NAGARJUNA HERBAL
CONCENTRATES LTD
ORGANISATION
STUDY
NEED OF THE STUDY
 To provide a general awareness of the
functioning of the various departments and
management of the com...
OBJECTIVES OF THE STUDY
• To study the structure of the organisation.
• To understand the functions and working of
various...
INDUSTRIAL PROFILE
• Ayurveda or Ayurveda medicine is a system of
traditional medicine is native to Indian subcontinent
an...
Cont…
• Ayurveda is composed of two words, Ayu which
means Life (Longevity) and Veda which means
Knowledge (Science).
WORLD SCENARIO
• As the global market is big and expanding, the Indian
herbal industry is focusing on exports
• Total glob...
INDIAN SCENARIO
• There are number of companies producing
Ayurvedic medicine in India, but most of them
are quite small, i...
COMPANY PROFILE
• Incorporated in the year 1985
• commissioned in October 1989
• The company has an authorized capital of ...
COMPANY PROFILE
• MISSION
“Restoration of Ayurvedic to its original glory”
• VISION
“To be the best solution provider in t...
ORGANISATION STRUCTURE
DEPARTMENTS
• Finance department
• Human resource department
• Operation department
• Production department
• Personnel de...
FINANCE DEPARTMENT
• NHC Ltd. is a public limited company
had on authorized capital of 500,00,000
• The firm prepares its ...
HUMAN RESOURCES DEPARTMENT
• Human Resource Management is based on
ideas and techniques developed to enhance
worker motiva...
MARKETING DEPARTMENT
• Nagarjuna has emerged as one of the top-most
leader of Ayurveda market in Kerala by means of
its ma...
SALES DEPARTMENT
• The company had a huge market on the basis
of the market and competition
• total sales is Rs.397, 396,0...
MAINTAINANCE DEPARTMENT
• Production in the concern depends largely on
the maintenance department.
• machines are kept in ...
PRODUCTION/OPERATION
DEPARTMENT
• Production is the heart of an organization ie, it
is the primary business of an organiza...
PURCHASE DEPARTMENT
• The company is purchasing 400 tones of material
per year
• Assistant manager of purchase and two oth...
QUALITY CONTROL DEPARTMENT
• Nagarjuna has a full-fledged and most modern
quality control laboratory Nagarjuna has a full-...
SWOT ANALYSIS
STRENGTHS
• NHCL produces good quality products at
reasonable price
• Wide distribution network
• Good & Eff...
WEAKNESS
• Non Availability of getting medical plants
• Low number of production Manufacturing
Units
• Advertising is very...
OPPORTUNITIES
• Good Demand
• Scope for Innovation and R&D
• Medicinal plants cultivation & preserving rare
medicinal plan...
THREATS
• Entry of duplicate
• Cut throat competition
• Scarcity of raw material
FINDINGS AND SUGGESTIONS
FINDINGS
• Year by year it earns increasing turnover and demands.
• The labor-Management relation...
SUGGESTIONS
• Experienced employees.
• Arrange adequate supply of raw materials.
• Increase the advertisements.
• Increase...
CONCLUSION
• Nagarjuna Herbal Concentrates Ltd. as ISO 9001:2000
certified company was establish in the year 1989 with
the...
Thank You
of 27

Nagarjuna

An organizational study in nagarjuna herbal concentrates ltd
Published on: Mar 3, 2016
Published in: Education      
Source: www.slideshare.net


Transcripts - Nagarjuna

  • 1. NAGARJUNA HERBAL CONCENTRATES LTD ORGANISATION STUDY
  • 2. NEED OF THE STUDY  To provide a general awareness of the functioning of the various departments and management of the company  This study helps to understand the various functions of each department
  • 3. OBJECTIVES OF THE STUDY • To study the structure of the organisation. • To understand the functions and working of various departments of the organisation. • To understand the roles and responsibilities of various managerial personnel • To gain practical knowledge in the NHCL
  • 4. INDUSTRIAL PROFILE • Ayurveda or Ayurveda medicine is a system of traditional medicine is native to Indian subcontinent and a form of alternative medicine • The oldest known ayurvedic texts are the SuśrutaSaṃhitā and the CharakaSaṃhita. • . Ayurveda is the original contribution of India (Bharatha) to the world and treats man as a whole - which is a combination of body, mind and soul
  • 5. Cont… • Ayurveda is composed of two words, Ayu which means Life (Longevity) and Veda which means Knowledge (Science).
  • 6. WORLD SCENARIO • As the global market is big and expanding, the Indian herbal industry is focusing on exports • Total global herbal market is of a size of 90 billion dollars • India has 16 Agro-climatic zones, 15 biotic provinces 45000 different plant species and 15000 medical plants that include 7000 Ayurvedic, 700 in unani medicine, 600 in sidha medicine and 30 in modern medicine.
  • 7. INDIAN SCENARIO • There are number of companies producing Ayurvedic medicine in India, but most of them are quite small, including numerous neighborhood pharmacies that compound ingredients to make their own remedies • The key suppliers in ayurvedic products are Dabur, vaidyanath and Zandu which together have about 85% of India’s domestic market. •
  • 8. COMPANY PROFILE • Incorporated in the year 1985 • commissioned in October 1989 • The company has an authorized capital of Rs 5,00,00,000 and paid-up capital of Rs 2,64,80,000 • company provides employment to over 1200 persons directly and indirectly. • Products of NHCL-Arishtams, Thailams, Lehyams, Gulikas,Etc
  • 9. COMPANY PROFILE • MISSION “Restoration of Ayurvedic to its original glory” • VISION “To be the best solution provider in the health care through in Ayurvedic” • VALUES By understanding the deep and fundamental needs of its people, its customers, its investors and Eco system
  • 10. ORGANISATION STRUCTURE
  • 11. DEPARTMENTS • Finance department • Human resource department • Operation department • Production department • Personnel department • Maintenance department • Research and development • Production /operation department • Quality control department
  • 12. FINANCE DEPARTMENT • NHC Ltd. is a public limited company had on authorized capital of 500,00,000 • The firm prepares its final accounts at yearly intervals • Accounts are allowed to check by the auditors in the every financial year and report is published to the share holders • To evaluate the future performance they are using the ratio analysis
  • 13. HUMAN RESOURCES DEPARTMENT • Human Resource Management is based on ideas and techniques developed to enhance worker motivation, productivity and performance
  • 14. MARKETING DEPARTMENT • Nagarjuna has emerged as one of the top-most leader of Ayurveda market in Kerala by means of its marketing strength • Nagarjuna has a wide marketing network; which includes over 800 franchises outlets in Kerala and over 150 franchises outside the state • In Kerala, the marketing operations of Nagarjuna are mainly under divisions of Generic division, Ethical division and OTC division.
  • 15. SALES DEPARTMENT • The company had a huge market on the basis of the market and competition • total sales is Rs.397, 396,029 IN 2013 • Target fixation is on the basis of the demand contribution, season, availability of raw- materials etc. • Distribution channels are motivated through giving free transportation facility
  • 16. MAINTAINANCE DEPARTMENT • Production in the concern depends largely on the maintenance department. • machines are kept in the proper condition so as to maintain the quality of the product • preventive maintenance aims to locate the source of trouble and to remove them before break even down occurs
  • 17. PRODUCTION/OPERATION DEPARTMENT • Production is the heart of an organization ie, it is the primary business of an organization • Nagarjuna Herbal Concentrates has a product line of 500 medicines
  • 18. PURCHASE DEPARTMENT • The company is purchasing 400 tones of material per year • Assistant manager of purchase and two other staff are concerned with the purchasing process • Procurement is always on the basis of the requirement or needs • . ‘Just in time’ is the buying technique practiced for purchasing raw-material for immediate and periodic requirements
  • 19. QUALITY CONTROL DEPARTMENT • Nagarjuna has a full-fledged and most modern quality control laboratory Nagarjuna has a full- fledged and most modern quality control laboratory • Quality control department is working for the checking and assuring the quality of each process and each product,
  • 20. SWOT ANALYSIS STRENGTHS • NHCL produces good quality products at reasonable price • Wide distribution network • Good & Efficient Marketing System • Producing more than 500 products
  • 21. WEAKNESS • Non Availability of getting medical plants • Low number of production Manufacturing Units • Advertising is very Low • Production is Low
  • 22. OPPORTUNITIES • Good Demand • Scope for Innovation and R&D • Medicinal plants cultivation & preserving rare medicinal plants • NHCL is now trying to link with tourism area
  • 23. THREATS • Entry of duplicate • Cut throat competition • Scarcity of raw material
  • 24. FINDINGS AND SUGGESTIONS FINDINGS • Year by year it earns increasing turnover and demands. • The labor-Management relationship in this company is so good. • Non-Availability of raw drugs • NHCL is also interested to know whether their agencies are satisfied or not. • Wastage is very low. • Nagarjuna Herbal Concentrates Limited is facing competition from similar industries, which are manufacturing and marketing the Ayurvedic products • Nagarjuna Herbal Concentrates Limited has less advertisement.
  • 25. SUGGESTIONS • Experienced employees. • Arrange adequate supply of raw materials. • Increase the advertisements. • Increase and find the source of raw materials. • Keep the tradition and heredity of Ayurveda and do not make anycompromise withregard to the quality and validity of the product to attract the customers.
  • 26. CONCLUSION • Nagarjuna Herbal Concentrates Ltd. as ISO 9001:2000 certified company was establish in the year 1989 with the mission to contribute to ayurveda in a creative manner in Kerala and else where. Within a short span of 25 years, Nagarjuna has become the second largest Ayurvedic house in Kerala, with a turnover of 27crores and include over 800 retail outlets in Kerala and over 150 outside the state. • Most of the agencies of Nagarjuna are satisfied with them and the well structured organization and the qualified personnel in all departments also contribute to its success.
  • 27. Thank You