Get the latest information on your new President10/25/2012 Technology Entrepreneursh...
Value Propositions Get to know the President today and tomorrow… Presidential marketing pr...
Customer Relationships  Senators  Governors  Mayors  A...
Key Activities  Contact Generation  List of suppressed news topics  C...
Key Resources - Political Party Liaison(s) - State and Government Communicatio...
Channels  Content  Branding  Copywriting  Competitive ...
Customer Segments - Politicians’ Forums - Newspaper and Media - Voting Pol...
Cost Structure Cost structure varies based on total overhead costs:  Web Developmen...
Revenue Streams - Advertisement - Licensing of news content - Online voting poll (...
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Prez tracker draft

Technology Entrepreneurship
Published on: Mar 4, 2016
Published in: Technology      
Source: www.slideshare.net


Transcripts - Prez tracker draft

  • 1. Get the latest information on your new President10/25/2012 Technology Entrepreneurship -Presentation | Susan Flander 1
  • 2. Value Propositions Get to know the President today and tomorrow… Presidential marketing provides global exposure Communicates key campaign goals Generates public interest Provides interactive voting poll for all registered voters Allows a communication point for non-registered voters Makes a difference ….. Web based marketing campaigns include many different mediums: Email, search, banners and other online marketing Publicity Direct mail Telemarketing Trade shows and events Print, radio and other “traditional” media10/25/2012 Technology Entrepreneurship - Presentation 2
  • 3. Customer Relationships  Senators  Governors  Mayors  Attorney General(s)  State Commission  United Nationals  State and Government Enforcement Agencies10/25/2012 Technology Entrepreneurship - Presentation 3
  • 4. Key Activities  Contact Generation  List of suppressed news topics  Competitive positioning strategy  Agreements for publication(s) release  Requirements Document  Interactive Voting Poll Mechanism for the latest public issues {Registered Voters)  Non-applicable voter opinions blog Can’t vote? Voice your opinion here and be heard…  Development and Design  Database Architecture:  Poll by Country: US – 50 States  North American Country (opinions blog)  UN (opinions blog and voting poll)  GUI  Frontend and Backend (functional design)  Testing  Implementation10/25/2012 Technology Entrepreneurship - Presentation 4
  • 5. Key Resources - Political Party Liaison(s) - State and Government Communications - News and Media10/25/2012 Technology Entrepreneurship - Presentation 5
  • 6. Channels  Content  Branding  Copywriting  Competitive positioning  Customer Service  Lead Generation  Distribution strategy  Direct mail  Email Marketing  Forums  Web Poll10/25/2012 Technology Entrepreneurship - Presentation 6
  • 7. Customer Segments - Politicians’ Forums - Newspaper and Media - Voting Poll Intake and Calc. - Statistical Analysis (opinions: non-registered vote) - Client Support - Web Management - Marketing Liaison(s) (by candidate)10/25/2012 Technology Entrepreneurship - Presentation 7
  • 8. Cost Structure Cost structure varies based on total overhead costs:  Web Development  Start-Up  Personnel  Benefits  Building  Marketing / Sales  New and Print Licensing  State and Government Vendor License  Promotional Travel Costs •10/25/2012 Technology Entrepreneurship - Presentation 8
  • 9. Revenue Streams - Advertisement - Licensing of news content - Online voting poll (state agency licensing) - Online voting poll (government agency licensing)10/25/2012 Technology Entrepreneurship - Presentation 9

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