Six Tips for
HOSTING A PRESERVATION-
THEMED HONK AND WAVE
Assemble Your Pit Crew
Have between four and six people working to attract attention and get the word
out. Take turns perf...
Find the Starting Line
You need a high-traffic area, but one where drivers will be able to
notice you. Both morning and ev...
Be a Showboat
Be as animated and passionate as
you can. The best way to engage with
folks is through your enthusiasm.
Flaunt Your Signage and Decals
Attract attention with banners that have a recognizable logo or photo,
a catchy slogan, or ...
Track Your
Performance
Have a goal for how many people
you’d like to engage with through
honks, gestures, or other respons...
Keep it Street
Legal
Hosting a honk and wave on
public property is usually
straightforward, but check your
local laws and ...
The National Trust for Historic Preservation works to save America’s
historic places. Preservation Tips & Tools helps othe...
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[Preservation Tips and Tools] How to Host a Preservation-Themed Honk and Wave

For weeks you’ve driven awareness for your preservation issue with contact calling parties, Instagram tours of historic sites, and video interviews with supporters. Now, the finish line is nearing. You want to shift into high gear and make one last push to get the word out. Why not host a honk and wave? The idea is simple enough. Find a busy thoroughfare, attract as much attention as you can, and display your issue. But there are always ways to fine tune the engine. Here are six tips that will help you put the pedal to the metal with your honk and wave event. http://blog.preservationnation.org
Published on: Mar 4, 2016
Published in: Marketing      
Source: www.slideshare.net


Transcripts - [Preservation Tips and Tools] How to Host a Preservation-Themed Honk and Wave

  • 1. Six Tips for HOSTING A PRESERVATION- THEMED HONK AND WAVE
  • 2. Assemble Your Pit Crew Have between four and six people working to attract attention and get the word out. Take turns performing tasks, and have someone on hand to run out for refreshments or snacks.
  • 3. Find the Starting Line You need a high-traffic area, but one where drivers will be able to notice you. Both morning and evening rush hour are good choices for your honk and wave, but keep in mind who your target audience is and where they’ll be headed at a given time.
  • 4. Be a Showboat Be as animated and passionate as you can. The best way to engage with folks is through your enthusiasm.
  • 5. Flaunt Your Signage and Decals Attract attention with banners that have a recognizable logo or photo, a catchy slogan, or a simple message.
  • 6. Track Your Performance Have a goal for how many people you’d like to engage with through honks, gestures, or other responses, and use that goal as motivation. In addition, by keeping track of your progress, you’ll be able to determine what sites and times are most effective for future events.
  • 7. Keep it Street Legal Hosting a honk and wave on public property is usually straightforward, but check your local laws and regulations to be sure.
  • 8. The National Trust for Historic Preservation works to save America’s historic places. Preservation Tips & Tools helps others do the same in their own communities. For more information, visit blog.preservationnation.org. Photos courtesy: Pg.1-5, 7: David Weible; Pg. 6: Flickr user Steve Rhodes.

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