Bring the National Geographic Society to your Library New from Gale Cengage Learning With Stephen Abram, MLS & V...
The Public LibraryAdventure
Bridging the GapWe must position the library as a quality resource• One that delivers the experience that users demand i...
Bridging the GapWe must position libraries understanding of the user’s adventure• Homework doesn’t have to be a trial o...
Bridging the GapWe must position the public library as programs and experience• Content alone is great but isn’t sufficie...
Bridging the GapWe must position the public library as stories and community• National Geographic has some of the most am...
Bridging the GapWe must position the library’s resources so users find them• Using labels and brands that users recognize...
What Public Libraries are Saying• Brand Appeal: 98% held a positive opinion toward the National Geographic brand; 99% for...
National Geographic Magazine Archive, 1888-1994 Scott Dawson, Associate Publisher
What is the National GeographicMagazine Archive? What is the National Geographic Magazine Archive?• Complete archive fr...
What is the National Geographic Magazine Archive?• Detailed indexing of all articles by National Geographic • Mapped to ...
Why the NG Magazine Archive?• Brand Name: Extremely well-known and highly regarded brand.• Content for a variety of disci...
Why the NG Magazine Archive?• National Geographic content • Quality • Credible • Accurate • Unique• Expand usage• Stan...
What Public Libraries are Saying• Content will be used most often for educational and research purposes.• Top Subjects: ...
What Public Libraries are SayingTerms used to describe the National Geographic brand: Educational: 98% Authen...
Functionality and Features• Standard Library/Research Tools • Boolean operators, proximity, wildcarding, phrase search...
Comparison to NG DVD Option• Standard Library/Research Tools • Boolean operators, proximity, wildcarding, phrase searc...
Comparison to NG DVD Option 25
Comparison to NG DVD Option • Other drawbacks • For use on a single computer – may ...
Leading Edge Research and ExplorationJacques Cousteau – Underwater Exploration 27
Leading Edge Research and ExplorationDian Fossey and Jane Goodall - Primates 28
Leading Edge Research and ExplorationRobert Ballard – The Titanic 29
Leading Edge Research and ExplorationNative Peoples and Cultures 30
Leading Edge Research and ExplorationPolar Exploration 31
Leading Edge Research and ExplorationCoverage of Mt. Everest Expeditions 32
Leading Edge Research and ExplorationEnvironmental Studies 33
Leading Edge Research and ExplorationArchaeology and Anthropology 34
What is the National Geographic Magazine Archive? 35
What is the National Geographic Magazine Archive? 36
Public Libraries and National GeographicThe perfect combo! Both are:• Trusted• Authentic• Adventurous• Learning and Discov...
ScottAdd closing slide with Call to Action and links to websiteWarn them about the survey afterwardsI can’t stay for quest...
Nat geo webinars public sa final
Nat geo webinars public sa final
Nat geo webinars public sa final
Nat geo webinars public sa final
Nat geo webinars public sa final
Nat geo webinars public sa final
Nat geo webinars public sa final
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Nat geo webinars public sa final

Published on: Mar 3, 2016
Published in: Education      Technology      
Source: www.slideshare.net


Transcripts - Nat geo webinars public sa final

  • 1. Bring the National Geographic Society to your Library New from Gale Cengage Learning With Stephen Abram, MLS & VP and Scott Dawson, Publisher 1
  • 2. The Public LibraryAdventure
  • 3. Bridging the GapWe must position the library as a quality resource• One that delivers the experience that users demand in libraries which is NOT a consumer experience• One where the searches deliver quality based on user needs and expectations and not based on commercial or special interests• One that integrates text based resources with visual resources 10
  • 4. Bridging the GapWe must position libraries understanding of the user’s adventure• Homework doesn’t have to be a trial or un-fun• Travel enjoyment is in the anticipation and planning• Armchair adventurers are a public library sweet-spot• National Geographic magazines are forever (look at your donations) 11
  • 5. Bridging the GapWe must position the public library as programs and experience• Content alone is great but isn’t sufficient• Every collection should align with a program and user need• Users have chosen the National Geographic experience in the homes as a membership, magazine, DVD or TV Show 12
  • 6. Bridging the GapWe must position the public library as stories and community• National Geographic has some of the most amazing stories every written and old• Libraries are all about stories from story time for kids to recreational reading to helping people write and public their own stories. 13
  • 7. Bridging the GapWe must position the library’s resources so users find them• Using labels and brands that users recognize• Using widgets to populate specific resources where the user lands• Marketing the databases as solutions to their discovery issues and problems as well as reading fiction is done 14
  • 8. What Public Libraries are Saying• Brand Appeal: 98% held a positive opinion toward the National Geographic brand; 99% for the content• Product Appeal: High level of interest (94%) and a strong likelihood to buy (65%)• Unique Content: No comparable alternatives to the National Geographic material 15
  • 9. National Geographic Magazine Archive, 1888-1994 Scott Dawson, Associate Publisher
  • 10. What is the National GeographicMagazine Archive? What is the National Geographic Magazine Archive?• Complete archive from 1888-1994 • 100+ years • 186K+ pages in 1,224 issues • 210K+ images • 435 map supplements• Full text searching of all articles 17
  • 11. What is the National Geographic Magazine Archive?• Detailed indexing of all articles by National Geographic • Mapped to Gale’s vocabulary• Bedrock of an entire National Geographic virtual library• Release date for archive: 5/17/2012 18
  • 12. Why the NG Magazine Archive?• Brand Name: Extremely well-known and highly regarded brand.• Content for a variety of disciplines: Supports learning and research in: • Peoples and Cultures • Environment • Geography • Science & Technology • Animals • Photography and journalism • Travel 19
  • 13. Why the NG Magazine Archive?• National Geographic content • Quality • Credible • Accurate • Unique• Expand usage• Standard library tools 20
  • 14. What Public Libraries are Saying• Content will be used most often for educational and research purposes.• Top Subjects: • People and cultures • Geography • Environment • Exploration and discovery • Science & technology • Animals 21
  • 15. What Public Libraries are SayingTerms used to describe the National Geographic brand: Educational: 98% Authentic: 95% Relevant: 93% Current: 93% Intellectual: 89% Serious: 86% 22
  • 16. Functionality and Features• Standard Library/Research Tools • Boolean operators, proximity, wildcarding, phrase searching • Citation Generator • Usage Statistics • Email link to article • Mark items for future use • Print current page or range of pages dditional features • UI translation into a range of languages • Search Assist • Detailed article and image indexing from National Geographic • Cross-search with other National Geographic material in a ‘virtual library’ 23
  • 17. Comparison to NG DVD Option• Standard Library/Research Tools • Boolean operators, proximity, wildcarding, phrase searching • Citation Generator • Usage Statistics • Email link to article • Mark items for future use • Print current page or range of pages dditional features • UI translation into a range of languages • Search Assist • Detailed article and image indexing from National Geographic • Cross-search with other National Geographic material in a ‘virtual library’ 24
  • 18. Comparison to NG DVD Option 25
  • 19. Comparison to NG DVD Option • Other drawbacks • For use on a single computer – may not be loaded on libraries’ networks • Content spread over 6 disks • No remote access • Very clunky interface • Doesn’t use Gale’s standardized vocabulary • Advantage • Price 26
  • 20. Leading Edge Research and ExplorationJacques Cousteau – Underwater Exploration 27
  • 21. Leading Edge Research and ExplorationDian Fossey and Jane Goodall - Primates 28
  • 22. Leading Edge Research and ExplorationRobert Ballard – The Titanic 29
  • 23. Leading Edge Research and ExplorationNative Peoples and Cultures 30
  • 24. Leading Edge Research and ExplorationPolar Exploration 31
  • 25. Leading Edge Research and ExplorationCoverage of Mt. Everest Expeditions 32
  • 26. Leading Edge Research and ExplorationEnvironmental Studies 33
  • 27. Leading Edge Research and ExplorationArchaeology and Anthropology 34
  • 28. What is the National Geographic Magazine Archive? 35
  • 29. What is the National Geographic Magazine Archive? 36
  • 30. Public Libraries and National GeographicThe perfect combo! Both are:• Trusted• Authentic• Adventurous• Learning and Discovery oriented• RelevantWatch for more exciting announcements from Gale 37
  • 31. ScottAdd closing slide with Call to Action and links to websiteWarn them about the survey afterwardsI can’t stay for questions on Monday but I’m sure you can handle themI can stay on the other daysDon’t forget to send me the links to the site for the event. I don’t have any yet.Cheers,Stephen 38