Content is inspired from blogs of Mark Stiving.
Published on: Mar 4, 2016
Transcripts - Pricing 101
Pricing 101Things to consider
Pricing decision are specific to situations butfundamental pricing concepts applyFollowing four fundamentals should be considered:• Value: How do customers value your product• Segmentation: Different customers are willing to play different prices• Portfolio: Related products, services provide an opportunity for smart pricing• Market Dynamics: Changing customer perception, competition, innovation all impact pricing