FINDING THE –
FUTURE FACE OF
RADIANCE
POND’S
ABOUT THE BRAND
Pond's is an International Brand with a presence in over 56 countries,
whose name is synonymous with Skin ...
Launching Pond’s
BB+ Fairness Cream
on Facebook
Driving
awareness and
generating trials
THE OBJECTIVE
1 2
THE CONCEPT
Pond’s ‘Future Face Of Radiance” via Facebook
Pond’s launched a new product called the Pond’s BB+ Fairness Cre...
Facebook was used to achieve the objectives
THE STRATEGY
Launch a New Product
Run a Contest to Spread the WordUse visuals ...
THE EXECUTION
An activity spread Across India via Facebook
1. It was a contest where fans could participate in the Future ...
Applications Main Page on Facebook
THE CONTEST APPLICATION
The application had 2 simple steps by which users could get a chance to be on the
cover of Femina Magazine
CONTENT WITHIN ...
TOTAL USERS.
KEY METRICS OF THE CAMPAIGN
No. of Total Users: 4,494
We had 1,810 picures uploaded during the course of the campaign.
PHOTOS UPLOADED BY FANS
Age & Gender Break Up.
KEY METRICS OF THE CAMPAIGN
City Wise Break Up.
KEY METRICS OF THE CAMPAIGN
Total Statistics For Application
KEY METRICS OF THE CAMPAIGN
TOTAL TAB VIEWS 2,961
TOTAL PARTICIPATION 4,494
TOTAL IMAGES ...
THANK YOU
Ponds The Future Face of Radiance - Case Study
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Ponds The Future Face of Radiance - Case Study

Pond's is an International Brand giving a range of Skin Care products for millions of customers.
Published on: Mar 4, 2016
Published in: Lifestyle      Business      
Source: www.slideshare.net


Transcripts - Ponds The Future Face of Radiance - Case Study

  • 1. FINDING THE – FUTURE FACE OF RADIANCE POND’S
  • 2. ABOUT THE BRAND Pond's is an International Brand with a presence in over 56 countries, whose name is synonymous with Skin Care for almost a century. We are a global skin care expert that has a presence in over 50 countries, making us a skin care brand to reckon with. We take pride in our state-of-the-art R&D facilities led from Pond’s Institutes at New York, Tokyo and Madrid, helping to create international beauty solutions for women. Our Pond's philosophy is based on the application of cutting-edge technology in skin care and giving customized solutions for different skin care needs. We have been listening to women’s needs and desires for over 150 years enabling us to deliver customised beauty solutions. We accompany them on their journey to enhance the beauty of their skin. Pond's is a trusted companion that understands the significance of beauty for the Indian woman.
  • 3. Launching Pond’s BB+ Fairness Cream on Facebook Driving awareness and generating trials THE OBJECTIVE 1 2
  • 4. THE CONCEPT Pond’s ‘Future Face Of Radiance” via Facebook Pond’s launched a new product called the Pond’s BB+ Fairness Cream that helps lighten dark spots and provides all day radiance that doesn’t smudge or wash off easily. The main idea was to provide women a unique opportunity to be on the cover of Femina Magazine with Pond’s BB+ Fairness Cream.
  • 5. Facebook was used to achieve the objectives THE STRATEGY Launch a New Product Run a Contest to Spread the WordUse visuals to attract fans & followers
  • 6. THE EXECUTION An activity spread Across India via Facebook 1. It was a contest where fans could participate in the Future Face Of Radiance Contest in two simple steps. 2. The first step was to upload their picture and then give us a reason why they want to be on cover of Femina Magazine. Gratification – The participant would get a chance to be on the cover of India’s leading fashion & Lifestyle magazine, Femina Magazine.
  • 7. Applications Main Page on Facebook THE CONTEST APPLICATION
  • 8. The application had 2 simple steps by which users could get a chance to be on the cover of Femina Magazine CONTENT WITHIN THE APPLICATION
  • 9. TOTAL USERS. KEY METRICS OF THE CAMPAIGN No. of Total Users: 4,494
  • 10. We had 1,810 picures uploaded during the course of the campaign. PHOTOS UPLOADED BY FANS
  • 11. Age & Gender Break Up. KEY METRICS OF THE CAMPAIGN
  • 12. City Wise Break Up. KEY METRICS OF THE CAMPAIGN
  • 13. Total Statistics For Application KEY METRICS OF THE CAMPAIGN TOTAL TAB VIEWS 2,961 TOTAL PARTICIPATION 4,494 TOTAL IMAGES UPLOADED 1,810
  • 14. THANK YOU

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