[Preservation Tips & Tools] Fundamentals of Fundraising
One critical component of nearly any preservation project is funding. It enables you to hire craftsmen, build advocacy campaigns, purchase materials and equipment, and so much more. However, money won’t just fall into your lap -- so how do you get it? All research and polling around charitable or philanthropic behavior suggest one inescapable truth: People give because someone asked them. While that’s a strong place to start, there’s a little more to it, so this toolkit provides you with some fundamental steps for fundraising. If you can put these basics into practice, then you will increase your chances of turning an ask into financial support for your great preservation work. Read more Preservation Tips & Tools: http://blog.preservationnation.org/category/preservation-tips-tools/
Published on: Mar 4, 2016
Transcripts - [Preservation Tips & Tools] Fundamentals of Fundraising
Raise money to support what matters.
Fundraising isn’t about money -- it’s about your mission. When writing
to ask for money (whether it’s a fundraising letter or grant application),
highlight the work you’re doing to make a difference and tell your
donor how they’ll be a part of it.
People give to people.
People are behind the foundations, corporations, and government agencies
that you might appeal to for a grant or donation. Find out as much as possible
about prospective supporters to help you build meaningful and lasting
Be transparent to the community
and to those who are helping
support your work. Part of this
includes sharing results -- for
example, giving tours to show
your donors that their financial
support made a tangible
Start with a plan.
Before you can reach out to individuals and institutions, you need to have a
plan and a goal. Make a list of people and places you will ask for funding
and how much. Decide when you’ll write your letters and/or apply for grants;
you’ll likely need funding at different points along the way in your project.
Don’t forget, always read the guidelines for any grants you apply for.
Search beyond traditional sources of
Preservation Fund grants are a great place to start. But there are also
many other places to look -- private-sector philanthropies,
corporations and corporate foundations, family foundations, and
community trusts, to name a few. Get creative -- reach out on social
media, host a special fundraising event, think outside the box.
Grants.gov offers a
comprehensive list of federal
grant opportunities. The National
Park Service also administers a
range of grants. There are many
other sources to check out, such
as The Getty, Tourism Cares, and
the Foundation of the American
Institute for Conservation. Keep
looking and you’re sure to find
State funding resources:
Talk to someone in your state historic preservation office (SHPO).
Most states administer historic preservation grant or loan programs.
Local funding resources:
Reach out to your local historic preservation office. If your community
is a Certified Local Government, it’s eligible to apply for grants that
can help fund a variety of preservation projects. You can also look for
community foundations in your state.
Never give up.
Fundraising isn’t magic, nor is it an arcane science. If you can hold a
conversation with a friend, throw a party, write a letter, or draft a report, you
can raise money. It might not be easy or feel totally comfortable at first, but
remember that the more people you ask, the more support you’ll receive.
The National Trust for Historic Preservation works to save America’s
historic places. Preservation Tips & Tools helps others do the same
in their own communities.
For more information, visit blog.preservationnation.org.
Photos courtesy: Specious, Wikimedia; Susana
Raab; NWABR, Flickr; Duanebates, Wikimedia;
NPCA Photos, Flickr; Eli Pousson, Flickr;
EncMstr, Wikimedia; US Army Environmental
Command, Flickr; Maralei Bunn, Wikimedia;