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Press Release- SMIPL Salman Khan

SUZUKI two-wheelers and Salman Khan come together to WOW customers.
Published on: Mar 4, 2016
Published in: Automotive      

Transcripts - Press Release- SMIPL Salman Khan

  • 1. SUZUKI TWO-WHEELERS’ AND SALMAN KHAN COME TOGETHER TO WOW CUSTOMERSNew Delhi, April 19, 2012: Suzuki Motorcycle India Private Limited (SMIPL), a subsidiary of one ofthe world‟s leading two-wheeler manufacturers Suzuki Motor Corporation, Japan, announced SalmanKhan as its first ever brand ambassador in India. The „Dabangg‟ star with a massive fan-following willspearhead Suzuki‟s above-the-line and below-the-line initiatives.Suzuki two-wheelers will be looking at associating with Salman Khan across the gamut of his projects,campaigns and initiatives. With the recent aggressive product launches that provides customers a choicein each segment, Suzuki two-wheelers has embarked on a journey of ramping up its presence andrelationships across the country and market segments. For Suzuki two-wheelers, the iconic status ofSalman Khan and his national, cross-market, cross-segment appeal combined well with the Company‟srecently adopted brand theme of Apna Way of Life.Mr. Atul Gupta, Vice President, Sales and Marketing, SMIPL, said, “We are delighted to have MrSalman Khan associating with one of the world‟s most iconic two-wheeler brands. We believe that Suzukiand Salman together will make an emotional connect with all sections of customers that Suzuki‟s range oftwo-wheelers reaches out to. The association with Salman was driven by the imperative of quicklybuilding a strong connection between the Suzuki two-wheeler brand and the different segments that ourexpanding range of products is addressing.”Ms. Anu Anamika, National Marketing Head, SMIPL, Said, “As we expand our portfolio, it wasimportant to find a human face who can best portray and project our brand and product promise. Mr.Salman Khan is a passionate biker and a discerning brand endorser. His mass appeal, cutting acrosssegments, complements the mass appeal of Suzuki. We also find broad synergy in his social initiativessuch as „Being Human‟ and we will look for opportunities to expand the engagement to meaningful areas.The first Suzuki campaign featuring Salman will be based on the recently launched mass marketmotorcycle, Hayate and will be breaking shortly.”SMIPL seeks to be amongst the top players in the Indian two-wheeler market. Towards this objective, thecompany is undertaking capacity expansion and strengthening its network. The company will beincreasing its annual capacity from the current 3.6 lakh units to 5.4 lakh units by 2013. It also plans todouble its sales and service network in the next two years.