BUILDING SUPERFANS!<br />Taking your community to the next level.<br />
Look Who’s Talking<br />Nathan McGee,<br />Lead Community Manager, Zynga (Mafia Wars)<br />@nathanmcgee<br />nathanmcgee.c...
Building a Super Fan<br />
Why A Super Fan?<br />Demonstrates Loyalty<br />Provides feedback<br />Builds awareness<br />Increases Spend/involvement<b...
How To<br />Create interest<br />Engage<br />Introduce<br />Give responsibility<br />Give them the tools<br />
The Introduction<br />What does that mean?<br />
What Happens?<br />Consumer to Consumer Behavior<br />they spend on average 25% - 30% more at time of purchase and buy 53%...
Give Responsibility<br />Meet ups<br />Chats<br />Fan Clubs<br />Other organizations<br />
Give Them Tools<br />Instructions<br />Exclusive Access<br />VIP Treatment<br />
Las Vegas Baby!<br />
It’s the Simple Things<br />A Note of Appreciation<br />Birthday Message<br />Cheap Swag Goes a Long Way!<br />
Take it Even Further<br />Get in Their Brain<br />
What do they have in common?<br />
Tactics<br />Nick name for group<br />Nick names for individuals<br />Identifiable Symbols<br />Lingo<br />Set a common go...
WAH LA… The Super Fan<br />
So…?<br />This sounds great for video games and rock stars… but what about a REAL business?<br />
Thank You!<br />Nathan McGee,<br />Lead Community Manager, Zynga (Mafia Wars)<br />@nathanmcgee<br />nathanmcgee.com<br />...
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Nathan McGee of Zynga: Building Superfans

Published on: Mar 3, 2016
Published in: Education      Technology      Entertainment & Humor      
Source: www.slideshare.net


Transcripts - Nathan McGee of Zynga: Building Superfans

  • 1. BUILDING SUPERFANS!<br />Taking your community to the next level.<br />
  • 2. Look Who’s Talking<br />Nathan McGee,<br />Lead Community Manager, Zynga (Mafia Wars)<br />@nathanmcgee<br />nathanmcgee.com<br />nate@nathanmcgee.com<br />linkedin.com/in/nathanmcgee<br />
  • 3. Building a Super Fan<br />
  • 4. Why A Super Fan?<br />Demonstrates Loyalty<br />Provides feedback<br />Builds awareness<br />Increases Spend/involvement<br />
  • 5. How To<br />Create interest<br />Engage<br />Introduce<br />Give responsibility<br />Give them the tools<br />
  • 6. The Introduction<br />What does that mean?<br />
  • 7.
  • 8. What Happens?<br />Consumer to Consumer Behavior<br />they spend on average 25% - 30% more at time of purchase and buy 53% more frequently<br />10% conversion of non-payer to payers<br />2Xs more engaged with the product<br />Loyal Longer<br />
  • 9. Give Responsibility<br />Meet ups<br />Chats<br />Fan Clubs<br />Other organizations<br />
  • 10.
  • 11. Give Them Tools<br />Instructions<br />Exclusive Access<br />VIP Treatment<br />
  • 12. Las Vegas Baby!<br />
  • 13. It’s the Simple Things<br />A Note of Appreciation<br />Birthday Message<br />Cheap Swag Goes a Long Way!<br />
  • 14. Take it Even Further<br />Get in Their Brain<br />
  • 15. What do they have in common?<br />
  • 16. Tactics<br />Nick name for group<br />Nick names for individuals<br />Identifiable Symbols<br />Lingo<br />Set a common goal<br />
  • 17. WAH LA… The Super Fan<br />
  • 18. So…?<br />This sounds great for video games and rock stars… but what about a REAL business?<br />
  • 19. Thank You!<br />Nathan McGee,<br />Lead Community Manager, Zynga (Mafia Wars)<br />@nathanmcgee<br />nathanmcgee.com<br />nate@nathanmcgee.com<br />linkedin.com/in/nathanmcgee<br />