1© mod21 & Greenfinder 2015
REPORT 2015
Contents
Electric bikes are enjoying an ongoing boom in many European countries.
Customer acceptance, demand and also the ...
• Where does Europe stand in a worldwide context?
• What will unit sales figures be in Europe in 2020?
• Which countries h...
Module B analyses e-bike models, their specification and features:
• Specification and features are broken down for analys...
Module C is dedicated to examining e-bike manufacturers and suppliers:
• How is the value added chain structured? What sig...
Module D takes a closer look at e-bike drive systems and components:
• How has the relative popularity of different drive ...
Module E details the search behaviour of potential e-bike buyers:
• Which search criteria are most frequently entered by u...
Module A: E-bike sales figures – market size and prognosis
1. Market size and prognosis – global and European developments...
4. Weight
a. Weight – all electric bikes p. B-21
b. Weight – S-class p. B-22
c. Weight – trekking, city, MTB, compact p. B...
9. Brakes
a. Brake type – all electric bikes, and S-class p. B-42
c. Models with regenerative braking – all electric bikes...
4. E-bike suppliers and manufacturers – brief profiles (organisation, key figures, market position, portfolio, special fea...
Module D: E-bike drive systems and components
1. Drive systems
a. Pros and cons of different drive system concepts p. D-8
...
b. In-house developments from e-bike suppliers p. D-29
c. Innovative drive concepts p. D-30
d. Chinese drive manufacturers...
Module E: Search behaviour of potential e-bike buyers in Germany
1. Top criteria for e-bike searches (greenfinder.de)
a. O...
Module A: E-bike sales figures – market size and prognosis
Fig.: A-1: E-bikes sales in Europe 2011-2014 p. A-5
Fig.: A-2: ...
Fig.: B-21: Weight – MTB p. B-23
Fig.: B-22: Weight – Compact p. B-23
Fig.: B-23: Motor position – All bikes * p. B-26
Fig...
Fig.: B-47: Battery charge time in hours from empty – All bikes * p. B-39
Fig.: B-48: Gearing system type – All bikes * p....
Module D: E-bike drive systems and components
Fig.: D-1: Motor position – All bikes * p. D-9
Fig.: D-2: Motor position – S...
Fig.: D-25: Battery position – Compact * p. D-37
Fig.: D-26: Models with/without integrated batteries * p. D-38
Fig.: D-27...
Appendix

About the report's compilers
20
Report author: mod21
mod21 OHG is an independent marketing intelligence provider...
Appendix

Contact details
21
mod21 - marketing intelligence on demand
mod21 OHG
Franz-Knauff-Straße 2-4
69115 Heidelberg, ...
Order form (also by fax to +49 6221 1874201)

22© mod21 & Greenfinder 2015
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Preview - E-Bikes in Europe 2015

Following their first report on the supply side of the market in Germany, around a year and a half ago, mod21 and Greenfinder have now turned their attention to the whole of Europe, flagging up market developments, and revealing changes in market structure and model characteristics in distinct user categories such as city, trekking and mountain bikes. This market report is modular in its format, so it offers you the opportunity to gain information selectively, subject by subject.
Published on: Mar 4, 2016
Published in: Automotive      
Source: www.slideshare.net


Transcripts - Preview - E-Bikes in Europe 2015

  • 1. 1© mod21 & Greenfinder 2015 REPORT 2015
  • 2. Contents Electric bikes are enjoying an ongoing boom in many European countries. Customer acceptance, demand and also the range on offer are all rising. New, younger purchaser groups are discovering e-bikes, and in sporting and leisure contexts too. E-bikes now account for a significant proportion of turnover for major cycle manufacturers. Suppliers who develop components are either already working on their second or third product generations, or they're close to that stage. Following their first report on the supply side of the market in Germany, around a year and a half ago, mod21 and Greenfinder have now turned their attention to the whole of Europe, flagging up market developments, and revealing changes in market structure and model characteristics in distinct user categories such as city, trekking and mountain bikes. This market report is modular in its format, so it offers you the opportunity to gain information selectively, subject by subject. 2 E-bikes in Europe
 The Big E-Bike Report, from mod21 and Greenfinder © mod21 & Greenfinder 2015 Who will find this study useful? This report will assist actors in the e-bike market such as: • manufacturers of electric bikes • component manufacturers • infrastructure providers as an informational basis for strategic market positioning, or for evaluation of the market and competitive landscape. Companies and organisations wishing to gain insight into this booming market will also benefit from this aggregated summary of the e-bike market. This analysis brings transparency amid the multitude of e-bike models, so it is also directed to vehicle manufacturers and dealers, to energy suppliers, to consultancies, to cities and municipalities, to tourism service providers, to companies with employee transport fleets, etc.
  • 3. • Where does Europe stand in a worldwide context? • What will unit sales figures be in Europe in 2020? • Which countries have developed most, and how? • Where is there still potential? • Which are the top growth markets going forwards? 3 Module A - Preview
 Demand in Europe © mod21 & Greenfinder 2015 Content: 10 pages - module price: 200 Euro Order this module, or the full report, at ebike-studie.de !
  • 4. Module B analyses e-bike models, their specification and features: • Specification and features are broken down for analysis into eight user categories (city, trekking, MTB, compact, cargo, sport, lifestyle and special), as well as for e-bikes overall and for S-class models only. • For e-bikes overall, and in the separate user categories, comparisons of e-bike models from model year 2012/2013 with those from model year 2014/2015 reveal the development of e-bikes in Europe. • Also, what's been going on when it comes to frame types, weight, drive system concepts, range, batteries, transmissions, brakes and suspension? • What trends can be identified for the future with regard to particular user categories? 4 Module B - Preview
 Specification and features © mod21 & Greenfinder 2015 46 pages - module price 960 Euro
  • 5. Module C is dedicated to examining e-bike manufacturers and suppliers: • How is the value added chain structured? What significance do contract manufacturers in Asia have for the European market? • Who are the top 5 key players in Europe? How are they structured? What are their market positions and strategies? • Which suppliers are particularly worth watching in Europe? • What are the major international manufacturers doing? Which smaller suppliers are following an innovative approach? Who are the active players in the cargo and compact e-bike sectors? • What happened in 2014 and 2015 on the supply side of the industry? 5 Module C - Preview
 Manufacturers and suppliers of e-bikes © mod21 & Greenfinder 2015 51 pages - module price 960 Euro
  • 6. Module D takes a closer look at e-bike drive systems and components: • How has the relative popularity of different drive system concepts developed? Which suppliers are out in front for each drive concept? • Who are the top 10 motor manufacturers and how are they positioned? Which other players offer motors and innovative drive systems? • Which batteries are fitted to e-bike models? Which manufacturers dominate the market for e-bike batteries? • Who supplies other electronic components, such as displays or sensors? • What trends and developments can be expected in the drive system and component markets? 6 Module D - Preview
 E-bike drive systems and components © mod21 & Greenfinder 2015 50 pages - module price 960 Euro
  • 7. Module E details the search behaviour of potential e-bike buyers: • Which search criteria are most frequently entered by users on the greenfinder.de comparison platform? • This module includes top lists and graphics for the most searched-for brands, user categories, frame types, motor positions, transmission type and also maximum weight, maximum price and minimum range. It also provides top lists of the most- clicked models and dealers. 7 Module E - Preview
 Search behaviour of potential e-bike buyers © mod21 & Greenfinder 2015 14 pages - module price 280 Euro Order this module, or the full report, at ebike-studie.de !
  • 8. Module A: E-bike sales figures – market size and prognosis 1. Market size and prognosis – global and European developments a. Global sales figures and prognoses p. A-4 b. Sales figures and prognoses in Europe p. A-5 2. Market volumes and potential in Europe a. Top 5 countries by e-bike unit sales in Europe p. A-6 b. Top 5 countries by e-bike proportion of total cycle output p. A-7 c. Top 5 countries by e-bikes sales per head of population p. A-8 3. Prognoses for market development a. Prognoses for the top e-bike markets in Europe p. A-9 b. Prognoses for markets with high growth potential p. A-10 Module B: E-bike models – specification and features 1. User categories a. Definition of user categories p. B-9 b. Proportions of the e-bike market by user category p. B-10 c. Proportions of user categories for speed pedelecs (S-class) p. B-11 d. Trends – current and future p. B-12 2. Frame types a. Frame types – all electric bikes, and S-class only p. B-13 b. Frame types – trekking, city, MTB, compact p. B-14 3. Retail prices a. Retail prices – all electric bikes p. B-15 b. Retail prices – S-class p. B-16 c. Retail prices – trekking, city, MTB, compact p. B-17 d. Retail prices: overview – all user categories p. B-18 e. Price levels by brand p. B-19 f. Top 5 cheapest/most expensive pedelecs (city/trekking, MTB, compact) and S-class e-bikes p. B-20 8 E-bikes in Europe - Contents The Big E-Bike Report 2015 © mod21 & Greenfinder 2015
  • 9. 4. Weight a. Weight – all electric bikes p. B-21 b. Weight – S-class p. B-22 c. Weight – trekking, city, MTB, compact p. B-23 d. Weight: overview – all user categories p. B-24 e. Top 5 lightest/heaviest pedelecs (city/trekking, MTB, compact) and S-class e-bikes p. B-25 5. Drive systems a. Motor position – all electric bikes and S-class * p. B-26 b. Motor position – trekking, city, MTB, compact * p. B-27 c. Start assist – all electric bikes and S-class * p. B-28 d. Start assist – all user categories * p. B-29 6. Range a. Range – all electric bikes p. B-30 b. Range – S-class p. B-31 c. Range – trekking, city, MTB, compact p. B-32 d. Range: overview – all user categories p. B-33 e. Top 5 pedelecs (city/trekking, MTB, compact) and S-class e-bikes with longest/shortest range p. B-34 7. Battery a. Battery capacity – all electric bikes and S-class * p. B-35 b. Battery position – all electric bikes and S-class * p. B-36 c. Battery position – trekking, city, MTB, compact * p. B-37 d. Integrated batteries – all electric bikes * p. B-38 e. Battery charge times – all electric bikes * p. B-39 8. Gearing systems a. Gearing system types – all electric bikes and S-class p. B-40 b. Gearing system types – trekking, city, MTB, compact * p. B-41 9 E-bikes in Europe - Contents The Big E-Bike Report 2015 © mod21 & Greenfinder 2015 * Chart/page also features in Module D – duplication is because the report can be ordered as separate modules.
  • 10. 9. Brakes a. Brake type – all electric bikes, and S-class p. B-42 c. Models with regenerative braking – all electric bikes, and S-class p. B-43 d. Models with regenerative braking – all user categories p. B-44 10. Suspension a. Models with suspension – all electric bikes, and S-class p. B-45 b. Models with suspension – all user categories p. B-46 Module C: Manufacturers and suppliers of e-bikes in Europe 1. Production of electric bikes a. Production structure of European e-bike manufacturers (1/2) p. C-6 b. Production structure of European e-bike manufacturers (2/2) p. C-7 c. The value added chain p. C-8 d. Production figures for electric bikes in Europe p. C-9 e. Manufacturers in Asia – significance for the European market p. C-10 f. Overview: Asian ODMs and OEMs – white label suppliers for Europe p. C-11 g. Overview: Asian ODMs and OEMs with their own brands in Europe p. C-12 2. Market structure – e-bike suppliers and brand landscape a. Model variety – brands and suppliers p. C-13 b. Brand and marketing strategies – key players with multi-brand strategies p. C-14 c. Market shares of e-bike manufacturers p. C-15 3. E-bike suppliers and manufacturers – detail profiles of top 5 (organisation, finances, portfolio, history, e-bikes sales, value added, special features, market positioning, presence in Europe, strategy, innovations) a. Company A p. C-16 b. Company B p. C-19 c. Company C p. C-22 d. Company D p. C-25 e. Company E p. C-28 10 E-bikes in Europe - Contents The Big E-Bike Report 2015 © mod21 & Greenfinder 2015
  • 11. 4. E-bike suppliers and manufacturers – brief profiles (organisation, key figures, market position, portfolio, special features, innovations) a. Company E p. C-31 b. Company F p. C-32 c. Company G p. C-33 d. Company H p. C-34 e. Company I p. C-35 f. Company J p. C-36 g. Company K p. C-37 5. E-bike suppliers and manufacturers - overviews a. International cycle manufacturers in Europe p. C-38 b. Further manufacturers in focus, and national brands p. C-40 c. “Pure electric” suppliers focusing on e-bikes p. C-42 d. “Small but perfectly formed” – innovative approaches and specialists p. C-44 e. “Foldable and transportable” – focus on compact e-bikes p. C-46 f. “Spacious and stable” – focus on cargo e-bikes p. C-47 g. “Personalised and special” – focus on custom/special e-bikes p. C-48 6. E-bike suppliers and manufacturers - developments a. The market in motion (1st half 2015) p. C-49 b. The market in motion (2nd half 2014) p. C-50 c. The market in motion (1st half 2014) p. C-51 11 E-bikes in Europe - Contents The Big E-Bike Report 2015 © mod21 & Greenfinder 2015
  • 12. Module D: E-bike drive systems and components 1. Drive systems a. Pros and cons of different drive system concepts p. D-8 b. Motor position – all electric bikes, and S-class * p. D-9 c. Motor position – trekking, city, MTB, compact * p. D-10 d. Start assist – all electric bikes, and S-class * p. D-11 e. Start assist – all user categories * p. D-12 2. Drive system manufacturers a. Presence of motor manufacturers in e-bike models – all models p. D-13 b. Presence of motor manufacturers in e-bike models – S-class p. D-14 c. Mid motors - market share / presence of motor manufacturers p. D-15 d. Rear motors - market share / presence of motor manufacturers p. D-16 e. Front motors - market share / presence of motor manufacturers p. D-17 3. Drive system manufacturers – top 10 profiles (organisation, key figures, history, innovations, portfolio, market impact) a. Company A p. D-18 b. Company B p. D-19 c. Company C p. D-20 d. Company D p. D-21 e. Company E p. D-22 f. Company F p. D-23 g. Company G p. D-24 h. Company H p. D-25 i. Company I p. D-26 j. Company J p. D-27 4. Other drive system manufacturers - overview a. Classics and well known names p. D-28 12 E-bikes in Europe - Contents The Big E-Bike Report 2015 © mod21 & Greenfinder 2015 * Chart/page also features in Module B – duplication is because the report can be ordered as separate modules.
  • 13. b. In-house developments from e-bike suppliers p. D-29 c. Innovative drive concepts p. D-30 d. Chinese drive manufacturers in Europe! p. D-31 5. Batteries a. Cell chemistry p. D-32 b. Battery capacity – all electric bikes, and S-class * p. D-33 c. Nominal voltage p. D-34 d. Charge time * p. D-35 e. Battery position – all electric bikes, and S-class * p. D-36 f. Battery position – trekking, city, MTB, compact * p. D-37 g. Integrated batteries * p. D-38 6. Battery manufacturers a. Battery manufacturers p. D-39 b. Major suppliers from China – overview p. D-40 c. Suppliers from Japan and Korea p. D-42 d. Suppliers from Europa and USA p. D-43 7. Gearing systems a. Gearing system types – all electric bikes, and S-class * p. D-44 b. Gearing system types – trekking, city, MTB, compact * p. D-45 c. Market share / presence of gearing system manufacturers p. D-46 8. Manufacturers of other e-bike components – overview a. Displays, sensors, controllers, cables etc. p. D-47 9. Trends and developments a. The drive system and component markets in motion (2014 and 1st half 2015) p. D-48 b. Current and future themes p. D-50 13 E-bikes in Europe - Contents The Big E-Bike Report 2015 © mod21 & Greenfinder 2015 * Chart/page also features in Module B – duplication is because the report can be ordered as separate modules.
  • 14. Module E: Search behaviour of potential e-bike buyers in Germany 1. Top criteria for e-bike searches (greenfinder.de) a. Overview p. E-4 b. Most searched-for frame types p. E-5 c. Most searched-for user categories compared to models on offer p. E-6 d. Search queries by maximum price p. E-7 e. Search queries by drive system concept p. E-8 f. Search queries by maximum weight p. E-9 g. Search queries by minimum range p. E-10 h. Search queries by gearing system type p. E-11 3. Top 30 lists (greenfinder.de) a. Most searched-for brands (top 30) p. E-12 b. Most searched-for e-bike models (top 30) p. E-13 c. Most searched-for dealers (top 30) p. E-14 Appendix 1. Objectives of this report and about the authors p. F-3 2. Liability exclusion, usage rights and image credits p. F-5 3. Explanatory notes and supplementary details for this report a. Analysis methodology p. F-6 b. Brands in the Greenfinder database p. F-7 c. Definition of an e-bike p. F-8 d. E-bike parts and systems p. F-9 e. User categories, S-class and frame types p. F-10 f. Retail prices and weight p. F-11 g. Range p. F-12 h. Drive systems p. F-13 i. Batteries p. F-14 j. Battery types by cell chemistry p. F-15 14 E-bikes in Europe - Contents The Big E-Bike Report 2015 © mod21 & Greenfinder 2015
  • 15. Module A: E-bike sales figures – market size and prognosis Fig.: A-1: E-bikes sales in Europe 2011-2014 p. A-5 Fig.: A-2: E-bikes sales by country 2011-2014 p. A-6 Fig.: A-3: E-bikes sales 2014 by country - as % of all bikes p. A-7 Fig.: A-4: E-bikes sales 2014 by country - as ‰ per head of population p. A-8 Module B: E-bike models – specification and features Fig.: B-1: E-bike user categories – description p. B-9 Fig.: B-2: E-bike models – All bikes by user category p. B-10 Fig.: B-3: E-bike models – S-class by user category p. B-11 Fig.: B-4: S-class electric bikes p. B-11 Fig.: B-5: Frame type – All bikes p. B-13 Fig.: B-6: Frame type – S-class p. B-13 Fig.: B-7: Frame type – Trekking p. B-14 Fig.: B-8: Frame type – City p. B-14 Fig.: B-9: Frame type – MTB p. B-14 Fig.: B-10: Frame type – Compact p. B-14 Fig.: B-11: Retail price – All bikes p. B-15 Fig.: B-12: Retail price – S-class p. B-16 Fig.: B-13: Retail price – Trekking p. B-17 Fig.: B-14: Retail price – City p. B-17 Fig.: B-15: Retail price – MTB p. B-17 Fig.: B-16: Retail price – Compact p. B-17 Fig.: B-17: Weight – All bikes p. B-21 Fig.: B-18: Weight – S-class p. B-22 Fig.: B-19: Weight – Trekking p. B-23 Fig.: B-20: Weight – City p. B-23 15 E-bikes in Europe - List of figures The Big E-Bike Report 2015 © mod21 & Greenfinder 2015
  • 16. Fig.: B-21: Weight – MTB p. B-23 Fig.: B-22: Weight – Compact p. B-23 Fig.: B-23: Motor position – All bikes * p. B-26 Fig.: B-24: Motor position – S-class * p. B-26 Fig.: B-25: Motor position – Trekking * p. B-27 Fig.: B-26: Motor position – City * p. B-27 Fig.: B-27: Motor position – MTB * p. B-27 Fig.: B-28: Motor position – Compact * p. B-27 Fig.: B-29: Models with/without start assist – All bikes * p. B-28 Fig.: B-30: Models with/without start assist – S-class * p. B-28 Fig.: B-31: Models with start assist - all user categories * p. B-29 Fig.: B-32: Range – All bikes p. B-30 Fig.: B-33: Range – S-class p. B-31 Fig.: B-34: Range – Trekking p. B-32 Fig.: B-35: Range – City p. B-32 Fig.: B-36: Range – MTB p. B-32 Fig.: B-37: Range – Compact p. B-32 Fig.: B-38: Battery capacity in Wh – All bikes * p. B-35 Fig.: B-39: Battery capacity in Wh – S-class * p. B-35 Fig.: B-40: Battery position – All bikes * p. B-36 Fig.: B-41: Battery position – S-class * p. B-36 Fig.: B-42: Battery position – Trekking * p. B-37 Fig.: B-43: Battery position – City * p. B-37 Fig.: B-44: Battery position – MTB p. B-37 Fig.: B-45: Battery position – Compact * p. B-37 Fig.: B-46: Models with/without integrated battery – All bikes * p. B-38 16 E-bikes in Europe - List of figures The Big E-Bike Report 2015 © mod21 & Greenfinder 2015 * Chart/page also features in Module D – duplication is because the report can be ordered as separate modules.
  • 17. Fig.: B-47: Battery charge time in hours from empty – All bikes * p. B-39 Fig.: B-48: Gearing system type – All bikes * p. B-40 Fig.: B-49: Gearing system type – S-class * p. B-40 Fig.: B-50: Gearing system type – Trekking * p. B-41 Fig.: B-51: Gearing system type – City * p. B-41 Fig.: B-52: Gearing system type – MTB * p. B-41 Fig.: B-53: Gearing system type – Compact * p. B-41 Fig.: B-54: Brake type – All bikes p. B-42 Fig.: B-55: Brake type – S-class p. B-42 Fig.: B-56: Models with/without regenerative braking – All bikes p. B-43 Fig.: B-57: Models with/without regenerative braking – S-class p. B-43 Fig.: B-58: Models with regenerative braking, all user categories p. B-44 Fig.: B-59: Suspension – All bikes p. B-45 Fig.: B-60: Suspension – S-class p. B-45 Fig.: B-61: Models with front suspension, all user categories p. B-46 Fig.: B-62: Models with front and rear suspension, all user categories p. B-46 Module C: Manufacturers and suppliers of e-bikes in Europe Fig.: C-1: The e-bike value added chain p. C-8 Fig.: C-2: E-bikes production by country p. C-9 Fig.: C-3: Model count for e-bikes by brand p. C-13 Fig.: C-4: Model count for e-bikes by brand owner p. C-13 Fig.: C-5: Key players with multibrand strategies p. C-14 Fig.: C-6: Market share of major e-bike manufacturers by e-bike units output in Europe p. C-15 17 E-bikes in Europe - List of figures The Big E-Bike Report 2015 © mod21 & Greenfinder 2015 * Chart/page also features in Module D – duplication is because the report can be ordered as separate modules.
  • 18. Module D: E-bike drive systems and components Fig.: D-1: Motor position – All bikes * p. D-9 Fig.: D-2: Motor position – S-class * p. D-9 Fig.: D-3: Motor position – Trekking * p. D-10 Fig.: D-4: Motor position – City * p. D-10 Fig.: D-5: Motor position – MTB * p. D-10 Fig.: D-6: Motor position – Compact * p. D-10 Fig.: D-7: Model with/without start assist – All bikes * p. D-11 Fig.: D-8: Model with/without start assist – S-class * p. D-11 Fig.: D-9: Model with start assist - all user categories * p. D-12 Fig.: D-10: Usage levels for major motor manufacturers – All bikes p. D-13 Fig.: D-11: Usage levels for major motor manufacturers – S-class p. D-14 Fig.: D-12: Usage levels for major motor manufacturers on e-bike models with mid motors p. D-15 Fig.: D-13: Usage levels for major motor manufacturers on e-bike models with rear motors p. D-16 Fig.: D-14: Usage levels for major motor manufacturers on e-bike models with front motors p. D-17 Fig.: D-15: Battery types by cell chemistry p. D-32 Fig.: D-16: Battery capacity in Wh – All bikes * p. D-33 Fig.: D-17: Battery capacity in Wh – S-class * p. D-33 Fig.: D-18: Typical nominal voltage (Volts) for e-bike batteries p. D-34 Fig.: D-19: Charge time in hours for a full charge * p. D-35 Fig.: D-20: Battery position – All bikes * p. D-36 Fig.: D-21: Battery position – S-class * p. D-36 Fig.: D-22: Battery position – Trekking * p. D-37 Fig.: D-23: Battery position – City * p. D-37 Fig.: D-24: Battery position – MTB * p. D-37 18 E-bikes in Europe - List of figures The Big E-Bike Report 2015 © mod21 & Greenfinder 2015 * Chart/page also features in Module B – duplication is because the report can be ordered as separate modules.
  • 19. Fig.: D-25: Battery position – Compact * p. D-37 Fig.: D-26: Models with/without integrated batteries * p. D-38 Fig.: D-27: Gearing system type – All bikes * p. D-44 Fig.: D-28: Gearing system type – S-Class * p. D-44 Fig.: D-29: Gearing system type – Trekking * p. D-45 Fig.: D-30: Gearing system type – City * p. D-45 Fig.: D-31: Gearing system type – MTB * p. D-45 Fig.: D-32: Gearing system type – Compact * p. D-45 Fig.: D-33: Market shares of gearing system manufacturers – All bikes p. D-46 Fig.: D-34: Market shares of gearing system manufacturers – automatic/stepless transmissions p. D-46 Module E: Search behaviour of potential e-bike buyers in Germany Fig.: E-1: Proportions of search queries for models for ladies, gents, unisex and low step-through frames p. E-5 Fig.: E-2: Proportions of search queries for user categories - comparison with number of models on offer p. E-6 Fig.: E-3: Proportions of search queries for maximum price p. E-7 Fig.: E-4: Proportions of search queries for models with mid, front or rear motors p. E-8 Fig.: E-5: Proportions of search queries for maximum weight p. E-9 Fig.: E-6: Proportions of search queries for minimum range p. E-10 Fig.: E-7: Proportions of search queries for models with particular types of gearing system p. E-11 Fig.: E-8: Top 30 for "brand" filtered searches p. E-12 Fig.: E-9: Top 30 of the most-clicked e-bike models p. E-13 Fig.: E-10: Top 30 dealers with the most clicks p. E-14 19 E-bikes in Europe - List of figures The Big E-Bike Report 2015 © mod21 & Greenfinder 2015 * Chart/page also features in Module B – duplication is because the report can be ordered as separate modules.
  • 20. Appendix
 About the report's compilers 20 Report author: mod21 mod21 OHG is an independent marketing intelligence provider whose mission is to provide an objective and impartial overview of market activity. Greenfinder UG is also an independent organisation, and their database of all available manufacturers, brands and models is updated daily. Accordingly, this study has not been influenced by any external interests from political organisations, technical institutes, companies or any other association. As a marketing intelligence service provider, mod21 supports companies with market, trend and competition analysis, both national and international. Its industry specialisms include the transport and automotive industries, mechanical and plant engineering, information technology, plus environmental technology and electromobility. The foundation of mod21's capability is many years of experience in obtaining and analysing market, product and company information. mod21 offers individual support to its customers, be it on a small task or a wide-ranging project. mod21 has poured all of that expertise into this multi-client "E-bikes in Europe Report 2015", to analyse current market data, to identify trends in the electro-mobility field and to collate over 100,000 datapoints on electric bikes into a comprehensive market overview. © mod21 & Greenfinder 2015 Database: Greenfinder To the best of our current knowledge, Greenfinder UG provides Germany's largest comparison platform for electric bikes, at www.greenfinder.de. The internal database currently includes over 9,000 models of e-bikes, pedelecs and s-pedelecs from over 380 different brands, at ca. 3,000 dealers, and it is updated daily. The company was founded in January 2012 and is self-funded and owner-operated. Greenfinder is also a shareholder of ExtraEnergy Services North America, Inc. and staged the Electric Bike Expo in the USA, and the "The Circuit" test track at Interbike in Las Vegas, Nevada. Greenfinder's mission is to inform end users comprehensively about the subject of electromobility, and to support electromobility with innovative service offerings. The direct comparison system allows every Greenfinder user to compare current ebikes simply and easily, and to access information on particular models. Dealers can register on Greenfinder easily and free of charge, and via the local search function they are easier than ever to find, for example to arrange a test ride via the test ride finder. Manufacturers can also register free of charge, and administer their entire product range via the portal, upload their dealer list and hence make their products even more accessible to end users. Greenfinder brings end users and retailers together, and makes the e-bike market transparent.
  • 21. Appendix
 Contact details 21 mod21 - marketing intelligence on demand mod21 OHG Franz-Knauff-Straße 2-4 69115 Heidelberg, Germany Tel.: +49 (0) 6221 65 96 068 Fax.: +49 (0) 6221 72 72 680 E-Mail: kontakt(at)mod21.de Web: www.mod21.de Contact partner for this e-bike report: Sebastian Lüttig Shareholding Managing Director © mod21 & Greenfinder 2015 Greenfinder Greenfinder UG (a limited liability company) Industriestraße 78 69245 Bammental, Germany Tel: +49 (0) 6221 18 74 200 Fax: +49 (0) 6221 18 74 201 E-Mail: info(at)greenfinder.de Web: www.greenfinder.de Contact partner for this e-bike report: Sascha Nachtnebel CEO, Founder
  • 22. Order form (also by fax to +49 6221 1874201)
 22© mod21 & Greenfinder 2015 The complete market report can be ordered, priced at EUR 2,480 plus VAT, at www.ebike-studie.de, by e-mail on studie@greenfinder.de or by telephone on +49 (0) 6221-18 74 200. Please be sure to provide full contact details of the orderer. Delivery of the report will follow payment by invoice (payment is requested in advance), by Paypal or by credit card. The modules of the report can also be purchased individually, priced as follows: Module A € 200 plus VAT Module B: € 960 plus VAT Module C: € 960 plus VAT Module D: € 960 plus VAT Module E: € 280 plus VAT Recommended: All modules: € 3,360 € 2,480 plus VAT (Full report: 880 Euro saving compared to buying modules separately) Language: German English Delivery, usage and language versions: Delivery of the market report will be as a PDF file only, under a company licence agreement. The study will be sent by one of the authors, mod21 OHG or Greenfinder UG, by email to the orderer. The licence holder will be identified throughout the report. Any usage by, or transmission to, any third party beyond the contracted company (= the licence holder) is strictly forbidden. This prohibition includes transfer within organisations; i.e. transfer to companies with corporate links to the purchaser of the report is forbidden without written permission from mod21 or Greenfinder. The report will be supplied in your chosen language(s). The version with both languages is available at a price supplement of 50%. If you have any questions, please contact our support team at any time on: studie@greenfinder.de. Yes, I hereby place a binding order for the modules of the Big E-Bike Report 2015 by mod21 and Greenfinder which I have ticked (left) under the terms and conditions stated. Statement of rights of withdrawal Exemption from rights of withdrawal The (German) law makes provision for situations in which the right of withdrawal does not apply (§ 312d Abs. 4 BGB). The right of withdrawal does not apply to the following items we supply: the right of withdrawal does not apply in distance contracts for the supply of goods which are produced to customer specification, or which are clearly adapted to their personal requirements, or which by their nature are not suitable for return. Statement of rights of withdrawal ends Company: Address: Postcode: Country: VAT Nr. (EU): E-mail: First name: Surname: Yes, i accept the terms and conditions, data protection policies and usage conditions, as stated in definitive form at www.greenfinder.de/studie. Date, location, signature, offical stamp: ✔ Please tick your preferred language(s)! Please tick the module(s) required!