Porsche Dealers Recommend Customization for a Unique Sports Car
Customer consultation is a perk offered by Porsche allowin...
personality. Users begin by selecting a base model: Porsche 911, Boxster, Cayenne, Caymen
or Panamera. Next, drop down men...
of 2

Porsche Dealers Recommend Customization for a Unique Sports Car

Customer consultation is a perk offered by Porsche allowing buyers to personalize their new cars. On the Porsche website, visitors can also use the car configurator tool to customize any Porsche model.
Published on: Mar 4, 2016
Source: www.slideshare.net


Transcripts - Porsche Dealers Recommend Customization for a Unique Sports Car

  • 1. Porsche Dealers Recommend Customization for a Unique Sports Car Customer consultation is a perk offered by Porsche allowing buyers to personalize their new cars. On the Porsche website, visitors can also use the car configurator tool to customize any Porsche model. Porsche dealerships understand that their customers are no ordinary car buyers. They're looking for a statement vehicle, a seamless combination of style and performance. The typical Porsche buyer also has a clear picture of what they do and don't want in their new roadster. That's where personal customer consultation comes in—a special benefit direct from the manufacturer that enables buyers to essentially design their own car. With a long and storied history of producing some of the very best German sports cars, Porsche has cultivated a high degree of customer loyalty. Porsche dealers and salespeople are equally passionate about the cars they sell and take pride in connecting buyers with their dream cars. The personalization program is yet one more way to build that sense of pride of ownership. At first, personal consultations with Porsche design specialists were only available at the factory in Germany. Seeing the positive response to this kind of personal attention, the practice has been extended stateside. Now, Porsche dealers in New York and Los Angeles have employed customer consultation specialists to discuss customers' needs and wants. With a direct line back to the factory, not to mention an intimate knowledge of specific manufacturing techniques, these specialists understand the possibilities and limits of the cars they sell. The customer consultation team meets with buyers by appointment, ensuring that everyone receives complete attention. At the Beverly Hills Customer Consultation Center, buyers can see and feel all of the little details that go into building a custom Porsche. From exclusive, high- quality parts to luxurious leather, everything is on display at the consultation center. Buyers can select a paint scheme and trim details, among countless other options. In short, a consultation guarantees a unique Porsche that truly reflects the personality of the person behind the wheel. Porsche understands that not everyone has the time or inclination to meet face to face for a personal consultation. The Porsche Car Configurator, available for free on the automaker's website, is available to anyone in the market for a new sports car that perfectly matches their
  • 2. personality. Users begin by selecting a base model: Porsche 911, Boxster, Cayenne, Caymen or Panamera. Next, drop down menus allow users to sort results. For instance, cars can be sorted by horsepower range, fuel consumption or retail price. The car configurator tool is not quite as open-ended as a personal consultation, which is why Porsche dealers still recommend stopping by for a chat. Customization is a unique perk offered by Porsche dealers. With most auto makers, models are designed, assembled and shipped in a one-size-fits-all approach. The list of features and design elements over which customers exercise control is extensive. A personal, friendly design consultation allows buyers of a new Porsche to choose from among a broad range of options, making their new car entirely their own in a way that no other automaker can match. Loyalty and passion are what drive Porsche dealerships and Porsche owners alike. Customer consultation specialists are just one of the ways that the German sports car maker is building on those qualities and guaranteeing a future of continued success.

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