EGENERATOR WORLDWIDE NETWORKS PVT LTD
OUR PARTNERS
NEWS IS THE BEST SELLING
COMMODITY ON THE
INTERNET
!
& CONTENT IS THE NEXT BIG
THING IN DIGITAL
3000+ MEDIA ...
OUR PARTNERS
FROM INDIA
GIVE US 86 MILLION
IMPRESSIONS
AND WE GIVE OUR
PARTNERS’ STORIES
A 173 MILLION
CONTENT SUGGESTION
...
OUR PARTNERS
FROM INDIA
GIVE US AS HIGH AS
7.23% CTR
AND OVERALL SYSTEM 

AVERAGE CTR OF 1.75%
3000+ MEDIA PARTNERS - GLO...
WE ARE
CONTENT
MARKETEERS
WE ARE ONE OF THE 1ST
EVER NATIVE ADVERTISING
PLATFORM IN INDIA!
SMI2.RU (OUR PARENT COMPANY)
I...
WE RUN A CONTENT
SERVICING PLATFORM
WE JUST TURNED A
YEAR OLD IN INDIA
‘TEASER NETWORK’
CURATED CONTENT SERVED ON A PLAT...
OUR AUDIENCE IS
‘TEASER NETWORK’
IS A PORN FREE NETWORK!
EDUCATED &
FROM THE CORPORATE SEGMENT
A SERIOUS READER AND A
SE...
WE DO NOT SELL ANY
BANNERS OR ADVERTISEMENTS
WE MAKE YOUR STORIES
READ BY OUR AUDIENCE
WE JUST CREATE THE
HEADLINES
**TEASERS**
DISPLAY IT ON OUR PARTNERS PAGE AND
OUR INTERSTITIAL PAGE
AND SEND THE INTERES...
THE
HEADLINES
**TEASERS**
ARE FURTHER PUT INTO
CATEGORIES WITHIN OUR
SYSTEM, SO THEY CAN BE
DISTRIBUTED AS PER RELEVANCE...
**GAMES, VIDEOS, WRITTEN CONTENT, PRESENTATIONS, SLIDESHOW**
!
YOU CAN PROMOTE ALMOST ANY KIND OF CONTENT VIA OUR TEASER ...
WELL THEY DO!
**OUR CLIENTS**
WISH TO MAKE A
SUCCESS STORY
TOGETHER?
CASE STUDIES
WWW.FORDDISCOVERYROAD.COM
An interesting Game designed by GTF to
engage the user in an interesting way
OBJECTIVE
To get N...
WWW.SBIMF.COM/SBI_FUND_GURU.
A website which gives information on
how to invest in Mutual Funds
!
OBJECTIVE
!
To make...
BOXTV.COM
VOD service for Indian Market.

- Free content

- Paid daily content

- Monthly subscription content
AUDIENCE L...
COSMIC GROUP
WWW.CITYOFROMANCE.IN
A real-estate project of the cosmic
group. The concept of city-of-romance
was new and a...
DULUX
WWW.LETSCOLOR.IN
A website to promote the Essence & the
importance of Colours in our life.
Thus, connecting to the...
GAADI.COM
Lead generation campaign for various
cars on their website.
AUDIENCE LOVES TO READ STORIES
ON AUTOMOBILE, NEW-L...
**DIGITALLY YOURS**
SHAAN BAHRA
(COUNTRY HEAD INDIA)
# 9871777780
of 20

Native advertising & content distribution Network. Presentation n case studies

E-generator is a content recommendation platform focusing on branded content leveraging their network of content publishers to ensure discovery and distribution. E-generator caters to the media/content industry.
Published on: Mar 3, 2016
Published in: Marketing      Technology      Business      
Source: www.slideshare.net


Transcripts - Native advertising & content distribution Network. Presentation n case studies

  • 1. EGENERATOR WORLDWIDE NETWORKS PVT LTD
  • 2. OUR PARTNERS NEWS IS THE BEST SELLING COMMODITY ON THE INTERNET ! & CONTENT IS THE NEXT BIG THING IN DIGITAL 3000+ MEDIA PARTNERS - GLOBALLY
  • 3. OUR PARTNERS FROM INDIA GIVE US 86 MILLION IMPRESSIONS AND WE GIVE OUR PARTNERS’ STORIES A 173 MILLION CONTENT SUGGESTION ACROSS OUR ‘AUDIENCE EXCHANGE NETWORK’ ! ** INDIA NUMBERS ONLY** 3000+ MEDIA PARTNERS - GLOBALLY
  • 4. OUR PARTNERS FROM INDIA GIVE US AS HIGH AS 7.23% CTR AND OVERALL SYSTEM 
 AVERAGE CTR OF 1.75% 3000+ MEDIA PARTNERS - GLOBALLY
  • 5. WE ARE CONTENT MARKETEERS WE ARE ONE OF THE 1ST EVER NATIVE ADVERTISING PLATFORM IN INDIA! SMI2.RU (OUR PARENT COMPANY) IS THE 3RD LARGEST INTERNET ADVERTISING COMPANY IN RUSSIA… AFTER GOOGLE & YANDEX
  • 6. WE RUN A CONTENT SERVICING PLATFORM WE JUST TURNED A YEAR OLD IN INDIA ‘TEASER NETWORK’ CURATED CONTENT SERVED ON A PLATTER ! WE ARE GROWING @ 300% EVERY MONTH
  • 7. OUR AUDIENCE IS ‘TEASER NETWORK’ IS A PORN FREE NETWORK! EDUCATED & FROM THE CORPORATE SEGMENT A SERIOUS READER AND A SERIOUS CUSTOMER TOO !!!
  • 8. WE DO NOT SELL ANY BANNERS OR ADVERTISEMENTS WE MAKE YOUR STORIES READ BY OUR AUDIENCE
  • 9. WE JUST CREATE THE HEADLINES **TEASERS** DISPLAY IT ON OUR PARTNERS PAGE AND OUR INTERSTITIAL PAGE AND SEND THE INTERESTED & RELEVANT AUDIENCE TO YOUR WEBSITE / LANDING PAGE FROM OUR PARTNERS SITE. **WE WORK ON A CPV / CPC MODEL** THEREFORE WE ARE R.O.I. DRIVEN & A PERFORMANCE NETWORK
  • 10. THE HEADLINES **TEASERS** ARE FURTHER PUT INTO CATEGORIES WITHIN OUR SYSTEM, SO THEY CAN BE DISTRIBUTED AS PER RELEVANCE TO OUR PARTNERS PAGE & SITE **CONTENT CATEGORISATION** IS THE KEY TO A HIGHER CTR OF YOUR STORIES IN OUR SYSTEM RESULTING INTO AN AUDIENCE WHO IS ENGAGED WITH YOUR BRAND OR PRODUCT OBJECTIVE
  • 11. **GAMES, VIDEOS, WRITTEN CONTENT, PRESENTATIONS, SLIDESHOW** ! YOU CAN PROMOTE ALMOST ANY KIND OF CONTENT VIA OUR TEASER NETWORK JUST GIVE US A CUP OF COFFEE AND SOME TIME AND WE CAN MAKE AN ENGAGING STORY OR AN ENGAGING CONTENT IDEA FOR YOU THINK WE CAN DO YOUR BRAND SOME GOOD?
  • 12. WELL THEY DO! **OUR CLIENTS** WISH TO MAKE A SUCCESS STORY TOGETHER?
  • 13. CASE STUDIES
  • 14. WWW.FORDDISCOVERYROAD.COM An interesting Game designed by GTF to engage the user in an interesting way OBJECTIVE To get New Visitors to play the game Goal 1 – Lead Gen Goal 2 – Completion of Game AUDIENCE LOVES TO EXPLORE SOCIAL CONTENT, CORPORATE STORIES, AUTOMOBILE, ADVENTURE, LIFESTYLE, TECHNOLOGY ON OUR AD-NETWORK CLICK DELIVERED: UNIQUE VISITORS: AVG PAGE / VISIT: GOAL 1 FORM FILLING : GOAL 2 CONVERSION: DURATION: RELEASING AGENCY: 25,000 93.90% 3.17
 45% 15.5% 20 DAYS FORD Teasers on partners websites & e-gen interstitial page
  • 15. WWW.SBIMF.COM/SBI_FUND_GURU. A website which gives information on how to invest in Mutual Funds ! OBJECTIVE ! To make SBI fund guru a sort after website to get any & every information on investing in Mutual Funds BRAND AWARENESS A U D I E N C E L O V E S T O E D U C AT E THEMSELVES ON ECONOMY & FINANCE CONTENT ON OUR AD-NETWORK DURATION: CLICK DELIVERED: UNIQUE VISITORS: AVG PAGE / VISIT: 10 DAYS 9000 83.90% 2.37 SBI MF Teasers on partners websites & e-gen interstitial page RELEASING AGENCY:
  • 16. BOXTV.COM VOD service for Indian Market.
 - Free content
 - Paid daily content
 - Monthly subscription content AUDIENCE LOVES TO EXPLORE NEW CONTENT ON THE NET, VIDEOS, MOVIES, CINEMA & TELEVISION ON OUR AD-NETWORK CLICK DELIVERED: UNIQUE VISITORS: AVG PAGE / VISIT: DURATION: 26,667 92% 1.8 15 DAYS Box TV Teasers on partners websites & e-gen interstitial page RELEASING AGENCY:
  • 17. COSMIC GROUP WWW.CITYOFROMANCE.IN A real-estate project of the cosmic group. The concept of city-of-romance was new and a lot of innovations they did to bring about the change in the way people perceive a real-estate project. AUDIENCE LOVES TO READ STORIES ON INNOVATIONS, CONCEPTS, REALESTATE, INVESTMENTS, CULTURE, LIFESTYLE ON OUR AD-NETWORK UNIQUE VISITORS: AVG PAGE / VISIT: DURATION: CLICK DELIVERED: DIRECT CLIENT: 15,000 95.22% 1.78 7 DAYS COSMIC Teasers on partners websites & e-gen interstitial page
  • 18. DULUX WWW.LETSCOLOR.IN A website to promote the Essence & the importance of Colours in our life. Thus, connecting to the TG in a manner to innately establish the Brand DULUX to colours for our homes & spaces. AUDIENCE LOVES TO READ STORIES ON LIFESTYLE, HEALTH, LIFE & SCIENCES ON OUR AD-NETWORK UNIQUE VISITORS: AVG PAGE / VISIT: CONTRIBUTED: DURATION: CLICK DELIVERED: RELEASING AGENCY: 50,000 94% 2.12 900% JUMP IN TRAFFIC 15 DAYS ICI DULUX Teasers on partners websites & e-gen interstitial page
  • 19. GAADI.COM Lead generation campaign for various cars on their website. AUDIENCE LOVES TO READ STORIES ON AUTOMOBILE, NEW-LAUNCHES, LIFESTYLE ON OUR AD-NETWORK OUR CHALLENGE!!!
 TO BETTER THEIR CPA… COMPETITIVE NETWORKS DELIVERING - 1500 CLICKS TO 10 LEADS - 0.6% ! ****
 WE DID 1259 CLICKS TO 13 LEADS - 1.02% *****
  • 20. **DIGITALLY YOURS** SHAAN BAHRA (COUNTRY HEAD INDIA) # 9871777780

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