Press Ready Images Get your story noticed Steve Cook Seeker News & Photo
What’s the story?A picture’s worth a thousand words
Horses for courses Different styles
PlanWrite a briefConceptsShotsDeadlines
Prepare
CleanDe-clutter theenvironment
Show the best New, new, new
Don’t assumeSpecialists, flexibility, co-operation
Why use a pro?
Do-it-yourself? Megapixels and flash
What’s the hook?What are we trying to say?
PropsSupport not dilute the story
AnglesPerspective, viewpoint, fill the frame
Action!Moving still pictures
Where’s it going? Different formats
Ingredients Equipment Story Props Angles Action! Audience
PR is allabout image
Press Ready ImagesSteve Cook - Seeker News & Photo www.seekernews.co.uk www.seekerphoto.co.uk steve@seekerphoto...
Press Ready Images
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Press Ready Images

Presentation on PR photography, given to the CIPR (Chartered Institute of PR) by Steve Cook of Seeker News & Photo - www.seekerphoto.co.uk
Published on: Mar 4, 2016
Published in: Business      
Source: www.slideshare.net


Transcripts - Press Ready Images

  • 1. Press Ready Images Get your story noticed Steve Cook Seeker News & Photo
  • 2. What’s the story?A picture’s worth a thousand words
  • 3. Horses for courses Different styles
  • 4. PlanWrite a briefConceptsShotsDeadlines
  • 5. Prepare
  • 6. CleanDe-clutter theenvironment
  • 7. Show the best New, new, new
  • 8. Don’t assumeSpecialists, flexibility, co-operation
  • 9. Why use a pro?
  • 10. Do-it-yourself? Megapixels and flash
  • 11. What’s the hook?What are we trying to say?
  • 12. PropsSupport not dilute the story
  • 13. AnglesPerspective, viewpoint, fill the frame
  • 14. Action!Moving still pictures
  • 15. Where’s it going? Different formats
  • 16. Ingredients Equipment Story Props Angles Action! Audience
  • 17. PR is allabout image
  • 18. Press Ready ImagesSteve Cook - Seeker News & Photo www.seekernews.co.uk www.seekerphoto.co.uk steve@seekerphoto.co.uk

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