumers/ConsumerUpdates/ucm363069.htm Canada – Health Canada http://www.hc-sc.gc.ca/fn-an/securit/allerg/cel-coe/gluten-position-eng.php UK – Government Foods Standards Agency https://www.food.gov.uk/business-industry/allergy-guide/gluten UK – FSA Food Hygiene https://www.food.gov.uk/business-industry/food-hygiene Australia & New Zealand – Government Food Standards (FSANZ) http://www.foodstandards.gov.au/code/userguide/Documents/Userguide_Nutrition%20Claims_PartB_March12.pdf
  • 22. Bibliography PESTEL REFERENCE: https://www.hwb-accountants.com/news/news-bulletins/2015/07/13/tax-changes-announced-in-the-summer-budget-2015/ https://www.gov.uk/guidance/importing-goods-from-outside-the-eu https://www.gov.uk/government/publications/exporting-to-france/exporting-to-france#tax-and-customs-considerations https://ig.ft.com/sites/numbers/economies/uk/ http://www.telegraph.co.uk/finance/economics/10537773/Britain-will-become-biggest-economy-in-Europe.html http://www.foodmanufacture.co.uk/Manufacturing/Scottish-biscuit-firm-boosts-capacity? utm_source=copyright&utm_medium=OnSite&utm_campaign=copyright http://www.qmu.ac.uk/marketing/press_releases/First-Scottish-Centre-for-Food-Development-and-Innovation-launches-at-QMU.htm http://www.ons.gov.uk/ons/rel/rdit2/internet-access---households-and-individuals/2015/stb-ia-2015.html http://www.portal.euromonitor.com.ezpoxy.napier.ac.uk/portal/analysis/tab (Passport) http://www.portal.euromonitor.com.ezpoxy.napier.ac.uk/portal/analysis/related (Passport) https://www.food.gov.uk/business-industry/allergy-guide/gluten
  • 23. Bibliography https://www.food.gov.uk/enforcement/regulation/foodstandardsact http://www.foodstandards.gov.au/code/userguide/Documents/Userguide_Nutrition%20Claims_PartB_March12.pdf http://ec.europa.eu/environment/industry/stationary/ied/legislation.htm http://www.nairns-oatcakes.com/about-us/environment/nairns-caring-environment#Reducing-Waste-To-Landfill http://www.theecologist.org/green_green_living/gardening/308454/know_your_oats_grow_your_own_grains.html http://www.soilassociation.org/news/newsstory/articleid/7805/organic-market-shows-improved-growth-amidst-tumbling- food-prices http://www.bbc.co.uk/news/magazine-33486177

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