Visible-light activated catalysts (Nanogrids™) fully clean up ...
•IP validation •Building a brand •Expanding ...
Demand Creation HypothesisWise words from a market expert:Marc Shaw’s (Ultratech) “Triangulation Theory” to capture the cu...
Demand Creation BudgetActivity CostAds in magazines (e.g. safety + health ma...
Demand Creation Forecast• Currently a Highly Fragmented market (few major players such as SEACOR, GOLDER, and hundreds of...
Demand Creation Facts/ Customer Education• Problems that have garnered press: – Surfactants – Microbes...
Entry Barriers• “Remediation companies that use conventional booms are not going to give up their revenue stream from lan...
Potential Partners• Ultratech-Florida based oil remediation business; re-seller of innovative products• Spilltech-Boom se...
Advisory Board (tentative)• Retired EPA person• Bruce Bauman (API)• Remediation Consultant• Coast Guard Liaison• ...
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Nanocatalyst lecture 6 revenue model

Published on: Mar 3, 2016
Published in: Technology      Business      
Source: www.slideshare.net


Transcripts - Nanocatalyst lecture 6 revenue model

  • 1. Visible-light activated catalysts (Nanogrids™) fully clean up oil spills at low cost “Green” photochemistry - non-toxic material and by- products One of a kind product- advanced nanotechnology PIONEERING NANOTECHNOLOGY FOR OIL REMEDIATION R&D TESTING CLEAN-UP• Product Optimization • Pilot Scale Studies • Remediation Contractors• Consulting Services • Analytical Support • Own Projects PI: PerenaGouma Assoc. Professor NCT - We go all the way from Lead: Jusang Lee Graduate Student the Lab to the Field… Mentor: Clive Director (SPIR) and Clayton Professor
  • 2. •IP validation •Building a brand •Expanding • New Product their services •Pilot Studies•Industrial nano- •Green •Remediation ofmanufacturing •Marketing •Continuous/lo Petroleum-providers • Decomposes oil ng term based oil •Distribution polluted water •No energy cost to use•Suppliers of •Fast Remediationprecursor •IP protection •Partner/other •Recoverablematerial distribution •R&D capability •Customization channels •Risk reduction •Brand •Distributors •Convenience/u •Expertise sability •Dealers/Partners •Marketing •Sale of nanogrids™ © per square foot •R&D costs • First to market; premium revenues •Manufacturing costs •Licensing other IP (c) copyright 2011
  • 3. Demand Creation HypothesisWise words from a market expert:Marc Shaw’s (Ultratech) “Triangulation Theory” to capture the customer’s attention• Three Times• Three Different Ways Customer Sales CallOther realizations:• Many Dealers/Distributors will “kiss you”but they won’t necessarily commit to “marry you”
  • 4. Demand Creation BudgetActivity CostAds in magazines (e.g. safety + health magazine) $3,000Attending 2 domestic trade shows (NSC expo, Clean Gulf) $5,000Exhibitor Booths $4,000New product releases (online, social media, webpage $3,000creation, multimedia)Seminars (in house and in a hotel) $30,000Literature (brochures, posters) $2,000Sales calls; telemarketing $3,000
  • 5. Demand Creation Forecast• Currently a Highly Fragmented market (few major players such as SEACOR, GOLDER, and hundreds of small businesses)• Big players :$$$M; small oil remediation companies: $$M revenue/yr; Total market in $B.• We will segment the petroleum-oil polluted water remediation market (consisting of low tech products) by positioning our product as a Unique, “Sophisticated”, High Tech, Nano, Green, Eco-friendly remediation solution• We will educate potential customers about our niche market• Use our partners’ contacts to lobby for our product• Secure a significant piece of the market (10% within the first two years)
  • 6. Demand Creation Facts/ Customer Education• Problems that have garnered press: – Surfactants – Microbes• Need for Green Remediation Solutions• Use of Renewable Energy"We need to come up with better solutions to capture oil on the surface of theocean and to minimize the harm it causes to marine life, coastal wetlands,beaches, and to our livelihoods. Its a harm that can last for generations.”-Wendy SchmidtPresident of The Schmidt Family Foundation that works to advance thedevelopment of clean energy and support the wiser use of natural resourcesSponsor of the Wendy Schmidt Oil Cleanup X CHALLENGE
  • 7. Entry Barriers• “Remediation companies that use conventional booms are not going to give up their revenue stream from landfill operations, at least not without a fight”• “Oil recovery fee for contractors”• Lobbyists fighting on behalf of certain contractors• Costly, large scale pilots (X-challenge; Coast Guard)
  • 8. Potential Partners• Ultratech-Florida based oil remediation business; re-seller of innovative products• Spilltech-Boom seller; Distributor of oil spill remediation products• Advanced Environmental Solutions- dealer with federal client base; lobbyist
  • 9. Advisory Board (tentative)• Retired EPA person• Bruce Bauman (API)• Remediation Consultant• Coast Guard Liaison• BP person

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