Using Social Media To Connect 2010 Texas Preservation Summit February 5, 2010
Benefits of Social Media <ul><li>It’s FREE! </li></ul><ul><li>Builds deeper relationships </li></ul><ul><li>Increases bran...
Colorado River Trail: What We’re Doing
Colorado River Trail Social Media <ul><li>Lack of brand awareness </li></ul><ul><li>Need to reach out to potential custome...
Colorado River Trail Social Media <ul><li>Increases in: </li></ul><ul><ul><li>Brand awareness </li></ul></ul><ul><ul><li>I...
Colorado River Trail Social Media <ul><li>Increase in fans, followers, & friends </li></ul><ul><li>Engagement </li></ul><u...
Include links to social media sites on your main website.
Use E-mail signature files as an opportunity to expand your social networks.
 
 
 
 
 
Preservation & Social Media Cool Ideas To Steal
South Carolina State Museum
 
Preservation Examples South Carolina State Museum
Preservation Examples South Carolina State Museum
Preservation Examples South Carolina State Museum
Preservation Examples South Carolina State Museum
Mount Vernon / George Washington
Preservation Examples Mount Vernon / George Washington
Preservation Examples Mount Vernon / George Washington
National Trust for Historic Preservation
Preservation Examples National Trust
Preservation Examples National Trust
A Couple of Others
Preservation Examples Gozaic
Preservation Examples Utah State Parks
What Do You Want To Talk About?
Possible Discussion Topics <ul><li>Barriers to using social media </li></ul><ul><li>What tools to use </li></ul><ul><li>Ho...
Questions? Sarah Page 1-800-776-5272, Ext. 3513 512-914-8873 (cell) [email_address] @ColoradoRiverTr
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Preservation Texas Social Media Roundtable Feb2010

Published on: Mar 4, 2016
Published in: Technology      Entertainment & Humor      Business      
Source: www.slideshare.net


Transcripts - Preservation Texas Social Media Roundtable Feb2010

  • 1. Using Social Media To Connect 2010 Texas Preservation Summit February 5, 2010
  • 2. Benefits of Social Media <ul><li>It’s FREE! </li></ul><ul><li>Builds deeper relationships </li></ul><ul><li>Increases brand awareness </li></ul><ul><li>Broadens your network </li></ul><ul><li>Helps SEO </li></ul><ul><li>Increases website traffic </li></ul><ul><li>Can help reach journalists/media </li></ul><ul><li>Empowers fans to be viral ambassadors for your brand </li></ul>Source: Social Media for Tourism Pros
  • 3. Colorado River Trail: What We’re Doing
  • 4. Colorado River Trail Social Media <ul><li>Lack of brand awareness </li></ul><ul><li>Need to reach out to potential customers in a non-traditional & cost-effective way </li></ul><ul><li>Utilize the Internet to capitalize on the way travelers search for information </li></ul><ul><li>Increase visitation to CRT communities and LCRA sites </li></ul><ul><li>Improve customer satisfaction/loyalty at LCRA sites </li></ul>Issues
  • 5. Colorado River Trail Social Media <ul><li>Increases in: </li></ul><ul><ul><li>Brand awareness </li></ul></ul><ul><ul><li>Influence </li></ul></ul><ul><ul><li>Credibility </li></ul></ul><ul><ul><li>Visitation </li></ul></ul>Desired Outcomes
  • 6. Colorado River Trail Social Media <ul><li>Increase in fans, followers, & friends </li></ul><ul><li>Engagement </li></ul><ul><ul><li>http://www.twitteranalyzer.com </li></ul></ul><ul><ul><li>Click-throughs on shared links </li></ul></ul><ul><ul><li>http://bit.ly </li></ul></ul><ul><li>Increase in awareness </li></ul><ul><li>Increase in visitation to CRT communities & LCRA sites </li></ul>Measurement
  • 7. Include links to social media sites on your main website.
  • 8. Use E-mail signature files as an opportunity to expand your social networks.
  • 14. Preservation & Social Media Cool Ideas To Steal
  • 15. South Carolina State Museum
  • 17. Preservation Examples South Carolina State Museum
  • 18. Preservation Examples South Carolina State Museum
  • 19. Preservation Examples South Carolina State Museum
  • 20. Preservation Examples South Carolina State Museum
  • 21. Mount Vernon / George Washington
  • 22. Preservation Examples Mount Vernon / George Washington
  • 23. Preservation Examples Mount Vernon / George Washington
  • 24. National Trust for Historic Preservation
  • 25. Preservation Examples National Trust
  • 26. Preservation Examples National Trust
  • 27. A Couple of Others
  • 28. Preservation Examples Gozaic
  • 29. Preservation Examples Utah State Parks
  • 30. What Do You Want To Talk About?
  • 31. Possible Discussion Topics <ul><li>Barriers to using social media </li></ul><ul><li>What tools to use </li></ul><ul><li>How to engage audiences </li></ul><ul><li>How to “listen” </li></ul><ul><li>How/what to measure </li></ul><ul><li>How to manage time </li></ul><ul><li>What if they say something bad? </li></ul><ul><li>Do we need a social media policy? </li></ul><ul><li>What else ….? </li></ul>
  • 32. Questions? Sarah Page 1-800-776-5272, Ext. 3513 512-914-8873 (cell) [email_address] @ColoradoRiverTr

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