Publishing for the students living in the iPad era: our view of the industry
Publishing for the iPad generation of students requires some new mindset. How to enhance textbooks to create a lively reading experience? How to seamlessly offer cross devices compatibility?
Published on: Mar 4, 2016
Transcripts - Publishing for the students living in the iPad era: our view of the industry
Publishing for the iPad generation of students:
enhanced eTexts and lively learning content
Devon Learning & Development Partnership
workshop, 29th of November 2010
Sebastien Dubuis, Managing Director
˃ Challenges for publishers of education books
˃ A few showcases
˃ Transforming the content and creating a new
˃ Facts and success factors
The publishers’ challenges
Benefit of a global
(World Wide Web)
Differentiate a physical
product from an online
Efficiently use online
marketing tools for
promotion and distribution
Endless evolution of the
Online means interactivity,
integration of rich medias, ...
Readers expect a radically
Digital data travel fast.
Shipping and printing costs
Social Media, Search
Engines, web communities
enables targeted MARCOM
The core of the publisher’s
activity is book publishing.
Hence the need to rely on
Digital eBooks, eTexts evolution
3rd Generation Apps and Reading solutions
Pitching on the interactivity
Transforming existing textbooks
A new discipline combining various competences
> Various groups
> Enhanced etextbook
The Publiwide eText platform
The Readers’ Line:
Will it be successful (I mean business!)?
iPad sales and other tablets are thriving (2011 Fct: 14.5mio)
The underlying conditions are right for schools as well: IWB, tablets mobile projects, ...
eBooks sales in the US
Big publishing houses are adapting all their workflow for an
integrated digital publication of all books (XML)
The success factors of a digital strategy
An online marketing strategy which takes advantage of
Physical presence: workshops and events participation
Platform agnostic content
Multi-channels reading applications
Creating a seamless user experience: purchasing - playing
content – annotating – navigating through notes ...
Well ... the infrastructure!
What will it do to students and educators
Rich and interactive online/ offline learning experience
Reader can easily read and study:
- Print pages
- Add bookmarks
- Play, control video and audio
Up to date content
Avoid the burden of carrying books around
Content is synchronised in a database
Spread the word
Collaborative environment and words of mouth: readers will share their thrilling experience and
advertise your book. You benefit of viral marketing effects.
Incorporated in CH in 2010 with R&D in Romania,
customers in US, UK, Switzerland
We offer a Content distribution platform
We are both a service and software company
We position ourselves as a digital solution for small and
medium publishers, self-publishing authors