NATIONAL FOOTBALL
LEAGUE CASE STUDY
By-
Megha Malviya
Rahul Bohra
Sanket Bhawarkar
NFL wrapped
most
watched
seasons in
2009
Rolapp –sr.
vice
president of
media
strategy and
digital
marketing
Potential alli...
Goal- NFL
to reach
$25 billion
revenue
by 2027
NFL
NETWORK/N
FL REDZONE-
owned
channels
America’s
game-football
2009-NFL
H...
2003
It aired- seasons games, past NFL, super
bowls and other NFL classics
Showed coaches, players and fans
Drafts
Launche...
AMERICAN FOOTBALL-NFL
32 clubs
American
football
conference
New England
patriots
New York jets
San Diego
chargers
Tennesse...
Problems  Determining a
strategic approach for
the wireless space
 What kind of
partnership to pursue
 Exclusive- one
w...
Inference
They promoted NFL to do 3 things
 NFL is media
company as much
as sports company
Adopt a new vision Set new dif...
Recommendation
Best decision would be to include a deal similar to that
of television broadcast made during the year 2011....
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National Football League (NFL) case Analysis

Case Analysis on the case study National Football League. Case Synopsis, Problems, Case Inference and Recommendation.
Published on: Mar 3, 2016
Published in: Marketing      Sports      News & Politics      
Source: www.slideshare.net


Transcripts - National Football League (NFL) case Analysis

  • 1. NATIONAL FOOTBALL LEAGUE CASE STUDY By- Megha Malviya Rahul Bohra Sanket Bhawarkar
  • 2. NFL wrapped most watched seasons in 2009 Rolapp –sr. vice president of media strategy and digital marketing Potential allies vying to replace carrier Sprint as the NFL’s official wireless partners NFL’s business model – television rights Media partners- CBS FOX, NBC, cable channel ESPN, DirecTV Case Synopsis
  • 3. Goal- NFL to reach $25 billion revenue by 2027 NFL NETWORK/N FL REDZONE- owned channels America’s game-football 2009-NFL High revenue, most watched sport on television Two ideas- three different strategies- one final decision
  • 4. 2003 It aired- seasons games, past NFL, super bowls and other NFL classics Showed coaches, players and fans Drafts Launched in over 11 million household 2006-35 million more household Disputes- Time Warne cable and Comcast 2009- 55 million households 2009 Sunday afternoons Viewers watching the channel could follow multiple games going on at the same time Additive consumption Premium product
  • 5. AMERICAN FOOTBALL-NFL 32 clubs American football conference New England patriots New York jets San Diego chargers Tennessee titans National football conference Dallas cowboys Green bay packers New Orleans saints New York giants
  • 6. Problems  Determining a strategic approach for the wireless space  What kind of partnership to pursue  Exclusive- one wireless carrier  Non exclusive- multiple wireless carrier  Wireless rights-with one or more television networks  How to present strategy at NFL’s owners meeting  Brian Rolapp  Roger Goodell  NFL PA  owners  Football fans  Broadcasters  Viewers Finding new wireless partner for digital media to deliver the best quality experience for the fans Emphasized value-  Integrity  Excellence  Community Team work  Innovation  Tradition
  • 7. Inference They promoted NFL to do 3 things  NFL is media company as much as sports company Adopt a new vision Set new different goals  Reach FARTHEST fan base through new digital platforms  Consider new digital products and social media  Set goal to increase NFL revenues through digital media venues Create new digital & broadcast partnerships  Watching football no longer confined to living room  NFL products are now at fans FINGER TIPS  Renegotiate for best digital wireless partnership (Sprint, Verizon, AT&T)
  • 8. Recommendation Best decision would be to include a deal similar to that of television broadcast made during the year 2011. Wireless deal that would form non-exclusive partnerships with multiple carriers Utilizing global markets with with new technology New mobile application

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