H E A L T H S C I E N C E I N T E R N S H I P
S A R A H P A D G E T T
F A L L 2 0 1 5
National Physical Therapy Month
(Pat...
Project Information
 October is recognized as National Physical Therapy
Month. In order to celebrate this month and Breas...
Breast Cancer Awareness Shirts
This was the design on
the t-shirts worn by
Clemson Sports
Medicine &
Rehabilitation during...
Planning for Spirit Week
 The themes for Spirit Week were chosen by the
employees at CSMR. Each day of the week had a
dif...
Marketing
 Throughout the clinic, there were several flyers
posted with details of Spirit Week.
 The clinic’s whiteboard...
Patient Appreciation
 Prior to Spirit Week, all patients in the clinic were
encouraged to participate.
 The clinic decid...
My Contribution
 From the start of my internship, I knew that I
wanted to get involved with the marketing projects at
Cle...
My Contribution
 I contributed several ideas for the advertising and
execution of “Spirit Week.” My ideas included
themes...
This is a picture from
“Inside Out Day.” The
staff team of CSMR
dressed as the main
characters from Disney
Pixar’s “Inside...
Thoughts for the Future
 This project is one of my favorite memories of my
internship, but there are a few things I would...
of 10

National physical therapy month

Spirit week for patient appreciation
Published on: Mar 3, 2016
Published in: Healthcare      
Source: www.slideshare.net


Transcripts - National physical therapy month

  • 1. H E A L T H S C I E N C E I N T E R N S H I P S A R A H P A D G E T T F A L L 2 0 1 5 National Physical Therapy Month (Patient Appreciation)
  • 2. Project Information  October is recognized as National Physical Therapy Month. In order to celebrate this month and Breast Cancer Awareness Month, Clemson Sports Medicine & Rehabilitation participated in multiple events during the month of October. All CSMR employees wore pink breast cancer awareness shirt during the month. The biggest project was “Spirit Week” was to recognize our patients. This week was marketed the week before the event and encouraged both employee and patient participation. “Spirit Week” was executed during the last week of October.
  • 3. Breast Cancer Awareness Shirts This was the design on the t-shirts worn by Clemson Sports Medicine & Rehabilitation during October to recognize National Physical Therapy Month and Breast Cancer Awareness Month. The shirts were not marketed to patients. However, several patients asked about purchasing these shirts in the future.
  • 4. Planning for Spirit Week  The themes for Spirit Week were chosen by the employees at CSMR. Each day of the week had a different theme:  Monday – Pajama Day  Tuesday – Safari Day  Wednesday – Pink/Camo Day  Thursday – Inside Out Day  Friday – Flashback Friday
  • 5. Marketing  Throughout the clinic, there were several flyers posted with details of Spirit Week.  The clinic’s whiteboard contain the theme of each day of Spirit Week.  Most of the marketing was done by word of mouth. When working with patients, we would have conversations the purpose of Spirit Week and how the theme of each day could be executed.  This gave me a chance to show my excitement!
  • 6. Patient Appreciation  Prior to Spirit Week, all patients in the clinic were encouraged to participate.  The clinic decided to give back to the patients by creating a drawing with a chance to win a gift card.  Each time a patient participated in Spirit Week activities, he or she was eligible to enter his or her name in a drawing to receive one of two gift cards.
  • 7. My Contribution  From the start of my internship, I knew that I wanted to get involved with the marketing projects at Clemson Sports Medicine & Rehabilitation. I enjoy coming up with new ideas, and I wanted to promote my ideas as ways to market for the company. National Physical Therapy Month and Spirit Week allowed me to use my creativity to promote CSMR.
  • 8. My Contribution  I contributed several ideas for the advertising and execution of “Spirit Week.” My ideas included themes for each day of the week, ways to reward patients, strategies to get patients involved, and advertising the event. Flyers were created to post around the clinic. I displayed the events of the week on the clinic’s whiteboard for patients to see. I promoted the events to the patients that visited the clinic. I also helped facilitate a competition for the patients. As a staff team, we were able to execute all of “Spirit Week” and have fun with our patients!
  • 9. This is a picture from “Inside Out Day.” The staff team of CSMR dressed as the main characters from Disney Pixar’s “Inside Out.” Many patients participated with their own interpretations of the theme.
  • 10. Thoughts for the Future  This project is one of my favorite memories of my internship, but there are a few things I would have done differently. I would have liked to start marketing the event much earlier in the month. This way, patients would have had time to prepare for the themes and grow in excitement. I wanted to add several other activities for patients to participate in, but because of the nature of the work setting, it was difficult to do this. In the future, I think this could be done if there is ample time for planning. Another idea to appreciate the patients is a letter from the staff team, which could be done in the future with proper preparation.

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