NATIONAL
CONFERENCE REPORT
i_Lead 0.2 Madrid 2014
27th, 28th, 29th and 30th of November 2014
Powered by AIESEC in Spain
Ho...
REPORT OUTLINE
• General Information…………………………………………………….……..2
• Organizing Conference Team…………………………………………………5
• Sponsors...
GENERAL INFORMATION
i_Lead 0.2 Madrid 2014 was a National Conference of AIESEC in Spain celebrated in
Madrid from 27th to ...
Agenda
3
THE ORGINIZING COMMITTEE
TEAM
• Finance
• Delegates
Leila Bentahar Palate
leila.bentahar@aiesec.net
Student of Business Ad...
• Sponsorship
• Supporters
Rodrigo Pérez Orive
rodrigo.perezorive@aiesec.net
Graduated in Computer Engineering at
Alfonso ...
• Conference Manager
• Organizing Committee President
Sonia Mijarra González
sonia.mijarra@aiesec.net
Student of Double De...
SPONSORS & COLLABORATORS
Collaborates in-kind with:
 300 Units Snatt’s palitos
 300 Units Natuchips
 300 Units Súperpal...
Collaborates in-kind
with 200 Units
8
Collaborates in-kind
with:
 800 mini Strawberry
Cheesecake chocolate
bars
 800 mini Cookies &
Cream chocolate bars
9
Collaborates with
600 PinkCow Units
10
Monetary collaboration and
promotional materials
11
As a global leader in innovation and
high-tech engineering consulting,
Altran accompanies its clients in the
creation and ...
Monetary collaboration and
promotional materials
13
DELEGATES
The total number of attendees to i_Lead 0.2 Madrid 2014 was 127 people, all of them young
AIESEC members from th...
COMMUNICATIONS
The Organizing Committee wanted to transmit a young, fresh image that invites the
AIESEC members all the en...
• COMMUNICATION CHANNELS
GMAIL
We created an official email account in order to use one single and effective communication...
SOCIAL MEDIA CAMPAIGNS
Inspirational Campaign
 Countdown Campaign
Partners Presentation Campaign
Posting photos of prev...
 Conference Team Introducing Campaign
 Madrid Campaign
Each member of the Conference Team
(Organizing Committee and Faci...
95%
2,99%2,01%
Incomes
Fee Partners Merchandising
FINANCE
88,14% 2,16%
9,70%
Expenses
Accomodation
Materials
Conference ro...
LOGISTICS
Hotel Torrejón de Ardoz is well prepared and equipped to organize conferences, it has
several spacious rooms to ...
THAN YOU FOR MAKING
THIS CONFERENCE
POSSIBLE!!!
1
of 22

National Conference Report

This is the final report of the National Conference in AIESEC in Spain which took place in Madrid from 27th to 30th November 2014 and reunited 148 university students who are AIESEC members.
Published on: Mar 3, 2016
Published in: Leadership & Management      
Source: www.slideshare.net


Transcripts - National Conference Report

  • 1. NATIONAL CONFERENCE REPORT i_Lead 0.2 Madrid 2014 27th, 28th, 29th and 30th of November 2014 Powered by AIESEC in Spain Hosted by AIESEC in Madrid
  • 2. REPORT OUTLINE • General Information…………………………………………………….……..2 • Organizing Conference Team…………………………………………………5 • Sponsors & Collaborators…………………………………………………….7 • Delegates Management……………………………………………………...14 • Communications Management……………………………………………...15 • Financial Sustainability……………………………………………………..19 • Conference Logistics………………………………………………………..20 1
  • 3. GENERAL INFORMATION i_Lead 0.2 Madrid 2014 was a National Conference of AIESEC in Spain celebrated in Madrid from 27th to 30th November, hosted by AIESEC in Madrid. The main i_Lead 0.2 Madrid 2014 goal was to gather all the AIESEC members accross Spain to elect the next President, connect with companies, be aware of the situation of AIESEC in Spain, receive all the information from the National Directors in order to develop the international and national strategies towards goal achievements. The four-days conference was divided in four blocks, each one with a theme:  The theme of the first day was “I see the changes happening already and we are creating a new generation”. It was mainly focused on the Election process of the next President of AIESEC in Spain for the term 2015-2016. AIESEC is recognised as one of the most democratic organisations by WorldBlu. The candidate presented his program, answered to the members all the questions they asked and had an interview with one of the founders of AIESEC, Bernd Thomas  The theme of the second day “I am aware that the change is a needed action” took place Youth to Business, a day where the members of AIESEC had sessions and workshop with different companies as BBVA, Everis, Teamlabs, Google… This day the young members of AIESEC had the opportunity to connect with companies, and share and present their ideas.  The theme of the third day was “I understand the changes needed to drive 2015”. The facilitators transmitted the delegates the knowledges needed to reach the goals for 2015 AIESEC in the whole world had committed to. It also took place the “Gala Night” during the dinner, it was a very emotional night with many surprises and awards.  The theme of the fouth and second day “I am aware about my journey and my role on the next period to accomplish AIESEC in Spain goals”. The different sessions were divided by tracks depending on the role the delegates had inside the organisation, the objective was to understand their roles for the next months, be aware of their fears and make an action plan for the next months that allowed them to face challenges and to achieve the national goals. 2
  • 4. Agenda 3
  • 5. THE ORGINIZING COMMITTEE TEAM • Finance • Delegates Leila Bentahar Palate leila.bentahar@aiesec.net Student of Business Administration and Law at “Universidad Autónoma de Madrid” Kati Tarquis kati.tarquis@aiesec.net Student of Law in “Universidad Complutense de Madrid” David Sánchez Peña david91.sanchez@aiesec.net Student of Business Administration at “Universidad Complutense de Madrid” • Logistics Lorena Rojo lorena.rojo@aiesec.net Graduated in Journalism by “Universidad Complutense de Madrid” 4
  • 6. • Sponsorship • Supporters Rodrigo Pérez Orive rodrigo.perezorive@aiesec.net Graduated in Computer Engineering at Alfonso X El Sabio University Amir Sultan amir.sultan@aiesec.net Graduated in Master of Management and Digital Business at IE Business School Alexandro Gaffar alexandro.gaffar@aiesec.net Student of Economics at “Universidad Complutense de Madrid” Josephine Stefani josephine.stefani@aiesec.net Student of Geography at University College London 5
  • 7. • Conference Manager • Organizing Committee President Sonia Mijarra González sonia.mijarra@aiesec.net Student of Double Degree Business Administration and Law at ”Universidad Carlos III de Madrid” Anna Roca Codina anna.rocacodina@aiesec.net Graduated in International Business Economics at “Universitat Pompeu Fabra Barcelona” 6
  • 8. SPONSORS & COLLABORATORS Collaborates in-kind with:  300 Units Snatt’s palitos  300 Units Natuchips  300 Units Súperpalomitas de MisterCorn 7
  • 9. Collaborates in-kind with 200 Units 8
  • 10. Collaborates in-kind with:  800 mini Strawberry Cheesecake chocolate bars  800 mini Cookies & Cream chocolate bars 9
  • 11. Collaborates with 600 PinkCow Units 10
  • 12. Monetary collaboration and promotional materials 11
  • 13. As a global leader in innovation and high-tech engineering consulting, Altran accompanies its clients in the creation and development of their new products and services. Altran’s “Innovation makers” have been providing services for 30 years to key players in the aerospace, automotive, energy, railway, finance, healthcare and telecom sectors Traity is a digital platform which wants to create a community based on confidence. The users can import their info from social media and pages like eBay or BlaBlaCar, fro creating a complete passport of online reputation which even includes other persons opinion and you can transport through the network Monetary collaboration Monetary collaboration 12
  • 14. Monetary collaboration and promotional materials 13
  • 15. DELEGATES The total number of attendees to i_Lead 0.2 Madrid 2014 was 127 people, all of them young AIESEC members from the 14 local committees across Spain. The delegates have different roles within the organisation and are divided in the different areas as well. The graphics below reflects the number of delegates per role, area and local committee. Some sessions were divided by the role of the delegates since an LCP (Local Committee President) faces differents challenges than a Team Member for instance. * Quedan excluidos de calificación por área MC, MC manager, Alumni, LCPe, LCPc y OC Role of the delegates LCPc LCPe LCVPc LCVPe Team Leader Team Member BD ICX OGXFZ&L MKT TM Number of delegates per area* *Excluded MC, MC Managers, Alumni, LCPe, LCPc and OC 14
  • 16. COMMUNICATIONS The Organizing Committee wanted to transmit a young, fresh image that invites the AIESEC members all the enthusiastic they had about the conference. For the logo and the webpage 3 light colours have been used mainly: blue, green and red. A long time had passd since the last National Conference celebrated in Madrid and organized by the Local Committee of Madrid, we wanted to transmit this fact, so we included in the logo the symbol of Madrid city “the bear and the arbutus”, the top of the tree symbolises the dot of the “i” symbolises the top of the arbutus and the “i” letter symbolises the trunk of the arbutus. The bear stands on the underscore which is included on the official name of the conference. In the logo the red colour has also been used to symbolise the colour of the region of Madrid. 15
  • 17. • COMMUNICATION CHANNELS GMAIL We created an official email account in order to use one single and effective communication channel between the Conference Team and the delegates. The email account is: contact@ilead02.info WEB PAGE The main source of information was the web page, it has all the info about the conference: venue and how to arrive, partners, Conference Team, agenda, payment instructions, etc. We created the URL http://www.ilead02.info/ that redirects you to the web page through wix.com FACEBOOK: OVERALL ANALYSIS 280 Likes reached 4880 maximum reach We reached mainly young people between 18 and 24 years old from the main cities in Spain 16
  • 18. SOCIAL MEDIA CAMPAIGNS Inspirational Campaign  Countdown Campaign Partners Presentation Campaign Posting photos of previous conferences with i_Lead 0.2 logo and inspirational quotes in order to encourage AIESEC members to attend the conference as they see themselves in the picturess posted and can remember the experience they lived and the impact it had in themselves This campaign consisted of announcing the countdown to the conference and also to the applications deadline posting photos of clocks. Each partner was presented on the Fan page with the company logo and a short description of the corporate philosophy. 17
  • 19.  Conference Team Introducing Campaign  Madrid Campaign Each member of the Conference Team (Organizing Committee and Faci Team) was presented individually with a photo and the answers to some personal questions. This allowed the delegates to get to know more personally the people who were preparing the conference. The purpose of this campaign was to encourage AIESEC members to come to Madrid and attend the conference, thus, we posted different photos of city and also a video of the Oganizing Committee in different places of Madrid was published and had more than 1000 reach (below) MERCHANDISING T-shirts with the Conference logo were sold by 10€, also there was a raffle of 1 t-shirt and the papers to participate were sold by 0,50€ 18
  • 20. 95% 2,99%2,01% Incomes Fee Partners Merchandising FINANCE 88,14% 2,16% 9,70% Expenses Accomodation Materials Conference rooms All the team was awared about the finance situation, we needed to spend as less money as possible but at the same time give a great experience to the attendees . One of the crucial decisions to take was to find a proper venue which allow us to have 5 rooms for the different sessions and activities, also to accomodate all the delegates and to have all the meals included, a proper technology equipment (projectors and sound system in each room). I was difficult to find a venue with all these requiments that fitted in our tight budget. As incomes to cover the expenses, we had the fee of the delegates but weren’t enough so the Sponsorship team worked really hard in order to get extra incomes from the partners and also they looked for partners in-kind in order to have snacks and drinks during the breaks and in this way not having more expenses. During the conference, we sold merchandising t-shirts which allowed us to have more incomes in order to cover the expenses. We hadn’t got profit, nor loss. We were able to provide a great experience to the delegates with a good accomodation in a 4-star hotel, abundance of food and the proper equipment to deliver the different sessions and activities and we could covered all the expenses after a really hard work. 19
  • 21. LOGISTICS Hotel Torrejón de Ardoz is well prepared and equipped to organize conferences, it has several spacious rooms to do all the different activities, workshops and sessions with technology equipment. The accomodation was in Hotel Torrejón de Ardoz and Hotel Aida, these are two hotels one in front of another, they belong to "Grupo Hostal", are located in the centre of Torrejón de Ardoz and are very close to Adolfo Suárez Madrid Barajas Airport and Ifema. They are also very well communicated by bus (there is a bus stop in front of the hotel) and by train, as the Cercanías train station of Renfe is very close. There are rooms with triple and double beds and they have free Wi-Fi, satellite TV, air conditioning and private bathrooms. It was crucial for this conference the size of the session rooms, their equipment, and the possibility to accommodate to all the delegates even it was a big number. 20
  • 22. THAN YOU FOR MAKING THIS CONFERENCE POSSIBLE!!! 1

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