The Digital Analytics Company
www.nabler.com
www.nabler.com
AFull-ServiceDigitalAnalyticsConsultingFirm
Since 2004
The Digital Analytics Company
www.nabler.com
AboutUs
2
A Cross-Channel Data Aggregation Platform for Enterprises and Agenc...
The Digital Analytics Company
www.nabler.com
OurSolution-BasedOffering
3
Channel Quantifier
Platform
Cross-Channel Data Ag...
The Digital Analytics Company
www.nabler.com
OurValueProposition
4
A niche digital analytics consulting firm thriving in t...
The Digital Analytics Company
www.nabler.com
HowarewepositionedinthisDigital MarketingEcosystem?
5
Lifeline of this ecosys...
The Digital Analytics Company
www.nabler.com
Ourexperienceacrossdifferent IndustryVerticals
6
Retail Education Entertainme...
The Digital Analytics Company
www.nabler.com
OurSolution-BasedOfferingForEnterprises
Best Practice Approach
7
“LIKE YOU”
The Digital Analytics Company
www.nabler.com
FundamentalBusiness Problems acrossIndustryVerticals
8
1. Data Quality & Inte...
The Digital Analytics Company
www.nabler.com
YourDigitalAnalytics MaturityjourneywithNabler
9
Data Audit
Tag
Management
Da...
The Digital Analytics Company
www.nabler.com
10
Implementation Audit
If you are skeptical about your
web analytics data qu...
The Digital Analytics Company
www.nabler.com
WhyNablerforAuditServices?
11
Follow a unique use-case driven audit approach ...
The Digital Analytics Company
www.nabler.com
12
Our Evolutionary Services
Tag Management
If you are highly dependent on IT...
The Digital Analytics Company
www.nabler.com
WhyNablerforTagManagement Services?
13
Our team is high proficient in trackin...
The Digital Analytics Company
www.nabler.com
14
Full-Service Data
Visualization
If you want Nabler to create a Dashboard
o...
The Digital Analytics Company
www.nabler.com
WhyNablerforDataVisualizationServices?
15
We are the premium solution partner...
The Digital Analytics Company
www.nabler.com
16
A/B and MVT Testing
Like any other online player, if you
have a culture of...
The Digital Analytics Company
www.nabler.com
WhyNablerforConversionOptimizationServices?
17
Our team of optimization exper...
The Digital Analytics Company
www.nabler.com
18
Data Aggregation
If you are struggling to
aggregate cross-channel data to
...
The Digital Analytics Company
www.nabler.com
WhyChannelQuantifierforyourbusiness?
19
Unlike established DMPs in the market...
The Digital Analytics Company
www.nabler.com
20
Qualitative Data
Analysis
If you would like your consumer
sentiments to be...
The Digital Analytics Company
www.nabler.com
WhyNablerforAdvancedAnalyticsServices?
21
We have a dedicated team of Data Sc...
The Digital Analytics Company
www.nabler.com
What’s Next?
How should you kick-off the relation with Nabler?
22
The Digital Analytics Company
www.nabler.com
Engagement Models
23
• Request for a quick 2 hrs. Sanity Check of your online...
The Digital Analytics Company
www.nabler.com
Thank YouNabler LLC
349 5th Avenue
New York
NY 10016
Phone : 855-600-5860
Fax...
of 24

Nabler 2015 Service Offering - Updated

Published on: Mar 3, 2016
Source: www.slideshare.net


Transcripts - Nabler 2015 Service Offering - Updated

  • 1. The Digital Analytics Company www.nabler.com www.nabler.com AFull-ServiceDigitalAnalyticsConsultingFirm Since 2004
  • 2. The Digital Analytics Company www.nabler.com AboutUs 2 A Cross-Channel Data Aggregation Platform for Enterprises and AgenciesPlatform as a Service Provide Data Auditing, Tag Management & Solution Implementation ServicesImplementation Partner Offer Test-Driven Site & Marketing Optimization ServicesConversion Optimizers Operational Efficiency Marketing ROI Data Quality & Integrity Operational Efficiency Site Engagement Marketing ROI Conversion Rate
  • 3. The Digital Analytics Company www.nabler.com OurSolution-BasedOffering 3 Channel Quantifier Platform Cross-Channel Data Aggregation Data Transformation & Visualization Weekly & Monthly Performance Reporting Statistical Modeling Implementation Services Implementation Audit 3rd Party Vendor Evaluations Tag Management Solution Design & Implementation Conversion Optimization Services Conversion Audit A/B & MVT Testing Creative/Asset Creation Tag Deployment & Measurement Targeting & Personalization
  • 4. The Digital Analytics Company www.nabler.com OurValueProposition 4 A niche digital analytics consulting firm thriving in this ecosystem for over a decade now Operational team comprising of certified and seasoned digital analytics professionals Diversity in our skill-set and faster adoption of new tools and technologies Proprietary Data Aggregation & Quantification Platform Channel Quantifier for Agencies and Enterprises Follow Strict SLAs and Data Security Guidelines Faster team ramp-up and flexible engagement models
  • 5. The Digital Analytics Company www.nabler.com HowarewepositionedinthisDigital MarketingEcosystem? 5 Lifeline of this ecosystem Provide transparency and reconciliation opportunities Empower and Evangelize the Decision Makers Create data-driven culture and governance around it Source: Gartner Digital Marketing Transit Map
  • 6. The Digital Analytics Company www.nabler.com Ourexperienceacrossdifferent IndustryVerticals 6 Retail Education Entertainment Aviation Logistics Legal Media Agencies
  • 7. The Digital Analytics Company www.nabler.com OurSolution-BasedOfferingForEnterprises Best Practice Approach 7 “LIKE YOU”
  • 8. The Digital Analytics Company www.nabler.com FundamentalBusiness Problems acrossIndustryVerticals 8 1. Data Quality & Integrity issues across the board irrespective of the fact whether, the organization is using a FREE or an Enterprise analytics solution. 2. Organizations are moving towards Tag Management Solutions, and struggling to find a vendor who can help them in Migration, Maintenance & Upgrade. 3. Migration of excel based dashboards and scorecards to Tableau for cross- device accessibility, data segmentation, faster analysis and decision making. 4. Cross-channel data aggregation, unified dashboards and deep-dive insights across online and offline channels. 5. Rising CPA, declining Marketing ROI, poor Conversion Rate and declining Gross Margins YOY.
  • 9. The Digital Analytics Company www.nabler.com YourDigitalAnalytics MaturityjourneywithNabler 9 Data Audit Tag Management Data Aggregation & Visualization Conversion Optimization Core Analytics Advanced Analytics Foundational Services
  • 10. The Digital Analytics Company www.nabler.com 10 Implementation Audit If you are skeptical about your web analytics data quality and integrity, and wants to be proactive in identifying data anomalies and setup governance around it. Conversion Audit If you are struggling with poor visitor engagement besides, consistent decline in your Site Conversion Rate and Marketing ROI. Our Door Opener Services Generates actionable insights for IT and Marketing…. Foundational Service
  • 11. The Digital Analytics Company www.nabler.com WhyNablerforAuditServices? 11 Follow a unique use-case driven audit approach which can be easily transformed in to automated simulations for regression testing (ighly efficient audit approach which can be completed in business days with plenty of actionable insights Audit team comprising of domain and tool experts who are highly proficient in contextualizing the problem Our Audit services are always accompanied with an execution plan in which we complement with the client’s )T and Marketing Team We have participated in over 47 Audit Studies in last 3 years for both Lead Generation and Ecommerce businesses Oh Yes!! Don’t forget to request for our Case Studies
  • 12. The Digital Analytics Company www.nabler.com 12 Our Evolutionary Services Tag Management If you are highly dependent on IT to make changes to your analytics and marketing pixels, our team of TMS experts can assist you in migration, maintenance and upgrade of your marketing and analytics pixels. Solution Design & Support Once the Audit engagement is over, you can opt for Solution Architecture Design or Upgrade for your existing web analytics implementation, and get it implemented by your in-house IT Team under Nabler’ s supervision. Ensures Data Quality and Efficiency…. Foundational Service
  • 13. The Digital Analytics Company www.nabler.com WhyNablerforTagManagement Services? 13 Our team is high proficient in tracking your desktop website, mobile website and even your iOS & Android based mobile applications Our team is quite hands-on on all leading enterprise Tag Management Solutions in the market i.e. Tealium, Ensighten, Signal, GTM and Adobe DTM We can even leverage the advance capabilities of the TMS solutions and roll-out the Audience Segmentation, Testing and Targeting modules We provide ongoing support and consulting after the initial deployment of analytics and marketing pixels to ensure data quality and freshness Our team is capable to define the Technical Specifications, Unit and Functional Test Cases besides deploying the tags on the pages Oh Yes!! Don’t forget to request for our Case Studies
  • 14. The Digital Analytics Company www.nabler.com 14 Full-Service Data Visualization If you want Nabler to create a Dashboard or Scorecard for your organization using enterprise solutions like, Tableau, Klipfolio or Excel, and later on maintain it in-house and provide weekly and monthly insights. Self-Service Data Visualization If you want Nabler to create a Dashboard or Scorecard for your organization using enterprise solutions like, Tableau, Klipfolio or Excel, and hand it over to your Marketing and IT team to maintain it. Our Data Visualization Service Ensures deep-dive insights along with action items… Foundational Service
  • 15. The Digital Analytics Company www.nabler.com WhyNablerforDataVisualizationServices? 15 We are the premium solution partners for Tableau and KlipFolio Our Data Visualization team can setup customized Dashboards and Scorecards for different departments in your organization across different regions Our Data Visualization team comprises of Usability and Business Domain Experts , who can architect, design and conceptualize your dashboards before they go for development Unlike our Self-Service engagement model, our Full-Service model is results-driven and always accompanied with an analyst who works on a retainer-ship basis We have the capability to export Cross-Channel Marketing and CRM data via data-feeds or API , and aggregate them on the Amazon cloud in order to build automated dashboards and scorecards Oh Yes!! Don’t forget to request for our Case Studies
  • 16. The Digital Analytics Company www.nabler.com 16 A/B and MVT Testing Like any other online player, if you have a culture of making series of content, architectural and conversion flow changes on your website, we can assist your IT and Content team in making test-driven changes on the website. Targeting/Personalization If you are struggling to define and execute the Targeting and Personalization Campaigns for your online business by leveraging data from 1st Party and 3rd Party Data Sources. Our Conversion Optimization Services Results improvement in your top-line numbers… ROI-Driven Service
  • 17. The Digital Analytics Company www.nabler.com WhyNablerforConversionOptimizationServices? 17 Our team of optimization experts brings with them a vast experience across different industry verticals, behavioral best practices, site usability guidelines and test strategy definition Our optimization team comprises of Tag Management experts who are proficient in rolling out any enterprise Testing Solution i.e. Test&Target, Optimizely and Visual Web Optimizer We engage a 3rd party creative agency for any assets development including new Page Layouts, Widget development using Flash/FLEX or AJAX etc. We work very closely with the client’s in-house marketing and optimization team and assist them in defining a test strategy, executing the test plan and providing weekly performance reporting We are proficient in using Targeting platforms like, Test&Target, RichRelevance and Aggregate Knowledge to promote your content and merchandise across different site sections Oh Yes!! Don’t forget to request for our Case Studies
  • 18. The Digital Analytics Company www.nabler.com 18 Data Aggregation If you are struggling to aggregate cross-channel data to find actionable insights and gain operational efficiency, we have a highly customized cloud-based platform for you. Visualization If you are among those decision makers, who embraces sexy looking actionable dashboards and scorecards , we have plenty of standard & custom options for you in Klipfolio and Tableau. Channel Quantifier Platform Ensures Operational Efficiency & Actionable Insights… Quantification If you are constantly looking for actionable insights across multiple channels in order to improvise your Topline and Bottom-line numbers, besides having a 360 degree view of your online customers. Efficiency Booster Service
  • 19. The Digital Analytics Company www.nabler.com WhyChannelQuantifierforyourbusiness? 19 Unlike established DMPs in the market, we are simply a cross-channel first party data aggregator on the cloud , which can take any type of input data and generate output of your choice Our platform can scale-up really fast as your data volume increases organically , or even when you add newer marketing channels in your portfolio We offer an 100% FULL SERVICE model in which, everything gets handled in-house from the moment, you share the raw data feed with us or, simply provide us with your API Token Key The best part of our offering is the choice of having a visualization of your taste and business needs either via. KlipFolio, Tableau or even through your favorite EXCEL application Our platform team comprises of Data Scientists and Decision Experts who are proficient in mining your first party data using R and SPSS and generate some awesome insights Oh Yes!! Don’t forget to request for our Case Studies
  • 20. The Digital Analytics Company www.nabler.com 20 Qualitative Data Analysis If you would like your consumer sentiments to be analyzed statistically or, wants to create a holistic storyline around your brand by blending data from your blog, forums and surveys. Quantitative Data Analysis If you struggling with credit attribution across different marketing channels or, want your consumers to be segmented or even, looking for a recommendation model for the upcoming holiday season. Our Advanced Analytics Services Ensures deep-dive insights in your brand and consumer performance… Insightful Service
  • 21. The Digital Analytics Company www.nabler.com WhyNablerforAdvancedAnalyticsServices? 21 We have a dedicated team of Data Scientists and Decision Experts who have come with extensive statistical and economics background We believe in a POC approach where, we quickly validate our low hanging hypothesis before we invest in the infrastructure and request for the recurring data streams for more insightful studies Our team is proficient in open source statistical platforms like R and PYTHON and on need basis can work on the SPSS too Our team has been extensively trained on advanced techniques for qualitative data analysis and have come with strong NLP and Machine Learning background Our domain expertise across different industry verticals allow us to add context to any statistical problem in hand Oh Yes!! Don’t forget to request for our Case Studies
  • 22. The Digital Analytics Company www.nabler.com What’s Next? How should you kick-off the relation with Nabler? 22
  • 23. The Digital Analytics Company www.nabler.com Engagement Models 23 • Request for a quick 2 hrs. Sanity Check of your online business and demystify some interesting insights about your business or, some un- identified data anomalies on a PRO-BONO basis. • Request for a 30 minutes discussion with our Consulting Head and learn more about our value-added services for an organization like yours. • )f you don’t want to hear another sales pitch or the 3 ft. general gyan from a consultant, simply request for the case studies and some interesting deliverables we have produced over these years by sending an email at sushant.a@nabler.com.
  • 24. The Digital Analytics Company www.nabler.com Thank YouNabler LLC 349 5th Avenue New York NY 10016 Phone : 855-600-5860 Fax : 646-619-4979 info@nabler.com The Digital Analytics Company www.nabler.com Nabler Web Solutions Pvt. Ltd. Level 1&2, Corporate Court, No. 15, Infantry Road, Bangalore - 560001, Karnataka Phone : +91-80-4937-2900 Fax : +91-80-254-24367 info@nabler.com 24

Related Documents