Screens with different Ad formats
Native Advertising / Scalable Content Distribution
Teaser Content+Content
Content Distribution in the past Content Distrib...
Native Advertising
• Native Advertising is the scalable
distribution of content marked as
advertisment to topic- and targe...
Native Brand Content (Ad-In) In-Feed Text / Image (Ad-Out) In-Feed Video
Ad Formats
Ad-Out
Native Brand Content (Ad-In) In-Feed Text / Image (Ad-Out) In-Feed Video
After clicking, the user is
redirected to an external page.
This is a traditional Text-image.
The visual embedding is its ...
Ad-In
Native Brand Content (Ad-In) In-Feed Text / Image (Ad-Out) In-Feed Video
After clicking, the user is
redirected to an article with
full-value content. The „Ad-In“
is advertised with a native
teas...
The advertisment is an element
within the published media.
The user doesn‘t have to leave
the medium he trusts.
The campaign runs
simultaneously on multiple
publishing media. It is
automatically delivered and
adjusted to the mediums f...
Pictures are scaled, fonts, titles
and teasers are adjusted and a
title and a short description are
generated automaticall...
The formats
Native Brand Content (Ad-In) In-Feed Text / Image (Ad-Out) In-Feed Video
21
Native Video is also
advertised with
Teasers
After clicking on the
teaser, the
background freezes.
The video can be
placed with or without
background branding.
The vid...
Visualization of content performance on the heat- and click map
24
Seeding Alliance GmbH
Minoritenstr. 7
50667 Köln
Germany
T. (+49) 221 975 983 00
info@seeding-alliance.de
Native Advertising formats
Native Advertising formats
Native Advertising formats
Native Advertising formats
Native Advertising formats
Native Advertising formats
Native Advertising formats
Native Advertising formats
Native Advertising formats
of 25

Native Advertising formats

An overview of different native ad formats with real-life examples
Published on: Mar 3, 2016
Published in: Marketing      
Source: www.slideshare.net


Transcripts - Native Advertising formats

  • 1. Screens with different Ad formats
  • 2. Native Advertising / Scalable Content Distribution Teaser Content+Content Content Distribution in the past Content Distribution today
  • 3. Native Advertising • Native Advertising is the scalable distribution of content marked as advertisment to topic- and target group relevant media. It is individualized in form, function and visual appearance and can be shared on social media and enables a detailed monitoring.
  • 4. Native Brand Content (Ad-In) In-Feed Text / Image (Ad-Out) In-Feed Video Ad Formats
  • 5. Ad-Out Native Brand Content (Ad-In) In-Feed Text / Image (Ad-Out) In-Feed Video
  • 6. After clicking, the user is redirected to an external page. This is a traditional Text-image. The visual embedding is its only native element.
  • 7. Ad-In Native Brand Content (Ad-In) In-Feed Text / Image (Ad-Out) In-Feed Video
  • 8. After clicking, the user is redirected to an article with full-value content. The „Ad-In“ is advertised with a native teaser.
  • 9. The advertisment is an element within the published media. The user doesn‘t have to leave the medium he trusts.
  • 10. The campaign runs simultaneously on multiple publishing media. It is automatically delivered and adjusted to the mediums form, function and visual appearance
  • 11. Pictures are scaled, fonts, titles and teasers are adjusted and a title and a short description are generated automatically.
  • 12. The formats Native Brand Content (Ad-In) In-Feed Text / Image (Ad-Out) In-Feed Video 21
  • 13. Native Video is also advertised with Teasers
  • 14. After clicking on the teaser, the background freezes. The video can be placed with or without background branding. The video can be shared on social media as well.
  • 15. Visualization of content performance on the heat- and click map 24
  • 16. Seeding Alliance GmbH Minoritenstr. 7 50667 Köln Germany T. (+49) 221 975 983 00 info@seeding-alliance.de

Related Documents