Brief:
Make international brand
Prisjakt.nu famous in the UK.
www.pricespy.co.uk
PriceSpyUK
@PriceSpyUK
PriceSpyUK
We designed a long-term
strategy of combined
PR and social marketing
with the key focus on
'shopping intelligence'
We analysed in house
data and surveys to
create engaging and
interesting stories
We looked at trends,
analytics and addressed
real issues in the industry
Whether discussing
Violent Video Games or
The Fittest UK City, we
had it covered, reaching
the people that mattered
Social media channels further
promoted these stories and
built engagement through
entertaining posts
and bespoke apps
We created a Twitter
account to engage
with key influencers
and build a community
And, starting from the
ground up, created a
Facebook and Pinterest page
to educate audiences about
PriceSpy functionality
We worked closely with
PriceSpy to reward fans and
incentivise engagement
We contacted influential
media partners to target
existing, relevant
databases of potential fans
With that strong base,
it was time to initiate
the first of many
campaigns
We sought to find
the public face of
‘PriceSpy UK’ in
the form of the
Gadget Guru
We had over 400
entries, which were
refined to a Top 10
And opened to
a public vote
We held interviews in
person and via Skype
with candidates
The Gadget Guru blog was
launched in January 2014
We think it's pretty awesome.
http://gadgetguru.pricespy.co.uk
And we have much,
much more in store
of 18

Making Price Spy famous

PriceSpy.co.uk is one of the UK’s leading price and product comparison sites, comparing over 654,000 products across over 1,700 retailers. This is the story of how Shackleton used PR and social media to launch this major international brand to British consumers.
Published on: Mar 4, 2016
Published in: Marketing      
Source: www.slideshare.net


Transcripts - Making Price Spy famous

  • 1. Brief: Make international brand Prisjakt.nu famous in the UK. www.pricespy.co.uk PriceSpyUK @PriceSpyUK PriceSpyUK
  • 2. We designed a long-term strategy of combined PR and social marketing with the key focus on 'shopping intelligence'
  • 3. We analysed in house data and surveys to create engaging and interesting stories
  • 4. We looked at trends, analytics and addressed real issues in the industry
  • 5. Whether discussing Violent Video Games or The Fittest UK City, we had it covered, reaching the people that mattered
  • 6. Social media channels further promoted these stories and built engagement through entertaining posts and bespoke apps
  • 7. We created a Twitter account to engage with key influencers and build a community
  • 8. And, starting from the ground up, created a Facebook and Pinterest page to educate audiences about PriceSpy functionality
  • 9. We worked closely with PriceSpy to reward fans and incentivise engagement
  • 10. We contacted influential media partners to target existing, relevant databases of potential fans
  • 11. With that strong base, it was time to initiate the first of many campaigns
  • 12. We sought to find the public face of ‘PriceSpy UK’ in the form of the Gadget Guru
  • 13. We had over 400 entries, which were refined to a Top 10
  • 14. And opened to a public vote
  • 15. We held interviews in person and via Skype with candidates
  • 16. The Gadget Guru blog was launched in January 2014
  • 17. We think it's pretty awesome. http://gadgetguru.pricespy.co.uk
  • 18. And we have much, much more in store

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