Prevailing trends in social media marketing
Social media marketing in simple terms is a procedure of getting website traffic or ranking through the social media sites such as Facebook, Twitter, LinkedIn, MySpace, YouTube etc.
Published on: Mar 4, 2016
Transcripts - Prevailing trends in social media marketing
The prevailing trends in social media marketing
Social media marketing in simple terms is a procedure of getting website traffic or ranking
through the social media sites such as Facebook, Twitter, LinkedIn, MySpace, YouTube etc.
The Social Media Marketing (SMM) is a type of internet marketing that utilizes the social
networking or social media sites as a marketing tool. SMM is helping companies to get direct
feedback from their customers/potential clients while making the companies more reachable
or personal to the concerned customers or clients. The interactive aspects of the social
media gives customers/clients an opportunity to ask questions, voice complaints to their
respective companies under the aegis of social customer relationship management or social
Off late, the energy of SMM has gone sky high with the year-2013 becoming the most
exciting year with the digital platforms presenting the marketers with endless opportunities
to connect and engage with their respective customers and clients. According to the
research from Social Media Examiner, about 70% of marketers are planning to increase
their use of visual assets in 2014. People are spending more time on visual networks as
they are attracted towards the powerful effects of the visual content on the social web. The
visual content is helping enterprises in enhancing their brand’s marketing objectives by
generating more customer interest and in promoting firms to take desired actions.
For instance, through the power of picture sites like Tumblr, Pinterest, and Instagram each
of them have gained over ten million visitors in 2012. Americans usage of social networking
sites continues to be dominated by Facebook that accounts for every five out of every six
minutes being spent online on this site. YouTube emerged as the second largest search
engine (after Google) in terms of videos uploaded and doing well in search and boosting the
concerned site’s SEO ranking.
Business blogging is the other SMM strategy that has saw meteoric rise and this trend would
continue in 2014 and beyond. About 58% of the marketers opine that original content is still
the most important content asset for their businesses. Google+ is finding prominence with
social marketers as an SEO option rather than as a marketing tactic. About 14% of
marketers are giving preference to Google+ in 2014. About 62% of B2B marketers are
betting on LinkedIn as the most effective platform for them as an SMM option. Thus, with
social media evolving at jet speed, it is quite important for businesses to stay updated about
SMM to get the most value from their social marketing investment.