Popularizing science in Luova web magazine Suvi Korhonen, sub-editor / toimitussihteeri 23.1.2009 LUMA centre, the Univers...
The national LUMA centre <ul><li>LU stands for ‘luonnontieteet’, natural science in Finnish, and MA for mathematics </li><...
Luova in a nutshell <ul><li>Web magazine popularizing mathematics & natural sciences and technology for the Finnish youth ...
Popularizing science - why? <ul><li>Reducing sciencephobia and countering wrong beliefs ( &quot;There are genes in my toma...
Science not interesting to the youth <ul><li>&quot;Despite their love of gadgets and technological wizardry, too many youn...
What to do about it? <ul><li>Making science, both fields & careers, more familiar </li></ul><ul><li>Present science as re...
Writing popular science <ul><li>(Mainly) not making citations to research articles </li></ul><ul><li>Writing shorter sente...
Luova is published as blogs <ul><li>Blog platform as CMS = easy to use content management system </li></ul><ul><li>Luova h...
Writing a blog post <ul><li>Catchy title (and sub-headers in a long article) </li></ul><ul><li>2-3 lines ntroduction, show...
Ideas & inspiration <ul><li>Tell about your own current project or your career path </li></ul><ul><li>Get inspired by some...
Some example articles <ul><li>Ecologist Tom Haven wrote about reptiles in English: </li></ul><ul><li>http:// www.helsinki....
Thank you! <ul><li>Comments? Feedback? </li></ul><ul><li>Suvi Korhonen </li></ul><ul><li>[email_address] </li></ul>
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Popularizing science in Luova web magazine

Published on: Mar 4, 2016
Published in: Education      
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Transcripts - Popularizing science in Luova web magazine

  • 1. Popularizing science in Luova web magazine Suvi Korhonen, sub-editor / toimitussihteeri 23.1.2009 LUMA centre, the University of Helsinki
  • 2. The national LUMA centre <ul><li>LU stands for ‘luonnontieteet’, natural science in Finnish, and MA for mathematics </li></ul><ul><li>An umbrella organisation coordinated by the Faculty of Science of the University of Helsinki to bring schools, universities and industries together. </li></ul><ul><li>The aim of the LUMA Centre is to promote the learning, studying and teaching of natural science, mathematics, computer science and technology on all levels. </li></ul>
  • 3. Luova in a nutshell <ul><li>Web magazine popularizing mathematics & natural sciences and technology for the Finnish youth </li></ul><ul><li>Enabling extracurricular and informal learning </li></ul><ul><li>Target readers: 12 - 18 year olds </li></ul><ul><li>Project launched in late 2007 </li></ul><ul><li>Luova is non-commercial, funded by a handful of organizations </li></ul><ul><li>Staff: editor & sub-editor </li></ul><ul><li>Writers: researchers, teens, from several organizations </li></ul>
  • 4. Popularizing science - why? <ul><li>Reducing sciencephobia and countering wrong beliefs ( &quot;There are genes in my tomatoes?!&quot;) </li></ul><ul><li>Helping the youth in making career choices </li></ul><ul><li>Preparing the ground for good public reception of scientific endeavours, which in long term affects public funding </li></ul>
  • 5. Science not interesting to the youth <ul><li>&quot;Despite their love of gadgets and technological wizardry, too many young people see science as being uninteresting, distant and, above all, ‘uncool’. This has translated into a gradual dropping off in the numbers of young people pursuing science and technology (S&T) studies and careers.&quot; - From European Council's site </li></ul><ul><li>Reasons: </li></ul><ul><li>The way science is taught in schools </li></ul><ul><li>The complexity of these subjects </li></ul><ul><li>Shortage of attractive career prospects </li></ul>
  • 6. What to do about it? <ul><li>Making science, both fields & careers, more familiar </li></ul><ul><li>Present science as relevant to everyday life, not a parellal universe </li></ul><ul><ul><li>Example: chemistry of beauty products or molecular gastronomy) </li></ul></ul><ul><li>Enabling self-study </li></ul><ul><ul><li>Programming, geocaching, astronomy as hobbies </li></ul></ul><ul><li>Making science learning more exciting at school </li></ul><ul><ul><li>Experiments and field trips: edutainment science centres & museums are making learning fun </li></ul></ul><ul><li>Not frowning upon fiction or games </li></ul><ul><ul><li>Scifi has drawn a lot of youngsters into science </li></ul></ul>
  • 7. Writing popular science <ul><li>(Mainly) not making citations to research articles </li></ul><ul><li>Writing shorter sentences than in scientific writing style </li></ul><ul><li>Explain difficult concepts </li></ul><ul><li>Use common words instead of jargon when possible </li></ul><ul><li>Illustrations are good: they are both eye candy & help in understanding the text by visualization </li></ul><ul><li>Writing in active is better than passive </li></ul><ul><li>A bit of personal flair is encouraged </li></ul><ul><li>! You don't have to dumb it down for Luova's readers. Smart teens understand the same level content as adults. </li></ul>
  • 8. Luova is published as blogs <ul><li>Blog platform as CMS = easy to use content management system </li></ul><ul><li>Luova has several theme/field based blogs </li></ul><ul><ul><li>For example: Bioinformation blog Koodia ja geeninpätkiä aka Code & bits of DNA </li></ul></ul><ul><li>New post to a blog once in every 2 – 3 weeks </li></ul><ul><li>Readers can subscribe to RSS feeds </li></ul><ul><li>Discussions & linking in blogosphere </li></ul><ul><ul><li>We can link to your blog </li></ul></ul><ul><ul><li>You are free to publish the article in your blog or elsewhere </li></ul></ul>
  • 9. Writing a blog post <ul><li>Catchy title (and sub-headers in a long article) </li></ul><ul><li>2-3 lines ntroduction, shows on the first page </li></ul><ul><li>Blog posts are short: one main idea per post </li></ul><ul><li>Images attract readers and work as bouncers from main page </li></ul><ul><ul><li>1-3 images in every post/article </li></ul></ul><ul><ul><li>Captions for images </li></ul></ul><ul><li>Embedding videos from YouTube is enabled </li></ul><ul><li>You can link from the text or add &quot;Read more&quot; list in the end </li></ul><ul><li>Editors can help you by finding pictures and editing the text and giving feedback. </li></ul>
  • 10. Ideas & inspiration <ul><li>Tell about your own current project or your career path </li></ul><ul><li>Get inspired by some news on your field </li></ul><ul><ul><li>Yoe wrote about the Nobel price winning innovation in last December and how it has advanced neuroscience and how it affects her research </li></ul></ul><ul><li>Current events </li></ul><ul><ul><li>&quot;Ada Lovelace Day on 24 th March is an international day of blogging to draw attention to women excelling in technology.&quot; http:// findingada.com / </li></ul></ul><ul><li>Introduce a web resource: archives, web videos, online games, ... </li></ul><ul><ul><li>Fold It – a game about protein folding, fun & educational at the same time </li></ul></ul><ul><li>Write a review: books, theater, movies, exhibitions, ... </li></ul>
  • 11. Some example articles <ul><li>Ecologist Tom Haven wrote about reptiles in English: </li></ul><ul><li>http:// www.helsinki.fi /luova/2008/08/19/ meet-two-fellow-finns </li></ul><ul><li>Tommi Nyrönen wrote about computer modeling proteins and finding fitting drug molecules in Finnish: </li></ul><ul><li>http:// www.helsinki.fi /luova/2009/01/20/ koodia-ja-geeninpatkia-laake-loytyy-laskemalla </li></ul><ul><li>Janne Korhonen wrote a comparison of what studying mathematics is like at school and at university: </li></ul><ul><li>http:// www.helsinki.fi /luova/2008/05/06/ janne-korhonen-niin-mitas-se-matematiikka-nyt-onkaan </li></ul>
  • 12. Thank you! <ul><li>Comments? Feedback? </li></ul><ul><li>Suvi Korhonen </li></ul><ul><li>[email_address] </li></ul>