Pricing 101Things to consider
Pricing decision are specific to situations butfundamental pricing concepts applyFollowing four fundamentals should be con...
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Pricing 101

Content is inspired from blogs of Mark Stiving.
Published on: Mar 4, 2016
Published in: Business      
Source: www.slideshare.net


Transcripts - Pricing 101

  • 1. Pricing 101Things to consider
  • 2. Pricing decision are specific to situations butfundamental pricing concepts applyFollowing four fundamentals should be considered:• Value: How do customers value your product• Segmentation: Different customers are willing to play different prices• Portfolio: Related products, services provide an opportunity for smart pricing• Market Dynamics: Changing customer perception, competition, innovation all impact pricing

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