The Good And Bad Of
Native Advertising
Examples
Native Advertising Is Advertising In
Disguise
• A form of paid media where the ad
experience follows the natural form
...
Polarizing Opinions About
Native Advertising
Fans love the
cleverness and
creativity that
goes into it
Other find it...
Just like any marketing strategy,
native advertising has its pros and cons
Good Example Of Native Advertising
• Native advertising is seen as less
obtrusive compared to traditional
advertising
...
Bad Example Of Native Advertising
• Church of Scientology ad campaign on The
Atlantic
• The ad appeared like a propagan...
For Native Advertising To Work…
• A seamless integration between
the advertisement and the
platform
• Tailor fit conte...
You can definitely explore native advertising
as a strategy…
And you can use your social media as your
sandbox
Your Seriously Simple Marketing Hack
1. Log in to your Facebook or Twitter account.
2. Create a post or a tweet where yo...
For More Information Visit:
www.SeriouslySimpleMarketing.com
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Native Advertising: The Good, The Bad And Examples

Native advertising has risen recently and marketers are divided about its use online -- some like its creativity and some find it deceiving. Done right, native advertising is actually a good way to boost your online presence and deliver valuable and relevant content to your audience. So, what makes a good native advertisement? Here are a few examples of native advertising done right and a couple of examples of native advertising gone bad.
Published on: Mar 3, 2016
Published in: Marketing      
Source: www.slideshare.net


Transcripts - Native Advertising: The Good, The Bad And Examples

  • 1. The Good And Bad Of Native Advertising Examples
  • 2. Native Advertising Is Advertising In Disguise • A form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed • Traditionally known as advertorial
  • 3. Polarizing Opinions About Native Advertising Fans love the cleverness and creativity that goes into it Other find it deceptive and intrusive
  • 4. Just like any marketing strategy, native advertising has its pros and cons
  • 5. Good Example Of Native Advertising • Native advertising is seen as less obtrusive compared to traditional advertising • Example: Captain Morgan advertisement on BuzzFeed – Content is inherent to the medium – Transparency in letting the audience known that a content is sponsored – Does not disrupt the user experience
  • 6. Bad Example Of Native Advertising • Church of Scientology ad campaign on The Atlantic • The ad appeared like a propaganda • The ad did not offer value for the readers of The Atlantic • Obvious disconnect between the publisher and the advertiser
  • 7. For Native Advertising To Work… • A seamless integration between the advertisement and the platform • Tailor fit content for a specific audience • Requires a lot of creative work • Overcome any ethical objection
  • 8. You can definitely explore native advertising as a strategy… And you can use your social media as your sandbox
  • 9. Your Seriously Simple Marketing Hack 1. Log in to your Facebook or Twitter account. 2. Create a post or a tweet where you call to action is to drive your audience to your blog or website. Make sure that you are using engaging copy and remember that the content has to be related to your brand or business. 3. Boost your post or promote your tweets.
  • 10. For More Information Visit: www.SeriouslySimpleMarketing.com

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