STP & Marketing Mix Strategy for MUNGLE Presented By: Narasingh Patro Mob: 09311666090
Segmentation <ul><li>SEC-A,B </li></ul><ul><li>Age: 7-13 year olds Kids </li></ul><ul><li>Activities and life style: Fun l...
Targeting <ul><li>The target customer is 4-8 year olds school students who are fun loving and having pester power to infl...
Positioning <ul><li>Fun </li></ul><ul><li>Good quality </li></ul><ul><li>Value for money </li></ul><ul><li>Indian concept ...
POP vs. POD Points of Parity Points of Difference <ul><li>Indian Concept </li></ul><ul><li>Good Quality </li></ul><ul><li>...
Marketing Mix
PRODUCT <ul><li>Product Variety: CD, Story book, and coloring book, </li></ul><ul><li>puzzle </li></ul><ul><li>Quality: ...
Price <ul><li>List Price: Rs 400(Book, CD and puzzle book) </li></ul><ul><li>Discounts: 10% </li></ul><ul><li>Payment Per...
Promotion <ul><li>Sales Promotion </li></ul><ul><li>Advertising </li></ul><ul><li>Sales Force </li></ul><ul><li>Public Rel...
Sales Promotion <ul><li>If the consumer buys CD and book at a time give him/her a T- shirt with a fictitious character of...
Advertising <ul><li>TVC: Pogo & Cartoon Network </li></ul><ul><li>Product placement in movies </li></ul><ul><li>Print Med...
Public Relations <ul><li>PENCIL strategy </li></ul><ul><li>P: Publication/Publicity </li></ul><ul><li>E: Events </li></ul>...
Publication <ul><li>Printing of Name plates, stickers & labels </li></ul><ul><li>Billo wall paper, Mobile Screen Saver </l...
Events <ul><li>Drawing </li></ul><ul><li>Dance </li></ul><ul><li>Magic show </li></ul><ul><li>Games (outdoor) </li></ul>...
News <ul><li>Select some children who can influence others about the product. </li></ul><ul><li>Keep some free sample of ...
Community Involvement <ul><li>In order to win the heart of the child, the company has to influence the parents because par...
Lobbying <ul><li>Creating a buzz in the minds of the children. </li></ul><ul><li>Impulse buying </li></ul><ul><li>Direct ...
Place & Distribution <ul><li>The distribution of Mungle can be done through the conventional way to reach the target custo...
Innovative Strategy <ul><li>Tie up with News paper and Magazine agency for distribution of the comics </li></ul><ul><li>Mo...
<ul><li>Thank you </li></ul>
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Narasingh Patro Mungle

Published on: Mar 3, 2016
Published in: Business      News & Politics      
Source: www.slideshare.net


Transcripts - Narasingh Patro Mungle

  • 1. STP & Marketing Mix Strategy for MUNGLE Presented By: Narasingh Patro Mob: 09311666090
  • 2. Segmentation <ul><li>SEC-A,B </li></ul><ul><li>Age: 7-13 year olds Kids </li></ul><ul><li>Activities and life style: Fun loving </li></ul>
  • 3. Targeting <ul><li>The target customer is 4-8 year olds school students who are fun loving and having pester power to influence their parents. </li></ul>
  • 4. Positioning <ul><li>Fun </li></ul><ul><li>Good quality </li></ul><ul><li>Value for money </li></ul><ul><li>Indian concept </li></ul>Teenage High-Middle class Smart and agile Clever Fun loving Cute People Image Performance Mungle
  • 5. POP vs. POD Points of Parity Points of Difference <ul><li>Indian Concept </li></ul><ul><li>Good Quality </li></ul><ul><li>Fine Material </li></ul><ul><li>Flashy and attractive </li></ul><ul><li>Animated </li></ul><ul><li>Exclusive Indian animated comic cum CD </li></ul><ul><li>Competitive price (reasonable for Indian consumer) </li></ul><ul><li>Innovation promotion strategy </li></ul><ul><li>Distribution </li></ul>
  • 6. Marketing Mix
  • 7. PRODUCT <ul><li>Product Variety: CD, Story book, and coloring book, </li></ul><ul><li>puzzle </li></ul><ul><li>Quality: Good paper and material </li></ul><ul><li>Board Book: 30 Pages </li></ul><ul><li>Language: English and other regional language </li></ul><ul><li>Features: standardized penciling, inking, </li></ul><ul><li>storytelling and coloring. </li></ul><ul><li>Brand Name: Mungle </li></ul><ul><li>Packaging: Attractive glossy packaging </li></ul><ul><li>Sizes: 6.5 x 5.1 x 0.7 inches (Assumption) </li></ul><ul><li>Services: Home delivery by order </li></ul>
  • 8. Price <ul><li>List Price: Rs 400(Book, CD and puzzle book) </li></ul><ul><li>Discounts: 10% </li></ul><ul><li>Payment Period: Over the Counter </li></ul><ul><li>Credit Terms: No credit to the end consumer </li></ul>
  • 9. Promotion <ul><li>Sales Promotion </li></ul><ul><li>Advertising </li></ul><ul><li>Sales Force </li></ul><ul><li>Public Relations </li></ul><ul><li>Direct Marketing </li></ul>
  • 10. Sales Promotion <ul><li>If the consumer buys CD and book at a time give him/her a T- shirt with a fictitious character of Billo depicted on the shirt. </li></ul><ul><li>(offer valid for first two month of the launch) </li></ul>
  • 11. Advertising <ul><li>TVC: Pogo & Cartoon Network </li></ul><ul><li>Product placement in movies </li></ul><ul><li>Print Media : Advertisement in Times of India kids news paper (SEC-A) </li></ul><ul><li>Bill Board & Hoarding: Schools, Kids zone, Children’s Park </li></ul><ul><li>Flyers and posters that retailers can hand out to potential readers </li></ul>
  • 12. Public Relations <ul><li>PENCIL strategy </li></ul><ul><li>P: Publication/Publicity </li></ul><ul><li>E: Events </li></ul><ul><li>N: News </li></ul><ul><li>C.I: Community Involvement </li></ul><ul><li>L : Lobbying </li></ul>
  • 13. Publication <ul><li>Printing of Name plates, stickers & labels </li></ul><ul><li>Billo wall paper, Mobile Screen Saver </li></ul><ul><li>Billo Tattoo </li></ul><ul><li>Billo toys </li></ul>
  • 14. Events <ul><li>Drawing </li></ul><ul><li>Dance </li></ul><ul><li>Magic show </li></ul><ul><li>Games (outdoor) </li></ul><ul><li>Children’s days event </li></ul>
  • 15. News <ul><li>Select some children who can influence others about the product. </li></ul><ul><li>Keep some free sample of books in children activity rooms </li></ul>
  • 16. Community Involvement <ul><li>In order to win the heart of the child, the company has to influence the parents because parents have the right and authority to buy the product. The company has conduct certain activity to win the heart of the parents. </li></ul>
  • 17. Lobbying <ul><li>Creating a buzz in the minds of the children. </li></ul><ul><li>Impulse buying </li></ul><ul><li>Direct Selling </li></ul>
  • 18. Place & Distribution <ul><li>The distribution of Mungle can be done through the conventional way to reach the target customer. </li></ul><ul><li>Publisher-distributor-retailer-consumer </li></ul>Feedback/information flow
  • 19. Innovative Strategy <ul><li>Tie up with News paper and Magazine agency for distribution of the comics </li></ul><ul><li>Monthly and yearly subscription offer </li></ul><ul><li>Institutional Network: Sending direct marketing executives for selling of the product in the institution </li></ul>
  • 20. <ul><li>Thank you </li></ul>

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