The National Apprenticeship Service
supports, funds and co-ordinates
the delivery of Apprenticeships
throughout England
This is the story of
how we worked with
the organisation to
spread the word about
Apprenticeships…
Working as part of a multiagency approach spearheaded
by Claremont, we were
primarily tasked with raising
the profile of A...
Promoting the many benefits of
an Apprenticeship to employers
and those looking to kick-start
their career was the core
co...
We knew our unrivalled
media contacts - coupled with
our experience of promoting
Apprenticeships in the region
- would pro...
Our activity kicked-off
with ‘National
Apprenticeship Week
2013’ - ‘the’ flagship event
in the Apprenticeships
calendar
A key initiative during National
Apprenticeship Week was ‘Made By
Apprentices’, designed to showcase
the vital contributio...
We organised a series of creative
press photocalls with some of the
North’s biggest employers, whereby
apprentices signed ...
Our involvement in National
Apprenticeship Week 2013
helped make it a resounding
success and something we were
extremely p...
Building on the success of
National Apprenticeship Week,
we then turned our focus to a
more sustained PR campaign to
conti...
From the latest apprentice figures
and stats to the Brathay
Apprenticeship Challenge, we kept
the media informed with targ...
This ultimately culminated in
the prestigious National
Apprenticeship Awards –
the icing on the cake for an
intensive 9 mo...
of 13

Shackleton supports the National Apprenticeship Service

The National Apprenticeship Service supports, funds and co-ordinates the delivery of Apprenticeships throughout England
Published on: Mar 3, 2016
Published in: Marketing      
Source: www.slideshare.net


Transcripts - Shackleton supports the National Apprenticeship Service

  • 1. The National Apprenticeship Service supports, funds and co-ordinates the delivery of Apprenticeships throughout England
  • 2. This is the story of how we worked with the organisation to spread the word about Apprenticeships…
  • 3. Working as part of a multiagency approach spearheaded by Claremont, we were primarily tasked with raising the profile of Apprenticeships in the north of England
  • 4. Promoting the many benefits of an Apprenticeship to employers and those looking to kick-start their career was the core communication’s objective and cornerstone to our campaign
  • 5. We knew our unrivalled media contacts - coupled with our experience of promoting Apprenticeships in the region - would prove pivotal
  • 6. Our activity kicked-off with ‘National Apprenticeship Week 2013’ - ‘the’ flagship event in the Apprenticeships calendar
  • 7. A key initiative during National Apprenticeship Week was ‘Made By Apprentices’, designed to showcase the vital contribution apprentices make in the workplace
  • 8. We organised a series of creative press photocalls with some of the North’s biggest employers, whereby apprentices signed examples of work they help produce
  • 9. Our involvement in National Apprenticeship Week 2013 helped make it a resounding success and something we were extremely proud to be part of Here are some of the highlights from the week…
  • 10. Building on the success of National Apprenticeship Week, we then turned our focus to a more sustained PR campaign to continue to put Apprenticeships firmly on the news agenda
  • 11. From the latest apprentice figures and stats to the Brathay Apprenticeship Challenge, we kept the media informed with targeted news stories, every step of the way
  • 12. This ultimately culminated in the prestigious National Apprenticeship Awards – the icing on the cake for an intensive 9 month programme of Apprenticeship PR activity

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