Warren NG presents Napkin Labs April 3, 2012Monday, April 9, 12
What is Napkin Labs? “We’re a small team working to build apps and ...
Brainstorm AppThe Brainstorm App is a crowd-sourcing app, wherefans can share their ideas on brand related themes.Within t...
Photoboard App The Photoboard App allows fans to submit pictures. These pics can be used to help the brand understand h...
Pipeline App The Pipeline App provides fans with a forum to share their ideas on anything brand related. This app is bu...
Super Fans App The Super Fans App allows brands to see and reward influencers and/or those who are most active.Mo...
Dominos Pizza “Think Oven” Campaign Example Dominos went beyond the 4 out-of-the-box apps and customized them with the hel...
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Napkin labs visit

http://tbwanyplanning.tumblr.com/ We had a really lovely visit with Warren NG, the COO of Napkin Labs, on Tuesday April 2. He opened our eyes to the cool Facebook apps they create that help Brands and Agencies connect with fans on deeper and ongoing levels that yield both insights and innovation. Here's a little bit more about what Napkin Labs is up to.
Published on: Mar 3, 2016
Published in: Business      Technology      
Source: www.slideshare.net


Transcripts - Napkin labs visit

  • 1. Warren NG presents Napkin Labs April 3, 2012Monday, April 9, 12
  • 2. What is Napkin Labs? “We’re a small team working to build apps and experiences on Facebook to help companies uncover the creativity and passion of their fans.”Napkin Labs offers 4 out-of-the-box Facebook apps that can be used for marketing and research (other FB apps may create a 1 waychannel of communication). 1 How it helps with Marketing:tap into fans’ creativity, - creates conversations and 2 How it helps with Research: - easy collection of data to derive insights, solicited via marketing means intelligence, and passion - allows consumers to be part of the brand and its - allows brands to understand who their most passionate fans are culture - helps develop of a relationship of reciprocity in order - uncovers fans desires, what they’re thinking, and what they’re feeling to build loyalty and to stay connected All 4 apps, have the following featuresMonday, April 9, 12
  • 3. Brainstorm AppThe Brainstorm App is a crowd-sourcing app, wherefans can share their ideas on brand related themes.Within the desired time frame, fans can submitideas around a designated assignment (tied to acampaign, perhaps) with or without pictures, andthey can be rewarded.The app is simple to use: just enter information aboutwhat is expected, the deadline, and a cover-likephoto.This app is built for sharing; fans can easily like andcomment on submitted images.Monday, April 9, 12
  • 4. Photoboard App The Photoboard App allows fans to submit pictures. These pics can be used to help the brand understand how fans are interacting with the brand or it can be used for inspiration. This app is built for sharing; fans can easily like and comment on submitted images.Monday, April 9, 12
  • 5. Pipeline App The Pipeline App provides fans with a forum to share their ideas on anything brand related. This app is built for sharing; fans can easily like and comment on submitted ideas.Monday, April 9, 12
  • 6. Super Fans App The Super Fans App allows brands to see and reward influencers and/or those who are most active.Monday, April 9, 12
  • 7. Dominos Pizza “Think Oven” Campaign Example Dominos went beyond the 4 out-of-the-box apps and customized them with the help of Napkin Labs. Domino’s launched this campaign in February using Napkin Labs’ Brainstorm and Pipeline app. In three weeks, the campaign generated: - ~4,800,000 impressions created (based on 120 friends maintained average) - 2 minute* ave. site time per visit *likely to be closer to 4 minutes - when considering only those that actually engage vs. including those - that have just visited - More than 400,000 Likes which is 2.5 x more Likes than expected with - traditional marketing efforts in a month. - ~80,000 unique and incremental fan visits - ~40,000 unique and incremental fans that engage (Like, Submit, - Comment, etc.) - ~50%!!! - ~4,000 Idea Submissions/Comments for the Dominos innovation pipeline. Youtube*Monday, April 9, 12

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