Naming Conventions for Image <br />Presented by Payoda Technologies<br />
Introduction<br />Images present a very unique problem with web crawlers. A search engine WebCrawler doesn’t have the abi...
Ways to Optimize Your Images<br />1. Ensure that every image has a Keyword-Rich Alt Attribute<br />2. Ensure that you adhe...
Ensure that every image has a Keyword-Rich Alt Attribute<br />The Alt attribute is a great way to give search engines desc...
Rules to follow when determining Alt text for your images:<br />Don’t use the Alt tag as a platform to stuff in your targe...
Ensure that you adhere to good file-naming conventions when creating images<br />Adhering to solid file-naming conventions...
Guidelines to follow when naming your image files:<br />Use relevant keywords.<br />Keep it short and sweet. This is not a...
Keep image size low to increase load speed<br />A webpage that has a lot of big images slowing it down simply will lot loa...
THANK YOU<br />Submitted By<br />Sudha<br />SEO Expert<br />http://www.payoda.com<br />
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Naming conventions for Image Files - SEO Recommendations

Naming Conventions for Image Files in a Website
Published on: Mar 3, 2016
Published in: Education      
Source: www.slideshare.net


Transcripts - Naming conventions for Image Files - SEO Recommendations

  • 1. Naming Conventions for Image <br />Presented by Payoda Technologies<br />
  • 2. Introduction<br />Images present a very unique problem with web crawlers. A search engine WebCrawler doesn’t have the ability to view an image on the web and inherently know what that image is depicting. <br />In other words, unless we (the webmasters and SEO’s) help them out, they are blind as a bat!<br />
  • 3. Ways to Optimize Your Images<br />1. Ensure that every image has a Keyword-Rich Alt Attribute<br />2. Ensure that you adhere to good file-naming conventions when creating images<br />3. Keep image size low to increase load speed<br />4.URL Structure (Folder Naming)<br />
  • 4. Ensure that every image has a Keyword-Rich Alt Attribute<br />The Alt attribute is a great way to give search engines descriptions of your site’s images, thus helping them get a better understanding of what your site and its images are about.<br />In case you don’t know what an Alt attribute looks like, try hovering over an image on your site. If it has an Alt attribute with keywords in it, then a little description with the text used in the Alt attribute should pop up over the image.<br />For example, let’s say we have a picture <br /> of a bouquet of roses. Your alt attribute<br /> should look something like this.<br /><imgsrc=”../images/roses.jpg” width=”100″ height=”100″ alt=”Bouquet of Red Roses” /><br />
  • 5. Rules to follow when determining Alt text for your images:<br />Don’t use the Alt tag as a platform to stuff in your target keywords.<br />Only use Alt text that is a fairly accurate representation of what the image is depicting.<br />prefer to keep Alt text short and Simple<br />
  • 6. Ensure that you adhere to good file-naming conventions when creating images<br />Adhering to solid file-naming conventions is also a good way to help web crawlers understand a little bit more about what your site’s images are. What do I mean? Basically, when you’re creating your images and saving them, you should consider how you name them.<br />For example, let’s say you’ve made a picture of a “green apple”. This would be a bad way to name it:<br />http://www.yoursite.com/images/ooo1AB.jpg<br />Unless someone is searching for “0001AB” you’re up a creek with that name. However, if you use keywords when naming files then you could gain some value. <br />For example:<br /> http://www.yoursite.com/images/green-apple.jpg<br /> Now they will know the picture is of a “green apple” and not “0001AB”<br />
  • 7. Guidelines to follow when naming your image files:<br />Use relevant keywords.<br />Keep it short and sweet. This is not a place to spam keywords.<br />Separate keywords with a dash (-) as your 1st option, and underscore as your 2nd (_). If you don’t separate your keywords, a search engine won’t know that “greenapple” is really two words.<br />DON’T leave spaces when naming your files, as they will show up looking like this green%20%apple.jpg in your URL. That’s not very pretty, and not very SEO-friendly.<br />
  • 8. Keep image size low to increase load speed<br />A webpage that has a lot of big images slowing it down simply will lot load very quickly, which may lead to a high bounce rate before a visitor even hits your site. Try to keep your sites images at or below a 30k file size if possible. Remember, images that load quickly = happy users!<br />URL Structure (Folder Naming)<br />The URL structuring should stay fairly consistent. Use 2 or 3 levels of categories before the specific page, or specific image. Here are some examples:<br />www.basketballwebsite.com/basketball-players/kobe-bryant<br /> OR<br />www.basketballwebsite.com/basketball-teams/los-angeles-lakers<br /> URL’s need dashes to represent spaces just like our image naming.<br />
  • 9. THANK YOU<br />Submitted By<br />Sudha<br />SEO Expert<br />http://www.payoda.com<br />