Before « 2000 », it was great !
• Artists could become « Stars » (one-time-wonders sometimes…)
• Music was sold on...
But…« A few » new technologies
changed the rules of the game…
« Rules » as of today
• Labels push some « bankable » artists and some marketing offers
• Labels (Majors) see decline:...
Fans
Markets & Sells
Creates
A cc
es s Music
...
Fans Markets & Sells
Label
Creates
A cc ...
Which means:
Messy…?
I had a dream…
X
oups… idea*…
* With the help of many blogs, papers, meetings, conferences…
People want to:
• Discover music (hear,
download, access,
share…)
• Connect and
exchange (with artist,
with others...
An artist, or group, wants to be:
• Creative (compose…)
• Visible (record, tour…)
• Make « enough » money for a livin...
« Label » wants to:
• Manage and develop:
– artist, music, business…
• Market:
– artist, music…
• Sell:
– tours, goo...
Label vs artist/group vs people/fans
• Create • The artist is @ the center
• Connect • The artist is...
Music Media Services
Management Marketing
Artistic
C...
$$$ ?!
• Artist is self-produced • MMS
– Owns master(s) – Evaluates needs
– ...
Why everything’s in-house ?
• To avoid multiple management teams
• To consolidate incomes and bills
• To limit/avoid middl...
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Prez Ng

Published on: Mar 4, 2016
Published in: Business      Entertainment & Humor      
Source: www.slideshare.net


Transcripts - Prez Ng

  • 1. Before « 2000 », it was great ! • Artists could become « Stars » (one-time-wonders sometimes…) • Music was sold on various physical supports (LPs, tapes, CDs…) • Radio, TV & HardWare pushed (renewed) music sales • Entertainment was « simplified »: not many choices… • Consumers had (enough) money to buy music, go to concerts when available in their area… • A few Labels (majors) and some Indies « ruled the world » • Most artists made a living mainly through sales of recorded music and partly through touring…
  • 2. But…« A few » new technologies changed the rules of the game…
  • 3. « Rules » as of today • Labels push some « bankable » artists and some marketing offers • Labels (Majors) see decline: sales, revenue, income… • Less: artistic development, new artists… reputation… • But: more and more music available everyday! • Consumers have many (more) choices to spend their money: •TV, Mobile services, Web, video games… • Consumers pull artists they like and evaluate many more • Artists can connect directly to their fans • Many artists have no more contracts, or only very short-term • Most artists don’t have knowledge, understanding, money to « fight » alone (be visible)… and then tend to feel « so lonely »
  • 4. Fans Markets & Sells Creates A cc es s Music Artist/group People Ideally…
  • 5. Fans Markets & Sells Label Creates A cc Artist/group es s Music People Usually…
  • 6. Which means: Messy…?
  • 7. I had a dream… X oups… idea*… * With the help of many blogs, papers, meetings, conferences…
  • 8. People want to: • Discover music (hear, download, access, share…) • Connect and exchange (with artist, with others, with other like-minded…) • Participate financially (when motivated) • Show “love”
  • 9. An artist, or group, wants to be: • Creative (compose…) • Visible (record, tour…) • Make « enough » money for a living…
  • 10. « Label » wants to: • Manage and develop: – artist, music, business… • Market: – artist, music… • Sell: – tours, goods, “content”…
  • 11. Label vs artist/group vs people/fans • Create • The artist is @ the center • Connect • The artist is the Brand • Participate • The artist needs « empowerment » • Manage • The artist has to be « on stage » • Exchange • Develop • The artist is the creative force • Sell – To make « content » live – To generate new « content » – To drive relationship with people/fans • The label is the backoffice – Supports the artist and his environment – Operates services around artist’s needs
  • 12. Music Media Services Management Marketing Artistic Ca development Connection sua l Fa ns artist r Fans a Regul Touring Sales True Fans
  • 13. $$$ ?! • Artist is self-produced • MMS – Owns master(s) – Evaluates needs – Signs « on-demand » contract – Is a contractor and gets paid & chooses services for services it provides – Agrees to engage with fans – Is responsible for quality • Artist needs a producer – Considered a startup => • MMS business plan for funding – Evaluates needs and funding, – Signs 360° deal with MMS makes business plan with time limit – Manages 360° deal over the – Gets part* of net margin on defined period global income – Is responsible for accounting – Gets its master(s) back when – Gets other part* of net margin costs fully covered on global income *Depending on needs/costs/funding, split can range from 30/70 to 50/50 to 70/30
  • 14. Why everything’s in-house ? • To avoid multiple management teams • To consolidate incomes and bills • To limit/avoid middlemen • To allow a global vision of artist’s positioning • To apply quick strategic changes when needed • In-house is control, but doesn’t exclude outsourcing

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