Media Effects DebatesThe Narcotising Dysfunction Model – Long term effect theoryThis...
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Narco n sensi

Published on: Mar 3, 2016
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Transcripts - Narco n sensi

  • 1. Media Effects DebatesThe Narcotising Dysfunction Model – Long term effect theoryThis concept of audience reception suggests that the mass media renderaudiences incapable of action. The name of the theory describes the way thatprolonged media exposure can act like a narcotic drug on the brain, causingapathy.In this way the afflicted becomes a ‘couch potato’. Sensitisation Model – Short/Long term effect theoryObviously, this is the opposite to the inoculation model.Difficult to prove – but when filmed in a certain way, violence can be soshocking as to put people off violence and make them more aware of itsconsequences.Sensitisation to certain crimes, it is argued, could make people ore aware andmore likely to report them.

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