SEPEHR EMAD
NASCAR`S HISTORY
• Bootleggers moonshine cars!
• William Henry France
• The first race: February 15,1948
• NASCAR spri...
Early corporate sponsors of NASCAR
• 1950, Automakers
• Win on Sunday, Sell on Monday
• 1970 , R.J. Reynolds Tobacco
NASCAR`s Jump in Attendance
• 1976, 1.4 million
• Today, 75 Million
• Second highest TV user for season sports
• 150 c...
NASCAR`s Branding strategy
NASCAR`s Branding strategy
• Television Coverage
NASCAR`s Branding strategy
• Co-Branding & Sponsership
NASCAR`s Branding strategy
• Differentiation Seeks New Audience
NASCAR`s Branding strategy
• Brand Equity & Loyalty
NASCAR `s Challenges
NASCAR `s Challenges
Benevolent Dictatorship
• Ownership & Structure
NASCAR `s Challenges
• Safety Concerns
NASCAR `s Challenges
• Enviromental impact
NASCAR `s Challenges
• Financial Concerns
NASCARRevenue Sources
Sponsorship
TV & Media
Tickets
Merchandise
Questions ?
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Nascar Branding strategies & How to Remain As a TOP Brand !

Marketing & Branding strategies in NASCAR. Some Challenges they comfront with. How to remain a TOP BRAND !
Published on: Mar 3, 2016
Published in: Marketing      
Source: www.slideshare.net


Transcripts - Nascar Branding strategies & How to Remain As a TOP Brand !

  • 1. SEPEHR EMAD
  • 2. NASCAR`S HISTORY • Bootleggers moonshine cars! • William Henry France • The first race: February 15,1948 • NASCAR sprint Cup Series: 1949 • Family business
  • 3. Early corporate sponsors of NASCAR • 1950, Automakers • Win on Sunday, Sell on Monday • 1970 , R.J. Reynolds Tobacco
  • 4. NASCAR`s Jump in Attendance • 1976, 1.4 million • Today, 75 Million • Second highest TV user for season sports • 150 countries, over 30 languages
  • 5. NASCAR`s Branding strategy
  • 6. NASCAR`s Branding strategy • Television Coverage
  • 7. NASCAR`s Branding strategy • Co-Branding & Sponsership
  • 8. NASCAR`s Branding strategy • Differentiation Seeks New Audience
  • 9. NASCAR`s Branding strategy • Brand Equity & Loyalty
  • 10. NASCAR `s Challenges
  • 11. NASCAR `s Challenges Benevolent Dictatorship • Ownership & Structure
  • 12. NASCAR `s Challenges • Safety Concerns
  • 13. NASCAR `s Challenges • Enviromental impact
  • 14. NASCAR `s Challenges • Financial Concerns NASCARRevenue Sources Sponsorship TV & Media Tickets Merchandise
  • 15. Questions ?

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