Presenting
LuxuryProducts
Online
Thedigitizationofretailspacesandomni-channel
strategiesarecreatingnewnotionsofhowexperien...
of 1

Presenting Luxury Products Online

Your product is the centre of attention and the online expectations of affluent customers is fast rising. In this Infographic Orbitrey outlines a few tips to consider as part of your digital image strategy that can greatly improve your customers browsing experience.
Published on: Mar 4, 2016
Published in: Marketing      
Source: www.slideshare.net


Transcripts - Presenting Luxury Products Online

  • 1. Presenting LuxuryProducts Online Thedigitizationofretailspacesandomni-channel strategiesarecreatingnewnotionsofhowexperience, andproductinteract. 3outof4 luxuryshopperscarry adigitaldevice A NEW GENERATION OF LUXURYGOODSSHOPPERS HASEMERGED areusingtheinternet forshoppingrelated activities Luxuryproductshaveaspecialaura,andaluxurybrand's webpresencehastotryhardtoreplicatethisexperience online.Thebestplacetodothis......theproduct-levelpages ofyouronlineboutique.Hereare6considerations: I.PRODUCTIMAGES qualityimages 75% alternativeviews zoom 66% 61% Whensurveyed,75% ofconsumersrespondedthatthequality ofproductimages was the mostimportantfeature when shoppingonline,66% wantedalternative,multi-angleviews and61% expecttohavetheabilitytozoom inontheproduct. II.COMPONENTSOFQUALITYIMAGES Withtheintroductionofretinascreensyourimagesshouldtake fulladvantageofthistoenhancethecustomerviewingexperience HIGHRESOLUTION CORRECTLIGHTING LEVELOFDETAILOPTIMISEDFORMOBILE MULTIPLEANGLES III.SHOWCASEPRODUCTFEATURES Online,imagesareallyourcustomershavetointeractwithso theyareprobablythesinglemostimportantdesignaspectof yourwebsite. DETAILTHE CRAFTMANSHIP, MATERIALAND PRODUCTQUALITY MULTIPLE DIFFERENT VIEWS DISPLAYFRONT&BACK SHOW WHAT’S ONTHE INSIDE ...becauseluxurycustomers stilldemandahigh-touch boutiqueexperiencewhen they’reonline IV.CREATE360°VIEWS... V.MOBILEEXPERIENCE Mobileoptimisationisquickly becoming ubiquitous among luxurybrands.Andwhilsttwo thirds now maintain mobile propertiesquiteoftentheproduct imageexperiencestill failsto makethecutonmobiledevices. 2014n=80 MobileLuxuryWebExperience:Features&FunctionalityTest Touch&Swipe Support Swipe-able ProductGalleries Optimised Drop-downMenus Optimisedforboth Landscape&Portrait mode Galleriesadaptto OrientationChange (FluidGrid) VI.THERESULTOFGOODVISUALS AEuropeansurveycarriedouton137e-tailersapplying visualstrategiesthatgobeyond2-dimensionalproduct imagesrevealed: 54% increasedthesalesof theconcerendproduct 53% measuredanincreaseofthetimespent ontheirproductwebpages 38% benefitedfromadecrease inthenumberofproducts returned 24% measuredanincreaseofmorethan10% ofthenumberofpagesviewed www.orbitrey.com ONE OF THE MAIN THINGS THAT SEPERATES IN-STORE AND ONLINERETAILISTHEWAYOFEXPERIENCINGTHEPRODUCT. IMAGE IS EVERYTHING AND ADDING A LAYER OF DIGITAL RICHNESS TO YOUR CUSTOMER’S BROWSING EXPERIENCE CAPTURES THE ESSENCE OF THE PRODUCT IN A WAY THAT APPEALSTOTODAY’SLUXURYONLINESHOPPER.

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