Pop music video conventions
Published on: Mar 4, 2016
Transcripts - Pop music video conventions
POP MUSIC VIDEO
Gives the artist an image
Helps to create a certain
message or mood
To make the song and
What is the
Helps show the genre of
Builds a relationship
POP MUSIC VIDEO CONVENTIONS
There are many convention of a pop music video. They are very easy to define as most pop
music include one or more of the conventions I will be mentioning. They help to make clear to the
audience the genre of the music video. With Pop music video they are normally all about selling
the artist to therefore help them sell songs.
Some conventions of Pop music videos include:
Lots of close up of the main artist
The artist within the music video are dressed in fashionable clothing and generally look very
The music video is normally up beat and normally has happy tones.
Sometime in pop music videos the artist can be portrayed as sex symbols this can then help
the music sell more.
Lyrics are generally about love, falling in love and relationships.
The example I will use for this is Girls Aloud – Jump. This video contains a lot of the
pop music video conventions.
Throughout the video we see constant close ups of every
individual of the girl group. This therefore helps the audience
to see there different personalities.
The video shows the girls in all different colours
but all the colours are bright. In addition to this
all the outfits our different this then helps to
enhance there personality.
The first line to the chorus is ‘Then, jump for my love’ showing
the many theme to this music would be love.