Internet Marketing Panel
Discussion:
– 1 Billion Users
– 300,000 + list Auto Repair, Auto Technician,
Mechanic, in their personal profile
– 50% of Users Log in...
Items that can be
posted on Facebook
• Product Announcements
• Trade Show Attendance
• Customer Car Photos
• Tech Tips/ In...
Data & Information it
can Provide!
Ads within Facebook and HYPER
TARGETING to reach your
Customer!
• Ads Can be targeted by:
• Age
• Gender
• Location
• Inte...
Statistics
– 400 Million Users
– 460,000 new users per day!
– 140 million tweets per day(+65% in last 3 months)
– 40% of t...
What is twitter?
• Twitter is a way to share information in messages that are
140 characters or less with those that choos...
What are #HashTags ?
• Hash Tags are key words(subjects) that you can insert
in your tweet that describe what you are talk...
Data it Provides
• 2 Billion Views per day
• 24 hours of video is uploaded every minute
• 70% of YouTube traffic comes from outside
US
• Av...
Data it Provides
Who is watching “Web Videos” ?
• 77% of Internet Using Population in USA watches Videos
online
• That amounts to 147 Milli...
National Engine Parts Manufacturers Association - NEPMA social media presentation
National Engine Parts Manufacturers Association - NEPMA social media presentation
National Engine Parts Manufacturers Association - NEPMA social media presentation
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National Engine Parts Manufacturers Association - NEPMA social media presentation

Smith Advertising and Social Media was a co-presenter at the National Engine Parts Manufacturers Association annual meeting. The topic was Social Media Marketing so we provided a brief intro and overview.
Published on: Mar 3, 2016
Published in: Technology      Business      
Source: www.slideshare.net


Transcripts - National Engine Parts Manufacturers Association - NEPMA social media presentation

  • 1. Internet Marketing Panel Discussion:
  • 2. – 1 Billion Users – 300,000 + list Auto Repair, Auto Technician, Mechanic, in their personal profile – 50% of Users Log in EVERYDAY – Fastest Growing demographic is 55 years old & up – Business Pages vs. Personal Pages – Marketing Power is in the ability that users have to see your message and SHARE it! – Facebook pages & updates are indexed by Google! Statistics
  • 3. Items that can be posted on Facebook • Product Announcements • Trade Show Attendance • Customer Car Photos • Tech Tips/ Info • Contests, Giveaways, Sweepstakes • Videos you have done, or ones from others • Ask Questions to get feedback • Create Discussion Groups • So much more!
  • 4. Data & Information it can Provide!
  • 5. Ads within Facebook and HYPER TARGETING to reach your Customer! • Ads Can be targeted by: • Age • Gender • Location • Interests • Connection to your FB Page • Education Level • Relationship Status
  • 6. Statistics – 400 Million Users – 460,000 new users per day! – 140 million tweets per day(+65% in last 3 months) – 40% of tweets from Mobile app. – Thousands of users that have Auto Repair, Auto Technician, Mechanic, in their personal profile – Connect with people worldwide! – Twitter Accounts & Tweets are indexed by google
  • 7. What is twitter? • Twitter is a way to share information in messages that are 140 characters or less with those that choose to “follow your updates” because they are interested in your products • Those that will follow you include *auto mechanics, shops, media members, industry associations, enthusiasts, racers, & more! • “Tweets can be about products, events, info, tech tips, shows, etc and can include a link to your website, fb page, photos! • The Power lies in them seeing a message and “Re-tweeting” it to their followers! Communication in 140 characters or less!
  • 8. What are #HashTags ? • Hash Tags are key words(subjects) that you can insert in your tweet that describe what you are talking about. • Users can search hash tags to see what is being “tweeted” on that subject • Samples: #autorepair #auto #Camaro #GMLS #autoparts #SEMA #SEMAShow #Corvette #autoparts #carmaintenance #carrepair #Chevrolet
  • 9. Data it Provides
  • 10. • 2 Billion Views per day • 24 hours of video is uploaded every minute • 70% of YouTube traffic comes from outside US • Average Person spends 15 minutes per day on YouTube. • Aside from Google, YouTube, Facebook, and Twitter are the most used search engines for information. Statistics
  • 11. Data it Provides
  • 12. Who is watching “Web Videos” ? • 77% of Internet Using Population in USA watches Videos online • That amounts to 147 Million People • Of those people, they watched 13.5 BILLION VIDEOS online in the month of October 2008 alone!

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