Natural Capitalism
Creating Business Value with Environmental Values
Noam Gressel
Natural Capitalism
Natural Capitalism - outline
Driving Forces
Theory & Toolbox
Examples
...
Natural Capitalism
Assif-Strategies – in a nutshell
Mission
Creating business value with environme...
Natural Capitalism
Select Client List
Industry Financial , Retail Energy, Transpor...
Natural Capitalism
Global Driving Forces
Resource Limitations & Energy Dependence
...
Natural Capitalism
Driving forces – Consumer “Priority List”
Food & Water Ingestion
...
Natural Capitalism
Driving forces – Resource Limitation
Biosphere II (1991) –
$200 million fail to provide 8...
Natural Capitalism
Driving forces – Resource Limitation
“The new limits to prosperity are natural systems:
n...
Natural Capitalism
Theory – the Problem
“Natural Capital as a Limiting Factor”
Natural Capit...
Natural Capitalism
Theory – the Next Industrial Revolution
Natural Capitalism
Theory - Solutions
Dramatically increase productivity & efficient
use of...
Natural Capitalism
Natural Capitalism Toolbox
1. Buy time by radically increasing resource
productivi...
Natural Capitalism
Radical Resource Efficiency Improvement
Incredible savings from re-thinking your
assumptions:
– B...
Natural Capitalism
Using Resource Efficiency Improvement
Methodology
– Detail Inputs (energy & material)...
Natural Capitalism
Biomimicry
Learn from nature – it has more
experience than the rest of u...
Natural Capitalism
Natural Capitalism
Natural Capitalism
Biomimicry – Sewage Treatment
Natural Capitalism
Biomimicry – Sewage Treatment
Natural Capitalism
Biomimicry (2)
Choose/develop materials that mimic nature
– Lotus Leaf
– ...
Natural Capitalism
Using Biomimicry
Methodology
– Close the Loop – Look upstream,
dow...
Natural Capitalism
Replace Products with Services
Sell Services instead of the products
– It’s what...
Natural Capitalism
Replace Products with Services
Interface Carpet Tiles
Xerox recycling programs
Cradle to Cr...
Natural Capitalism
Reinvest in Natural Capital
Most Natural Capital is taken for granted –
we give them...
Natural Capitalism
Do we stand a chance? 2 examples
1820-1900
- -
Natural Capitalism
Do we stand a chance? 2 examples
1570-2000
” ”...
Natural Capitalism
Ride the Waves or Tumble Below
Thank you
Natural Capitalism
Simulation – Closing the Loop
The Setting – a local community with:
1. Restaura...
Natural Capitalism
Simulation – Closing the Loop
Ask yourself and Plan:
– What are the inputs of each...
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Natural Capitalism by Assif Strategies

Published on: Mar 3, 2016
Published in: Business      Technology      Economy & Finance      
Source: www.slideshare.net


Transcripts - Natural Capitalism by Assif Strategies

  • 1. Natural Capitalism Creating Business Value with Environmental Values Noam Gressel
  • 2. Natural Capitalism Natural Capitalism - outline Driving Forces Theory & Toolbox Examples Simulation & Discussion
  • 3. Natural Capitalism Assif-Strategies – in a nutshell Mission Creating business value with environmental values Founded: 2001 Employees: 11 Activities Strategic Environmental Consulting Environmental Analysis Tools Integrated Carbon Services Cleantech Initiatives
  • 4. Natural Capitalism Select Client List Industry Financial , Retail Energy, Transport Government & Services & Infrastructure & Nonprofit Hollandia
  • 5. Natural Capitalism Global Driving Forces Resource Limitations & Energy Dependence Environmental Damage Accumulating Knowledge Increasing Awareness & Consumer Choices Trend-Setting Regulation Life-Cycle (strategic) Cost of Fossil Fuels Venture Capital & Private Equity Investment
  • 6. Natural Capitalism Driving forces – Consumer “Priority List” Food & Water Ingestion Household Chemicals Ingestion & Inhalation Cookware, Smoke & Air Pollution Inhalation Cosmetics, Clothing & Toys Skin contact Construction, Furniture & Electronics Living surroundings Energy & Climate Change Comfort
  • 7. Natural Capitalism Driving forces – Resource Limitation Biosphere II (1991) – $200 million fail to provide 8 scientists in a dome an ecosystem with adequate air, water, food The value of natural resources, when missing, far exceeds their allocated market value
  • 8. Natural Capitalism Driving forces – Resource Limitation “The new limits to prosperity are natural systems: not boats, but fisheries; not sawmills, but forests.” In Israel: not water pipes, but water; not cars & roads, but available land.
  • 9. Natural Capitalism Theory – the Problem “Natural Capital as a Limiting Factor” Natural Capitalism: the next Industrial Revolution (1999) Amory Lovins, Hunter Lovins and Paul Hawken
  • 10. Natural Capitalism Theory – the Next Industrial Revolution
  • 11. Natural Capitalism Theory - Solutions Dramatically increase productivity & efficient use of natural resources Shift to biologically-inspired production models Move to a solutions-based business model Reinvest in natural capital
  • 12. Natural Capitalism Natural Capitalism Toolbox 1. Buy time by radically increasing resource productivity (“sustainability”) 2. Design for environment: biomimicry, closed loops, no waste, no toxicity 3. Replace products with services 4. Manage for restoration of human and natural capital
  • 13. Natural Capitalism Radical Resource Efficiency Improvement Incredible savings from re-thinking your assumptions: – Bus routes – Pipe layout – Pollution control – Waste-heat reuse in plastics industry Remember – There is no Waste – only poorly used Resources
  • 14. Natural Capitalism Using Resource Efficiency Improvement Methodology – Detail Inputs (energy & material) – Understand Imbedded Inputs – Detail Outputs – Check your balance – identify significant imbalances. What is their cost? – Examine alternative procedures/materials/technologies/paths
  • 15. Natural Capitalism Biomimicry Learn from nature – it has more experience than the rest of us! Close the loop – make the waste of one process the raw material for another
  • 16. Natural Capitalism
  • 17. Natural Capitalism
  • 18. Natural Capitalism Biomimicry – Sewage Treatment
  • 19. Natural Capitalism Biomimicry – Sewage Treatment
  • 20. Natural Capitalism Biomimicry (2) Choose/develop materials that mimic nature – Lotus Leaf – Velcro
  • 21. Natural Capitalism Using Biomimicry Methodology – Close the Loop – Look upstream, downstream, and “sidestream” – Material Selection – look for environmentally friendly materials
  • 22. Natural Capitalism Replace Products with Services Sell Services instead of the products – It’s what people want anyway! Pay-per-use, lease – Computers – computing services – Carpets – attractive/protective floor coverings – Stereos – beautiful sound – Lighting – useful/beautiful light Manufacturers – design for this to reap the benefits (modularize your product)
  • 23. Natural Capitalism Replace Products with Services Interface Carpet Tiles Xerox recycling programs Cradle to Cradle book Auto Directive in EU
  • 24. Natural Capitalism Reinvest in Natural Capital Most Natural Capital is taken for granted – we give them an economic value of zero. Value the services performed in nature – Clean air – Flood protection – Clean water (and enough of it) – Land protection Maintain the equilibrium (often, there is no $$ value that makes sense)
  • 25. Natural Capitalism Do we stand a chance? 2 examples 1820-1900 - -
  • 26. Natural Capitalism Do we stand a chance? 2 examples 1570-2000 ” ” -
  • 27. Natural Capitalism Ride the Waves or Tumble Below Thank you
  • 28. Natural Capitalism Simulation – Closing the Loop The Setting – a local community with: 1. Restaurant/fast-food chain 2. High School 3. Car dealership 4. Your company (choose)
  • 29. Natural Capitalism Simulation – Closing the Loop Ask yourself and Plan: – What are the inputs of each franchise? – What are the outputs? – Which inputs could be brought from elsewhere? – Which waste outputs could be diverted to resources?

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