PHOTOCATALYSTS for WATER REMEDIATION (Nanocatalysts) PI: Perena Gouma Assoc. Professor ...
•IP validation •Building a brand •Expanding ...
Here’s What we Thought Nanogrids™ ©• We thought we were introducing a ne...
So, Here’s What we Did• Talked to dealers of environmental remediation products ECS Environmental ...
A Day in the FieldLearned about typical ground water remediation methods: – Sometimes need to heat up oil- contaminat...
So, Here’s What we FoundCurrent products and services are often inadequate or inappropriate to meet remediation needsWe h...
Channels Distributors Customers Dealers/Potential Partners
So, Here’s What we Are Going to Do• Explore Partnering with Interested Parties• Carry out a Pilot Study• Continue with Cus...
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Nanocatalysts lecture 5 cust relationships

Published on: Mar 3, 2016
Published in: Education      Technology      
Source: www.slideshare.net


Transcripts - Nanocatalysts lecture 5 cust relationships

  • 1. PHOTOCATALYSTS for WATER REMEDIATION (Nanocatalysts) PI: Perena Gouma Assoc. Professor Lead: Jusang Lee Graduate Student Mentor: Clive Director of Industry- Clayton University Center (SPIR) and Professor• Aim to commercialize our visible light activated nanocatalysts (Nanogrids™ © )• Invented breakthrough nanotechnology offers inexpensive, extremely fast andefficient hydrocarbon decomposition• Uses in oil decomposition and environmental remediation (c) copyright 2011
  • 2. •IP validation •Building a brand •Expanding • New Product their services •Pilot Studies•Industrial nano- •Green •Remediation ofmanufacturing •Marketing •Continuous/lo Petroleum-providers • Decomposes oil ng term based oil •Distribution polluted water •No energy cost to use•Suppliers of •Fast Remediationprecursor •IP protection •Partner/other •Recoverablematerial distribution •R&D capability •Customization channels •Risk reduction •Brand •Distributors •Convenience/u •Expertise sability •Dealers/Partners •Marketing •Sale of nanogrids™ © per square foot •R&D costs • First to market; premium revenues •Licensing other IP (c) copyright 2011
  • 3. Here’s What we Thought Nanogrids™ ©• We thought we were introducing a new product to an existing market• Our product was going to Booms replace existing solutions provided by mainstream providers (such as injections and booms)• Our product distribution Injection clean-up channels would be those of our manufacturing partners
  • 4. So, Here’s What we Did• Talked to dealers of environmental remediation products ECS Environmental Compliance (MA)• Approached key distributors AECOM (MA) Kerfoot Technologies,• Talked to remediation specialists in Inc (MA) numerous remediation companies EnviroTrac (LI, NY) BKW Environmental• We went on a field study to realize (TX/PA) the challenges associated with Advanced remediating underground oil spills Environmental Solutions (MA)
  • 5. A Day in the FieldLearned about typical ground water remediation methods: – Sometimes need to heat up oil- contaminated water to pump it up for treatment – Then a lot of filtering processes are involved – Final product still not clean enough to dispose in sewer
  • 6. So, Here’s What we FoundCurrent products and services are often inadequate or inappropriate to meet remediation needsWe have a new product for an niche segment of an existing marketGetting our product to the customer, we’ll need to use existing distributors and dealers
  • 7. Channels Distributors Customers Dealers/Potential Partners
  • 8. So, Here’s What we Are Going to Do• Explore Partnering with Interested Parties• Carry out a Pilot Study• Continue with Customer Development Efforts• Establish Relationships with Channels• Attend Trade Show (National Safety Council Congress)